Analysis the various Factors which influence customer perception towards Bajaj PULSUR and Hero Honda CBZ

SUBMITTED TO:-

PROF. ANUBH BASHIST

SUBMITTED BY:-

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TABLE OF CONTENTS

Serial No. Contents Page No.

01 ACKNOWLEDGEMENT 03

02 EXECUTIVE SUMMARY 04

03 TOPIC AND INTRODUCTION 05

04 SCOPE OF THE TASK 07

07 COMPANY PROFILE 08

08 OBJECTIVE OF RESEARCH 14

09 RESEARCH METHODOLOGY 15

10 DATA ANALYSIS AND INTERPETATION 16

11 CONCLUSION 21

12 SUGGESTIONS 22

15 ANNEXTURE 23

16 BIBLOGRAPHY 25

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ACKNOWLEDGEMENT

EEvery work accomplished is a pleasure – a sense of satisfaction. However a number ofvery work accomplished is a pleasure – a sense of satisfaction. However a number of people always motivate, criticize and appreciate a work with their objective ideas and opinions,people always motivate, criticize and appreciate a work with their objective ideas and opinions, hence I would like to use his opportunity to thank all, who have directly or indirectly helped ushence I would like to use his opportunity to thank all, who have directly or indirectly helped us to accomplish this project.to accomplish this project.

WWe would like to give our sincere thanks to e would like to give our sincere thanks to Prof. Anubha VashistProf. Anubha Vashist for guiding us in our for guiding us in our whole project, she not only helped us to select my topic of project but also provide us her bestwhole project, she not only helped us to select my topic of project but also provide us her best efforts to accomplish my task. She enlightens my path with the golden light of her experienceefforts to accomplish my task. She enlightens my path with the golden light of her experience and support.and support...

TThen we would also like to thanks each and every person of the institutes who has helpedhen we would also like to thanks each and every person of the institutes who has helped us in our project and provided us the things we required. Ius in our project and provided us the things we required. I am very thankful to the respondentam very thankful to the respondent who patiently filled the questionnaire and shares their golden views with me. who patiently filled the questionnaire and shares their golden views with me.

FFinally we would like to thanks to our group who were always contributed their efforts,inally we would like to thanks to our group who were always contributed their efforts, their knowledge, their ability and their valuable suggestions.their knowledge, their ability and their valuable suggestions.

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EXECUTIVE SUMMARY

WWe follow market research procedure to get an extensive idea about the generale follow market research procedure to get an extensive idea about the general

perception in the mass. I covered Ghaziabad area for this purpose. perception in the mass. I covered Ghaziabad area for this purpose.

WWe examined thoroughly areas such as the number of players, technology they aree examined thoroughly areas such as the number of players, technology they are

offering, their customer base, whether this is appealing to the common people or not, how theyoffering, their customer base, whether this is appealing to the common people or not, how they

market their services etc.market their services etc.

TThe Indian scenario has been evaluated considering the facts like, players in the market,he Indian scenario has been evaluated considering the facts like, players in the market,

advantages, drawbacks, and connectivity hazards. advantages, drawbacks, and connectivity hazards.

WWe have taken the help of survey along with certain URL’s to get information related toe have taken the help of survey along with certain URL’s to get information related to

this project.this project.

AAfter that we visited to 80 respondent in Ghaziabad areas to get our questionnaire filledfter that we visited to 80 respondent in Ghaziabad areas to get our questionnaire filled

and to get other important information. After getting the information we made a study thatand to get other important information. After getting the information we made a study that

between these two brand which one is the best and what are the perception of customer regardingbetween these two brand which one is the best and what are the perception of customer regarding

this two brands. For our study this two brands. For our study Prof. Anubha vashist Prof. Anubha vashist has helped us to get our work done.has helped us to get our work done.

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TOPIC AND INTRODUCTION

Topic- Analysis the various Factors which influence customer perception towards Bajaj PULSAR and Hero Honda CBZ.

Introduction-This research suggests that the presence of other persons in a purchasing situation is likely to have a normative influence on the decision to make a purchase. The nature of this influence, however, depends on both perceptions of the normative expectations of the individuals who exert the influence and the motivation to comply with these expectations. Peers and family members are the two primary sources of social influence, often have different normative expectations.

Thus, it has been evaluated two factors that are likely to affect the motivation to conform to social norms:

a) The inherent susceptibility to social influence andb) The structure of the group

Group cohesiveness refers to the extent to which a group is attractive to its members. The theory proposed by Fishbein and Ajzen helps conceptualize these effects. This theory assumes that behavior is a multiplicative function of expectations for what others consider to be sociallydesirable and the motivation to comply with these expectations.

In our project we will see the various factors which influence the customer perception regarding the two brands. We will try to find the reason why the customer purchase a particular brand and What are the reason which influence them to buy a product brand either from Bajaj or

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hero Honda and also try to know when they buy these products, when someone influence them and when they required it or on any occasion, promotion and advertisement.

If they are not buying or buying the Bajaj pulsar and hero Honda apart from this which is the other product in motor bike which the like most and why they like most. What are the things attract them to buy Bajaj pulsar or hero Honda cbz and why. What are their behaviors which make differences between Bajaj pulsar and hero Honda cbz.

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SCOPE OF THE TASK

For us- It was the great opportunity for us to do this project. Analyzed the different factors which influenced the customer perception towards the two different brands is the one of the most important aspect of the marketing. If we come to know what the consumer want, what they think, what are the things which influence in their decision making then we can rule the market as well as consumer also. But it is very hard to know about the customer desire, their perception, their thinking that is why customer known as “king” and we always try to know more and more about the customer. So we can able to attract them and get success to sell the products. I talked with 80 respondent and get to know what they want, what they like most, what are the things attract them, which are the things influence to purchase, when they purchase, why and how.

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COMPANY PROFILE

Hero Honda

Hero Honda Motors Ltd. is the world's largest manufacturer of two – wheelers, based in India.

The company is a joint venture between India's Hero Group and Honda Motor Company, Japan that began in 1984.

In 2001, the company achieved the coveted position of being the largest two-wheeler manufacturing company in India and the ‘World No.1’ two-wheeler company in terms of unit volume sales in a calendar year by a single company. Hero Honda has retained that coveted position till date.

Products

Hero Honda's product range includes variety of motorcycles that have set the industry standards across all the market segments. The company also started manufacturing scooter in 2006. Hero Honda offers large no. of products and caters to wide variety of requirements across all the segments.

Brand

The company has been continuously investing in brand building utilizing not only the new product launch and new campaign launch opportunities but also through innovative marketing initiatives revolving around cricket, entertainment and ground- level activation.

Honda CBZ Xtreme

Specifications:

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Engine: Aircooled single cylinder 4 stroke OHC

Displacement: 149.2 cc

Maximum Power: 10.6 KW (14.4 PS) @ 8500 RPM

Maximal Torque: 12.8 N-m @ 6500 RPM

Gear Box: 5 Speed

Brakes: 240mm Front Disc and 130 mm Rear Drum

Tires: Front: 2.75 x 18 – 42P, Rear: 100/90 x 18 – 56P

Fuel Capacity: 12.3 Litres (+ 1.5 Ltrs Reserve)

How does it look?

The bike has very little resemblance to the old CBZ the headlights got a completely new design. However this is a small disappointment to CBZ lovers because the new ones do not look as good as the old one and also looks a little small for a bike of this size. The first thing that one would notice in this bike is the indicator lights.

Both the back and front indicators merge with the main lights and it looks really nice and unique. The side part of the bike also got a significant face lift. The colored body part connects as a single line from the tank to the tail lights and is very nicely contoured. Another feature which adds to its cool looks is the grip handle bars for the pillion rider… standing out as two individual horn like bars, it adds to the uniqueness of CBZ. Also the silencer is new and improved.

How does it perform?

When I took the bike for a test drive, the first thought that came up in my mind was ‘wow! this bike feels just like the Hero Honda Hunk’, then after checking the specifications, I noticed that both Hunk and CBZ have the exact same 149.2 cc Engine. So you can see Hero Honda Hunk Review for more information about performace of CBZ because both have the same engine! The old CBZ had a 156 cc engine, but did not have the pickup and mileage as that of the present engine. Definitely Hero Honda has made some improvement in the engine for this new CBZ Xtreme. It is also claimed that this new model gives a better mileage than the old one, but I cannot be sure of that unless I hear from a real user of CBZ.

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Features: The dash board has 3 dials, one for the speedometer, one for the rpm indicator and another for the fuel indicator… all of them descend in the order of the size… looks nice doesn’t it? The shock absorbers do not have the Gas shock absorber unit as it is advertised in Hunk and other bikes, but I would confidently say that it does not make the slightest difference in ride quality.

How does it stand out?

One of the biggest advantages that this bike has is the CBZ brand name. CBZ has been one of most passionate bikes for a very long time… the name alone is worth a price tag. CBZ was adopted from CBR, which is a very famous 600cc bike in foreign countries. The indicator lights and rear grip bars also make it unique because no other bike in the country has such a feature.

Hero Honda CBZ Xtreme comes in 5 great colours: Sports Red, Candy Blazing Red, Boon Silver Metallic, Black and Vibrant Blue Metallic.

Bajaj

The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The group's flagship company, Bajaj Auto, is ranked as the world's fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia. Founded in 1926, at the height of India's movement for independence from the British, the group has an illustrious history. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the group today, are often traced back to its birth during those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as his son. This close relationship and his deep involvement in the independence movement did not leave Jamnalal Bajaj with much time to spend on his newly launched business venture.

His son, Kamalnayan Bajaj, then 27, took over the reigns of business in 1942. He too was close to Gandhiji and it was only after Independence in 1947, that he was able to give his full attention to the business. Kamalnayan Bajaj not only consolidated the group, but also diversified into

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various manufacturing activities. The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up from INR.72 million to INR. 120 billion, its product portfolio has expanded and the brand has found a global market. He is one of India’s most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit.

Bajaj Pulsar 150 DTS-i Specifications:

Maximum Power: 10.37 KW (14.09 PS) @ 8500 RPM

Maximal Torque: 12.76 N-m @ 6500 RPM

Gear Box: 5 Speed

Wheel Base: 1320mm

Tires: Rear: 100 x 90

Wheels: 17″ Alloy wheels

How does it look?

The engineers at Bajaj realized the fact that if there is no beauty and only brawn, it is not going to sell in the Indian market. Claimed to be designed and developed in Japan, this bike does have a head turning looks. The most noticeable feature of this bike is the tank. Big tanks give a big bike feel, and when Pulsar was introduced, it had one of the biggest tanks in India.

The design of the headlamps has been viewed differently by people. Some really love it and some say it could have been designed better. The headlight comes with city lights also called tell tale lights which is a value addition to its looks. Bullet and Karizma were the only bikes with city lights before Pulsar was introduced.

The tail part of the bike… hmm, yeah, I could say it is nicely designed too. Here too there is a difference of opinion. The new razor sharp rear light, whether looking good or nor not, definitely adds to the uniqueness of Bajaj Pulsar.

How does it perform?

Bajaj says “DTS-i gives high power without compromising on mileage.” and the bike lives upto this statement. Another great advantage of the Digital Twin Spark ignition is the throttle

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responsiveness. Definitely the throttle response is better than the CBZ. It does give a good adrenaline rush when you twist the throttle.

When I had a ride on this bike, what I felt was a feeling of insecurity. Eventhough the bike is heavy, I somehow felt that the bike is not as safe as the Karizma. I cannot technically explain why it is so, but thats what I felt. But the pickup is awesome. Karizma picks up in slow and steady pace and maintains stability at high speeds, but Pulsar jumps off pretty fast but cannot be as good as the Karizma when at speed more than 80 kmph.

Bajaj has generously provided Pulsar with good disc breaks, but the brakes are too sensitive that it has to be applied carefully. I have heard many people applying the front discs too quick and due to the type of weight distribution that the bike has, the bike topples over.

It is claimed that the Bajaj Pulsar 150cc gives a mileage of around 55 – 60 kmpl. But it greatly depends on user riding quality, service quality and frequency of maintenance

How does it stand out?

Bajaj Pulsar was a great buy sometime ago, but right now considering the competition there are better bikes around from Honda, TVS and Yamaha. People are already bored seeing too many Pulsars in the city. It is time for Bajaj too launch a new 150cc model to its product line.

The digital console was an attraction a while ago, but now many bikes have introduced them. If you are a Pulsar fan and have admired the bike for quite a long time, then go ahead and buy it.

Hero Honda CBZ Bajaj Pulsar 150 DTSi

Fuel Tank Capacity : 12.5 Liters 15 Liters

Maximum Speed : 120 Km/Hour -

Engine Type : 4-stroke single cylinder air -

Cooled SOHC 4-stroke DTS-i air cooled

Displacement 156.7 cc 149 cc

Power : 12.8b hp@8000 rpm 15.06 Ps @ 9000 rpm

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Torque : 1.26m@6500rpm 12.5 Nm @ 6500 rpm

Gear Box : 5-speed 1 down 4 up -

Clutch Type : Mui-plate wet -

Front Suspension : - Telescopic 135 stroke

Rear Suspension : - Triple rated spring 5 way

adjustable with 105 travel Nitrox shock

absorber

Front Brakes : Single disc 240 Disc

Rear Brakes : Expanding brake 130 Drum

front Tyre : 2.75*18-42P 90/90 x 17 - Tube

Rear Tyre : 100/90*18-56P 100/90 x 17 - Tube

Overall Length : 2100 mm -

Overall Width : 755 mm -

Overall Height : 1130 mm -

Wheel Base : 1330 mm 1320 mm

Ground Clearance : 160 mm -

Kerb Weight : 140 kg 143 kg

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OBJECTIVE OF RESEARCH

TThe main objective of this project is to find, what are the steps Bajaj pulsar and Herohe main objective of this project is to find, what are the steps Bajaj pulsar and Hero Honda CBZ is adapting to beat each other and to be a market leader and to differentiate itselfHonda CBZ is adapting to beat each other and to be a market leader and to differentiate itself from its competitors. There is large no. of players in the market, who are supplying similarfrom its competitors. There is large no. of players in the market, who are supplying similar product to the customers.product to the customers.

NNow, customers have become smart, they have great knowledge of market, product andow, customers have become smart, they have great knowledge of market, product and suppliers. So, they are looking for the product which is providing something extra.suppliers. So, they are looking for the product which is providing something extra.

TThe basic objective of this project to know…………………...............he basic objective of this project to know…………………...............

1.1. The factor which influence consumer perception towards Bajaj pulsar and HeroThe factor which influence consumer perception towards Bajaj pulsar and Hero

Honda CBZ?Honda CBZ?

2. Which one brand is most accepted by consumer?

3. How the customer come to know about this product or brand?

4. To analyze the customer preference ?

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TThe basic objective of this project is as mentioned above to findhe basic objective of this project is as mentioned above to find out where Bajaj pulsar out where Bajaj pulsar and Hero Honda CBZ. lacking behind to each other and How their market can improve itsand Hero Honda CBZ. lacking behind to each other and How their market can improve its position among its competitors. position among its competitors.

RESEARCH METHODOLOGYRESEARCH METHODOLOGY

1. Sample Design:- A sample design is a definite plan for obtaining a sample for a given population. It refers to a technique which the researcher would adopt in selecting items for the sample.Sample design may, as well lay down the number of items to be included in the size of the sample.

Here the population under survey consists of consumers in Ghaziabad, UP. Here the sampling technique employed is the SIMPLE RANDOM SAMPLING in which

the sample is so drawn that each and every unit in population under survey has an equal and independent chance of being selected.

2. Data collection:- Both primary and secondary type of data is collected for the project.

Primary Data

Collected from simple consumers through questionnaire.

Secondary Data

Company background & Product portfolio are taken from the company site.

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www. herohonda .com www. bajaj auto.com www.ehow.com/about_6639434_ comparison - between -cars- motorcycles www.caranswer.info/motorcycles

Method of collecting the data

For data collection, consumers have been chosen from Ghaziabad region. Data is taken from the response of questionnaire, responded by consumers.3. Sampling:-

Sample size is 80. Simple random sampling is used.4. Analysis:-

Data is drawn on PIE CHART to analyze and relevant statistical & analytical tools are used leading to data-interpretation and findings.

Analysis and Interpretation

1. Which bike do you have?

Interpretation: This graph reveals that 48% customers have bajaj pulsar, Where as 18% have Hero Honda CBZ and 34% have other bikes. So it is cleared that customer are aware of the both of brands and they do purchasing according to their preferences.

2. How do you come to know about this Motor Bike?

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Interpretation: According to the graph we can see most of the people i.e. 56% of them collect information about bikes from the television or radio, 10% of them are aware by newspaper, 10% are through magazines, and 24% of them get information from their relatives/friends (positive word of moouth).

3.Do you keep full knowledge about Bikes before buying?

Interpretation: According our survey we came to know that almost all the people i.e. 75% keep full knowledge before going to buy a bike and a substantial portion of them i.e. 25% of them do not keep that much of knowledge while going to buy a bike.

4. Which factor below influence your decision?

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Interpretation: From the survey it is observed that most of the customers in this area are very much concern about the mileage of their favorite bike. The graph shows that 12% of the customers are concerned about price, 32% are about mileage, 21% are about quality and 10% of them are concerned about resale value, 18% of them are concerned about after sale service and a rare people think about status symbol.

5. Rank the following features of bajaj pulsur 150 and Hero Honda CBZ Xtream out of 5 point scale?

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Interpretation: In the Hero Honda CBZ most of the people first give the preferece to pick up then attractive colour,then mileage then after sale serve and after this they think for easy starting.

And in the Bajaj pulsur most of the people first like mileage thenattractive colour then pick up and in the lend they like easy starting colour and after sale service.

6. Does Advertisement Influence your decision in choosing a Motor Bike?

Interpretation: According to the survey it is observed that almost every people are influenced by advertisements while go for buying a bike. The graph shows that 57% of the customers are influenced in their decision making for choosing a bike by advertisements and 31% are not influenced by ad and 12% of them are influencedby any other.

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7. From which media you get to know about automobiles?

Interpretation: From our survey we came to know that 14% of the customers get information about bike from newspaper, 58% of them from TV or radio, 19% of them from friends/relatives and 9% of them are aware about bike from other sources.

8. Experience with your bike?

Interpretation: From our survey we came to know that the 27% of the people are highly satisfied , 53% of them are satisfied, 14% are in neutral position i.e. they are not satisfied and not dissatisfied and 6% of them are dissatisfied with the performance of Bajaj pulsur 150. It is also seen that 21% of the customers are highly satisfied, 44% are satisfied, 20% are in neutral and 15% are dissatisfied with the performance of Hero Honda CBZ Xtream.

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9. Which is the most preferable bike out of following?

Interpretation: According to our survey it is observed that most of the people i.e. 56% they prefer Bajaj Pulsur and only 25% of them prefer Hero Honda CBZ and 19% of them prefer others.

CONCLUSION21

Most of the respondents of GOVINDPURAM & SHASTRI NAGAR areas are aware of many popular brands of Bikes. The customers give more importance to fuel efficiency than to other factors. They believe that the brand name tells them something about product quality, utility, technology and the like. The consumers prefer to purchase the Bikes which offer high fuel efficiency, good quality, technology, durability and reasonable price.

After conducting the survey it is concluded that Bajaj pulsur has a large market compare to Hero Honda CBZ xtream because Pulsur gives more mileage than the CBZ and also gives the speed and the style like CBZ.

Most of the Pulsar & CBZ are purchased by young generation age between 18 to 30 because they prefer stylish looks and rest of the models of Hero Honda are purchased more by daily users who needs more average of bikes than looks.

From the survey we have found that media plays a major role to influence the customer’s perception regarding the Pulsur and CBZ. Then they are influenced by family and friends.

Most of the people, who are using Pulsur 150 more satisfied than the people who are using CBZ xtream.

Status is the other factor which influence the customer perception, In the case of Hero Honda they are using bollywood star as a brand ambassador with this they give the tough competition to the Bajaj Pulsur.

SUGGESTIONS22

On the basis of the findings, the following suggestions are made:

1) With a view to improve the fuel efficiency of the bike, the manufacturers should spend a considerable amount on research and development.

2) It is suggested that the manufacturers should make all efforts to control cost reduction.

3) It is suggested that the brand image and brand loyalty could be boosted by selling quality Bikes at a reasonable price to suit the needs of middle income group.

4) Hero Honda should think about fuel efficiency in case of upper segment bikes.

5) More service centres should be opened.

6) Maintenance cost and the availability of the spare parts should also be given due importance.

7) They also introduce some good finance/discount schemes for students.

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ANNEXTURE

Questionnaire on

Analysis of various factors that influence consumer buying behavior towards pulsar and CBZ

1. Which bike do you have?

Bajaj pulsar Hero Honda Cbz Others

2. How do you come to know about this Motor Bike?

Newspaper Television

Magazines Friends/Relatives

3. Do you have full knowledge about Bikes before buying?

Yes No

4. Which factor below influence your decision?

Price Mileage Quality

After sale service Resale value Status symbol

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5. Rank the Following Features Of PULSUR 150 and CBZ out of 5 point scale?

CBZ PULSUR

MILEAGE

AFTER SALE SERVICE

ATTRACTIVE COLOUR VARIABLES

PICK UP

EASY STARTING

6. Does Advertisement Influence your decision in choosing a Motor Bike?

Yes No Can’t say

. From which media you get to know about automobiles?

Newspaper T.V. or radio family and friends others

7. Experience with your bike?

H. satisfied satisfied n neutral dissatified H.dissatisfied

8. Which is the most preferable bike out of following?

Hero Honda Cbz Bajaj Pulsar others

Name:- _________________________ sex:_____________

Age:______ occupation:___________________

Address:________________________________________________________________

THANK YOU!!

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BIBILOGRAPHY

www. herohonda .com www. bajaj auto.com www.ehow.com/about_6639434_ comparison - between -cars- motorcycles www.caranswer.info/motorcycles

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