Hero Honda Passion
Transcript of Hero Honda Passion
CONTENTS
“Marketing of Hero Honda motorcycle with special reference to Hero
Honda Passion Plus” - a case study of “Mythri Motors”, Shimoga.
1. INTRODUCTION
2. COMPANY PROFILE
3. PRODUCT PROFILE
4. HISTORY OF TRANSPORTATION AND MOTORCYCLES
5. DEALER PROFILE
6. SURVEY ANALYSIS
7. SUGGESTIONS AND CONCLUSION
Annexure
Questionnaire
Bibliography
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Introduction
Aims and Objectives
Scope of the Study
Methodology
Limitations of the Study
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Chapter – 1INTRODUCTION
INTRODUCTION
Introduction
The two-wheeler industry has recently witnessed a reversal in its
fortress. And the sharp rise in demand for two –wheelers during the few
month has fuelled unbridled optimism about the countries. But the
industry it self would do well to adopt a more restrained posts we in its
recently rediscovered salubrious environment and learns some lessons
from its harrowing journeys of the past few years. For riding on two-
wheelers rough terrain can be pretty tricky business.
During the first two decades of independent India the two
wheelers industry has more or less monopolized by two or three major
manufactures with are assured market people waited for lager period to
get a vehicle there by restricting their choice. In the seventies, there was
a drastic increase in the petroleum price in the international markets.
This led to the development of fuel economy vehicles in Japan.
Government of India in 1980 liberalized license of
manufacturing of two-wheelers vehicle in large scale with foreign
collaboration.
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India has emerged as a global giant in the two-wheelers
industry. It is today the largest market in the worked with domestic of
over 2005 20 lack venial in.
However, Today after half of a decade of explosive growths the
industry is moving into consolidation phase characterized by short-term
stagnation competition.
The future prospects for the industry remain extremely bright.
This is on account of: -
a. A steady of population to urban carters
b. A growing middle loss and lack of an adequate public transportation
system.
Within the two-wheeler market, the scoter segment has shown
maximum growth primarily at the cast of mopeds while the motorcycle
segment has maintained a slow but steady growth. However, in the new
economic environment this tread may also change. In one hand, the
demand for mopeds and minifies (like Hero puck M80 etc,) is expected
to increase given the lesser purchasing power of the consumer, coupled
with the higher price and fuel cast for scooter and motorcycles
In the, modern world the two-wheelers have become so
popular that it is demand to be the best means of transportation in city
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infect it has become a fashion to ride the two-wheelers in city some take
it fir fur and other transportation from one corner to another.
This project report attempt to bring out details regarding
history, achievements growth of the Hero Honda motors limited and also
attempts have been made to during out details regarding history of
transportation and history of improving and models, competition in
present market for motorcycles and also recent planning of two-wheeler
in India. More stress is given toward the case study of. Mythri motors.
who is the authorized dealer for Hero Honda Motor cycles. Attempts
have also been made to assess the present market performances of
certain suggestions have also been given adopting suitable market
strategy.
Aims and Objectives
To know about the different motorcycles in Shimoga city,
To analyses the sales performance of Hero Honda motor cycles by
the dealer of century automobiles show room Shimoga.
To assess the market strategy adopted by the dealer in Shimoga.
To analyses the general problem in marketing of motorcycles and
specific problem confronted by the dealer.
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To final the factors those influence the selection of the products,
To know the customer attitude toward the products,
To give suggestions to improve strategy,
To evaluate the effectiveness of the marketing strategy in helping to
achieve organizational goal,
Statement of Problem
Now a day marketing is characterized by capitation in every
field. There are number of products each having separate substitutes. A
manufacture has a Cleary identity what exactly the consumer needs and
what exactly the makes a product completely satisfy his needs and then
educate the consumer effectively to create a demand for the product.
This is evident from the marketing aimed at generating customs
satisfaction as the key to satisfy organization goals.
Now a day. Hero Honda price are highly comparing to other
motorbikes. Wherever we will develop our marketing strategy we must
improve some economical and performance of that vehicle because if
will help to the lower as well as middle level and create interest to such
type of people.
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The modern consumer it’s intelligent enough to express exactly
what his requirements are and national enough to judge the requirement
of his needs. No manufacturer can think of a company is the sale of
goods rather then production. The customers needs have to be carefully
considered by the manufacture if he is to the top of the market.
This study fries to analyses the factors that influence the
consumer in selection of a two-wheeler while making a purchase
decision. The study also during to light the extort of satisfaction among
the owners of the Hero Honda motorcycles.
Scope of the Study
Shimoga is a commercial city with a population of 3.5 lacks.
The scope of the study is restricting to the consumer attitudes (behavior)
towards motorcycles in Shimoga city.
The two-wheelers have become necessity in the modern life. So
every person prefer motorcycles, which gives, better fuel consumption,
durability economical and safety.
The report includes he efforts that have been taken by Hero
Honda Motor cycle to improve the quality and push up the sales of Hero
Honda motor cycles.
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The two- wheeler being a long lasting product the survey
includes the past purchase and few protective buyers of the product/
Methodology
Data collection
Primary Data Secondary Data
Personal interview News paper
Magazines
Company reports
Both primary and secondary data have collected to bring our this project
Primary data have been collected though the personal interview
from the respondents. The survey of the respondent the made on the
basis of random sampling method questionnaires had been issued to the
respondents to avoid unnecessary delay and to take filling test easy the
questionnaire were prepared in a structural name for the purpose of
analyzing the market performers of sealers, their sales analysis and other
details has been collected form the dealers of Karthi automobiles
Shimoga. Secondary data have been collected from the newspaper,
magazines and company reporters.
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Limitations of the Study
As there are nearly a 50 to 60% who buy the Hero Honda for every
month. These person’s samples may give an accurate. Beside this
survey was limited by time and financial factors.
The primary data collected through the questionnaire has it is own
shortcomings. Mainly because the respondents ware not very
responder’s clouded to be based with their reviewers the main reason
why some of the responders could not furnish the require information
comprehensively may be because of their poor knowledge. However an
attempt has been made to prepare as accurately as possible.
The study has restricted to users of motorcycles
The study has done within the Shimoga city limits
Samples chaser by me is 50 responders who are very small compare
the market size.
Due to the lack of constraints and shortage of anthers resources.
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Hero Honda's Mission
Hero Honda's Mandate
Board of Directors
Key Milestones of Hero Honda
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Chapter – 2
COMPANY PROFILE
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COMPANY PROFILE
Hero Honda was first started in January 19, 1984 Gurgaon,
Haryana, India as a joint venture of the Hero group(India) and Honda
motor co. ltd(Japan). Hero Honda is India’s Number one two wheeler
company.
Hero Honda has been the world’s biggest manufacture of two
wheeler motorized vehicle since 2001, when it produced 1.3 million
motorbikes in a single year.
During the 80’s Hero Honda become the first company in India to
prove that it was possible to drive a vehicle without polluting the roads.
The company introduced new generation motorcycles that set industry
benchmarks for fuel thrift and low emission.
Hero Honda product range today commands a market share of
48%, making it a veritable giant in the industry by way of technology
excellence, an extensive dealer network, and you have one of most
customer oriented company. Customer satisfaction and high quality
product the strength of Honda technology and hero Honda groups
dynamism has helped hero Honda motors limited fortune and exceed
limit.
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Over 19 million hero Honda two wheeler tread Indian roads today.
These are almost as many the number of people in Finland, Ireland and
Sweden put together.
The joint venture between India's Hero Group and Honda Motor
Company, Japan has not only created the world's single largest two
wheeler company but also one of the most successful joint ventures
worldwide.
During the 80s, Hero Honda became the first company in India to
prove that it was possible to drive a vehicle without polluting the roads.
The company introduced new generation motorcycles that set industry
benchmarks for fuel thrift and low emission. A legendary 'Fill it - Shut
it - Forget it' campaign captured the imagination of commuters across
India, and Hero Honda sold millions of bikes purely on the commitment
of increased mileage.
Over 20 million Hero Honda two wheelers tread Indian roads
today. These are almost as many as the number of people in Finland,
Ireland and Sweden put together!
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Hero Honda has consistently grown at double digits since
inception; and today, every second motorcycle sold in the country is a
Hero Honda. Every 30 seconds, someone in India buys Hero Honda's top
-selling motorcycle – Splendor. This festive season, the company sold
half a million two wheelers in a single month—a feat unparalleled in
global automotive history.
Hero Honda bikes currently roll out from its three globally
benchmarked manufacturing facilities. Two of these are based at
Dharuhera and Gurgaon in Haryana and the third state of the art
manufacturing facility was inaugurated at Haridwar, Uttrakhand in April
this year. These plants together are capable of producing out 4.4 million
units per year.
Hero Honda's extensive sales and service network now spans over
3000 customer touch points. These comprise a mix of dealerships,
service and spare points, spare parts stockiest and authorized
representatives of dealers located across different geographies.
Hero Honda values its relationship with customers. Its unique
CRM initiative - Hero Honda Passport Program, one of the largest
programs of this kind in the world, has over 3 million members on its
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roster. The program has not only helped Hero Honda understand its
customers and deliver value at different price points, but has also created
a loyal community of brand ambassadors.
Having reached an unassailable pole position in the Indian two
wheeler market, Hero Honda is constantly working towards
consolidating its position in the market place. The company believes that
changing demographic profile of India, increasing urbanization and the
empowerment of rural India will add millions of new families to the
economic mainstream. This would provide the growth ballast that would
sustain Hero Honda in the years to come. As Brijmohan Lall Munjal, the
Chairman, Hero Honda Motors succinctly points out, "We pioneered
India's motorcycle industry, and it's our responsibility now to take
the industry to the next level. We'll do all it takes to reach there.''
HERO HONDA'S MISSION
Hero Honda’s mission is to strive for synergy between
technology, systems and human resources, to produce products and
services that meet the quality, performance and price aspirations of its
customers. At the same time maintain the highest standards of ethics and
social responsibilities.
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This mission is what drives Hero Honda to new heights in
excellence and helps the organization forge a unique and mutually
beneficial relationship with all its stake holders.
HERO HONDA'S MANDATE
Hero Honda is a world leader because of its excellent manpower,
proven management, extensive dealer network, efficient supply chain
and world-class products with cutting edge technology from Honda
Motor Company, Japan. The teamwork and commitment are manifested
in the highest level of customer satisfaction, and this goes a long way
towards reinforcing its leadership status.
Board of Directors
No. Name of the Directors Designation
1 Mr. Brijmohan Lall Munjal Chairman & Whole-time Director
2 Mr. Pawan Munjal Managing Director & CEO
3 Mr. Toshiaki Nakagawa Joint Managing Director
4 Mr. Sumihisa Fukuda Technical Director
5 Mr. Om Prakash Munjal Non-executive Director
6 Mr. Sunil Kant Munjal Non-executive Director
7 Mr. Masahiro Takedagawa Non-executive Director
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8 Mr. Satoshi Matsuzawa
(Alternate Director to Mr. Takashi Nagai) Non-executive Director
9 Mr. Pradeep Dinodia Non-executive & Independent Director
10 Gen.(Retd.) Ved Prakash Malik Non-executive & Independent
Director
11 Mr. Analjit Singh Non-executive & Independent Director
12 Dr. Pritam Singh Non-executive & Independent Director
13 Ms. Shobhana Bhartia Non-executive & Independent Director
14 Mr. Sunil Bharti Mittal Non-executive & Independent Director
15. Mr. Meleveetil Damodaran Non-executive & Independent Director
16. Mr. Arun Nath Maira Non-executive & Independent Director
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KEY MILESTONES OF HERO HONDA
Year Event
1983 Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan
signed
Shareholders Agreement signed
1984 Hero Honda Motors Ltd. incorporated
1985 First motorcycle "CD 100" rolled out
1987 100,000th motorcycle produced
1989 New motorcycle model - "Sleek" introduced
1991 New motorcycle model - "CD 100 SS" introduced
500,000th motorcycle produced
1992 Raman Munjal Vidya Mandir inaugurated - A School in the memory
of founder Managing Director, Mr. Raman Kant Munjal
1994 New motorcycle model - "Splendor" introduced
1,000,000th motorcycle produced
1997 New motorcycle model - "Street" introduced
Hero Honda's 2nd manufacturing plant at Gurgaon inaugurated
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1998 2,000,000th motorcycle produced
1999 New motorcycle model - "CBZ" introduced
Environment Management System of Dharuhera Plant certified with
ISO-14001 by DNV Holland
Raman Munjal Memorial Hospital inaugurated - A Hospital in the
memory of founder Managing Director, Mr. Raman Kant Munjal
2000 4,000,000th motorcycle produced
Environment Management System of Gurgaon Plant certified ISO-
14001 by DNV Holland
Splendor declared 'World No. 1' - largest selling single two-wheeler
model
"Hero Honda Passport Programme" - CRM Programme launched
2001 New motorcycle model - "Passion" introduced
One million production in one single year
New motorcycle model - "Joy" introduced
5,000,000th motorcycle produced
2002 New motorcycle model - "Dawn" introduced
New motorcycle model - "Ambition" introduced
Appointed Virender Sehwag, Mohammad Kaif, Yuvraj Singh,
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Harbhajan Singh and Zaheer Khan as Brand Ambassadors
2003 Becomes the first Indian Company to cross the cumulative 7 million
sales mark
Splendor has emerged as the World's largest selling model for the
third calendar year in a row (2000, 2001, 2002)
New motorcycle model - "CD Dawn" introduced
New motorcycle model - "Splendor +" introduced
New motorcycle model - "Passion Plus" introduced
New motorcycle model - "Karizma" introduced
2004 New motorcycle model - "Ambition 135" introduced
Hero Honda became the World No. 1 Company for the third
consecutive year.
Crossed sales of over 2 million units in a single year, a global
record.
Splendor - World's largest selling motorcycle crossed the 5 million
mark
New motorcycle model - "CBZ*" introduced
Joint Technical Agreement renewed
Total sales crossed a record of 10 million motorcycles
2005 Hero Honda is the World No. 1 for the 4th year in a row
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New motorcycle model - "Super Splendor" introduced
New motorcycle model - "CD Deluxe" introduced
New motorcycle model - "Glamour" introduced
New motorcycle model - "Achiever" introduced
First Scooter model from Hero Honda - "Pleasure" introduced
2005 Hero Honda is the World No. 1 for the 4th year in a row
New motorcycle model - "Super Splendor" introduced
New motorcycle model - "CD Deluxe" introduced
New motorcycle model - "Glamour" introduced
New motorcycle model - "Achiever" introduced
First Scooter model from Hero Honda - "Pleasure"
introduced
2006 Hero Honda is the World No. 1 for
the 5th year in a row
2007 Hero Honda is the World No. 1 for the 6th
year in a row
New 'Splendor NXG' launched
New 'CD Deluxe' launched
New 'Passion Plus' launched
New motorcycle model 'Hunk' launched
20 million production milestone achieved
2008 Hero Honda Haridwar Plant inauguration
New 'Pleasure' launched
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Splendor NXG lauched with power start
feature
New motorcycle model 'Passion Pro'
launched
New 'CBZ Xtreme' launched
25 million production milestone achieved
CD Deluxe lauched with power start feature
New 'Glamour' launched
New 'Glamour Fi' launched
200
9
Hunk' (Limited Edition) launched
Splendor completed 11 million production
landmark
New motorcycle model 'Karizma - ZMR'
launched
Silver jubilee celebrations
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PROMINENT AWARDS TO THE COMPANY
Year Awards & Recognitions
2008 NDTV Profit Business Leadership Award 2008 - Hero Honda
Wins the Coveted "NDTV Profit Business Leadership Award
2008"
Top Gear Design Awards 2008 - Hunk Bike of the Year Award
NDTV Profit Car India & Bike India Awards - NDTV
“Viewers’ Choice Award” to Hunk in Bike category
India Times Mindscape and Savile Row (A Forbes Group
Venture) Loyalty Awards - “Customer and Brand Loyalty
Award” in Automobile (two-wheeler) sector
Asian Retail Congress Award for Retail Excellence (Strategies
and Solutions of business innovation and transformation) - Best
Customer Loyalty Program in Automobile category
NDTV Profit Car India & Bike India Awards - Bike
Manufacturer of the year
Overdrive Magazine - Bike Manufacturer of the year
TNS Voice of the Customer Awards:
No.1 executive motorcycle Splendor NXG
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No.1 standard motorcycle CD Deluxe
No. premium motorcycle CBZ Xtreme
2007 The NDTV Profit Car India & Bike India Awards 2007 in the
following category:
Overall "Bike of the Year" - CBZ X-treme
"Bike of the Year" - CBZ X-treme (up to 150 cc category)
"Bike Technology of the Year" - Glam out PGM FI
"Auto Tech of the Year" - Glam out PGM FI by Overdrive
Magazine.
"Bike of the Year" - CBZ X-treme by Overdrive Magazine.
Ranked CBZ X-treme "Bike of the Year" - by B S Motoring
Magazine
“Most Trusted Company” , by TNS Voice of the Customer
Awards 2006.
CD Deluxe rated as "No 1 standard motorcycle" by TNS Voice of
the Customer Awards 2006.
2006 Adjudged 7th Top Indian Company by Wall street Journal Asia
(Top Indian Two Wheeler Company).
One of the 8 Indian companies to enter the Forbes top 200 list of
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world’s most reputed companies.
No. 1 in automobile industry by TNS Corporate Social
Responsibility Award.
Best in its class awards for each category by TNS Total
Customer Satisfaction Awards 2006:
Splendor Plus (Executive)
CD Deluxe (Entry)
Pleasure (Gearless Scooters)
Splendor & Passion - Top two models in two wheeler category by
ET Brand Equity Survey 2006.
Adjudged 7th Top Indian Company by Wall street Journal Asia
(Top Indian Two Wheeler Company).
Top Indian company in the Automobile - Two Wheeler sector by
Dun & Bradstreet - American Express Corporate Awards
2006.
Hero Honda Splendor rated as India's most preferred two-wheeler
brand at the Awaaz Consumer Awards 2006.
Certificate of Export Excellence for outstanding export performance during
2003-04 for two-wheeler & three- wheelers - Complete (Non SSI) by
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Engineering Export Promotion Council.
The NDTV Profit Car India & Bike India Awards 2006 in the
following category:
Bike Maker of the Year
Bike of the Year - Achiever
Bike of the Year - Achiever (up to 150 cc category)
Bike of the Year - Glamour (up to 125 cc category)
NDTV Viewers' Choice Award to Glamour in the bike
category
2005 Awaaz Consumer Awards 2005 - India's most preferred two-
wheeler brand by CNBC in the 'Automobiles' category.
Bike Maker of the Year Award by Overdrive Magazine.
ICWAI National Award for Excellence (Second) in Cost
Management 2004 in the private sector category by ICWAI.
10th Motilal Oswal Wealth Creator Award for as the most
consistent wealth creator for the period 1991-2005.
2004 Winner of the Review 200 – Asia's Leading Companies Award
(3rd Rank amongst the top 10 Indian companies).
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GVC Level 1 (Highest Rating) by CRISIL for corporate
Governance.
Adjudged as the Best Value Creator - Large Size Companies
2003-04 by The Outlook Money.
Corporate Excellence Award 2004 by Indian Institute of
Materials Management.
Adjudged as the Organization with Innovative HR Practices by
HT Power Jobs for HR Excellence.
ICSI National Award for Excellence in Corporate Governance
2004 by The Institute of Company Secretaries of India.
2003 Winner of the Review 200 - Asia 's Leading Companies Award
(3rd Rank amongst the top 10 Indian companies).
Most Respected Company in Automobile Sector by Business
World.
Bike Maker of the Year by Overdrive Magazine.
2002 Bike Maker of the Year by Overdrive Magazine.
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Winner of the Review 200 - Asia 's Leading Companies Award
(4th Rank amongst the top 10 Indian companies).
Company of the Year of ET Awards for Corporate Excellence.
Ranked 4th in 'Overall Best Managed Company' category, ranked
3rd in 'Best Financial Management' and 'Best Operational
Efficiency' category, ranked 6th in 'Overall Best Investor
Relations' category, by Asia money.
Highest Wealth Creating Company of the Year Award by the
Money.
GVC Level 1 (Highest Rating) by CRISIL for Corporate
Governance.
2001 Bike Maker of the Year by Overdrive Magazine.
Winner of the Review 200 - Asia 's Leading Companies Award
(9th Rank amongst the top 10 Indian Companies).
Winner of Three Leaves Award for showing Corporate
Environment Responsibility in the Automobile Sector by Center
for Science & Environment.
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1999 National Productivity Award for the Best Productivity Award in
the category of Automobile & Tractor presented by Vice
President of India.
1995 The Analyst Award 1995 presented to Hero Honda Motors Ltd.
on being ranked 9th amongst the most investor rewarding
companies in India.
1995 National Award for outstanding contribution to the Development
of Indian Small Scale Industry (NSIC Award - Presented by
President of India).
1991 Economic Times-Harvard Business School Award for Corporate
Performance to Hero Honda Motors Ltd.
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Hero Honda Passion Plus
Technical specifications of Hero Honda Passion Plus
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Chapter – 3
PRODUCT PROFILE
PRODUCT PROFILE
Hero Honda Passion Plus
The Hero Honda Passion Plus is an upgraded version of the
Passion, Hero Honda's trusted workhorse in the executive segment.
The Passion Plus is equipped with a four-stroke, air-cooled,
single cylinder engine that generates a piston displacement of 97.2cc.
The suspension set up consists of telescopic hydraulic forks at the front
and swing arm with adjustable hydraulic dampers at the rear.
The Passion Plus incorporates a host of new styling features
including two-tone colours, body coloured mirrors, white dial
instrument cluster and a wider pillion grip. New multi-reflector
headlight and winkers add to the glamour quotient.
The Passion Plus comes with an optional front disc brake for
improved braking. It attains a respectable maximum speed of 85kph
and has a fuel tank capacity of 12.8 liters.
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Hero Honda Passion Plus Technical Specifications
Engine 4-Stroke, Single Cylinder, Air-Cooled OHC
Displacement 97.2cc
Max Power 7.5 PS @ 8000 rpm
Ignition Electronic CDI
Frame Tubular Double cradle
Head Light Halogen Bulb 35 / 35W
Final Drive Roller Chain
Battery 12V - 2.5 Ah
Starting Kick Starter
Suspension (Front) Telescopic Hydraulic Fork
Suspension (Rear)Swing Arm with 5 step adjustable hydraulic
damper
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Wheelbase 1235 mm
Ground clearance 160 mm
Kerb weight 116 kgs
Tyre size (Front) 2.75 x 18 - 4 PR / 42 P
Tyre size (Rear) 3.00 x 18 - 4 / 6 PR
Width 720 mm
Height 1060 mm
Length 1980 mm
Brakes (Front)Internal Expanding Shoes type (130 mm) /
Hydraulic Disc type (Optional)
Brakes (Rear) Internal Expanding Shoes type (130 mm)
Clutch Multi-Plate wet type
Max Speed 85 kmph
Gear box 4 Speed constant mesh
Fuel tank capacity 12.8 L (Reserve : 1.1 L)
Hero Honda Passion Plus
With the maximum power of 7.5 PS @ 8000 rpm, this comes with
4 stroke single cylinder air-cooled OHC engine.
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Its tubular double cradle frame along with its 9 new two-tone
body colors and two tone front fender give its style statement to the
extremely finicky bike lovers. To mention few more styling features, this
bike is equipped with body color rear view mirror, aluminum die cast
rear grip, heat protector on the muffler, new dials in the instrument panel
etc.
Its enough luggage space with locking facility, lockable seat and
helmet holder are the important features for rider's convenience. Comfort
of the journey is defined by the arrangement of adjustable rear cushion,
wide and spacious seat and broad rear tyre.
Its wider wheel base provides proper safety to the biker. Safety of
riding is further taken care by the arrangement of several lighting fitting
like position lamp, side reflector, headlight with halogen lamp, multi
reflector winker etc.
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It is found in different colors:
Moon Yellow
Cloud Silver
Amranth Maroon
Tornado Grey
Tahitian Blue
Black with Magna Red Stripes
Black with Purple Stripes
Candy Blazing Red
Turquoise Blue
Tasmanian Green
Black with Orange Stripes
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Technical specifications of hero Honda passion plus
Dimension & Weight
Overall height 1060 mm
Overall length 1980 mm
Overall Width 720 mm
Wheelbase 1235 mm
Ground Clearance 160 mm
Kerb weight 116 kg
Fuel Tank Capacity 12.8 Litre
Engine
Type Air - Cooled OHC
Stroke (2/4) 4-stroke
No. of cylinders Single Cylinder
Displacement 97.2 cc
Electrical 12 V-2.5 Ah
Transmission
No. of Gears 4 Speed Constant Mesh
Clutch Multi-Plate Wet Type
Performance
Maximum Power 7.5 PS @ 8000 rpm
Start Kick Starter
Suspensions
Front Telescopic Hydraulic Fork
RearSwing Arm with 5 step adjustable hydraulic damper
Brakes
FrontInternal Expanding Shoes Type 130mm/ Hydraulic Disc Type (Optional)
Rear Internal Expanding Shoes Type 130 mm
Tyres
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Front 2.75 x 18” - 4 PR / 42 P
Rear 3.00 x 18” - 4 / 6 PR
Source:
CHAPTER-4
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HISTORY OF TRANSPORTATION AND MOTORCYCLES
History of Transportation
Development of Transportation
Automobiles
History of Motorcycle
The Development of Machines
Manufacture of Two-Wheelers In India
Future For India Two Wheeler Industry
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HISTORY OF TRANSPORTATION AND MOTORCYCLES
History of Transportation
Transportation means movement of and his maters from one
place to another in any part of earth It is the convergence or the act of
transporting from times immemorial main has been able to move him
powerfully influenced by easy ink surface of the earth/
In spite of adverse circumstance man by hammering nature
whether it be directly or indirectly has explored and exploited the
resources of the earth, the wheels the sails, the steam engine the internal
combustion. Engine the electronic motor are the few landmarks in
transportation. The greatest break through man in the technology of
flight promise of 21st century approached to be copped by the rocket
engine. By this, main was free from dependence or earth atmospheres
and permitted him to visualize traveling to the other places.
Development of Transportation
Before the close of 19 th century, although for two decades,
there was much experimentation in construe of vehicles powered by the
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interment combustion engine. The full impact felt by forms of transport
was product. Before the first world road transport, which had begun to
encroach on rail and water great strides between the was and challenged
rail at the chief of both passenger and goods in the 2 decades following
world war II
Automobiles
A self-propertied passenger vehicle designed to be operated on
ordinary roads may be called an automobile. According to the services
rendered the general motor vehicle may be classified into several types
namely motorcar, motorcycle, scooter etc. All these vehicles certainly
require fuel. This fuel may be either pectoral or diesel. They are the
essential fuel required for automobile operation. But in the present
circumstances, as is knows to all the natural resources of petrol and
diesel being consumed rapidly which alert us the need of a new fuel for
which experimentation is going on for instance the solar energy is trying
to be experimental with.
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History of Motorcycle
A motorcycle is a vehicle, which the principles of
bicycle and the internal combustion entire are combined. The internal
combustion engine generally is a gasoline engine. The term covers a
range of machine form 50cc piston displacement or below (mopeds or
motorcycles) to 100cc multiple cylinder models of which the U.S Harley
– Davidson and India V T wins, the British 1000cc square 4 aerial, and
the 4 cylinder. Italian M.V Augusta is a representative. The term
motorcycles also covers motor scooters, which have power until from
50cc to 250 cc.
An Englishmen, Edward butter the first motorcycle in 1884 but
the first motorcycle to appear publicity was one built by “Gottlied
Daimer” of can start, Wurttemberg of germane in 1885 Motorcycle did
not attain even slight public popularity until toward the end of 19 th
century. French and Belgium designers were among the markets of the
practical motorcycle engines and motorcycle increasing steadily
throughout the first 30 years of the20th century. In both world wars,
motorcycles were widely used for military purposes and after World
War II, an appreciation of the remarkable revival of public interest in
Dr. Ambedkar BBM College 41
motorcycle, mopeds and scooter. In the united states the year after the
world be compared with that western Europe Although at times, the
continuing popularity of two-wheelers transport has been questioned,
there is no doubt that it was firmly established in the second half of the
20th century the motor provided a means of individual powered transport,
combining reliability, economy and comfort young people had always
been quick to appreciate its advantages moreover the sporty and travel
appeal of the two-wheeler expanded yearly
The Development of Machines
The development of motorcycle was steady in the formative years
positioning of the poor unit varied but by 1910, designers had
recognized that the most practical point was two and central later
motorcycle or were attached by long belts and plates to frames. Frames
were building up from steel tubing joined by either welding or barging.
Early single cylinder commercial motorcycle persisted in the
second half of 20th were four strokes, in which values were employed
with the compressing firing in one direction (upward or down word)
only many below 250cc capacity were 2 strokes through a succession of
Dr. Ambedkar BBM College 42
passage wall and parts, The European method of rating an engine is by
the volumetric. The house power rating is used in some countries,
including the United stares a rough equivalent in between 8to10 HP per
100cc for models with 2 to 4 cylinders.
Multiple cylinders ensure smooth running and because light
weight models cheap to run and easy to maintain two of the foremost
British design the four strokes 192cc water cooled velocity LE and the 2
strake 250cc aerial had was for themselves for most positions
combustive and ignition were greatly improved over even the method of
years earlier and bore title resemblance to the sedimentary forms on
pioneer motorcycles the combustive was a compact and reliable
instrument measuring. The sparsely the prepositions of fuel and able to
serve indefinitely without major adjustments. Elementary tube ignition
had given way to advance forms of electrical generation by means of
magnetic or an induction coil
The magneto was either separate price of mechanism driver from
the engine by means of gearing a chains or more integral with the
flywheel.
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Manufacture of Two-Wheelers In India
Most of the two-wheelers industries do not manufacture all the
parts, usually orders are placed the best industries which have capacity
to manufacture the right quality and quality in a specified time certain
industries purchase spare form small industries as per the instructions
given by the government to develop the small industries.
The two-wheeler industry manufacture only the main parts like
engine, gear unites wheel drums etc. where as they purchase combustor
form worlds best manufacture like “SPACO” “MICARBO”
“ORBITAL” Because this is the part which helps for the better mileage.
Other parts like tyres, tubes, bearings, speedometer, shack absorbers
horns, bulbs, cables etc, are purchased from certain recognized
industries. Certain other things like wiring plastic and fiber parts seats
etc are purchased from small-scale units.
In the forgoing steel sheets are converted into this needs like body
cover chassis and other welded by electrolysis process, it is then painted.
The parts are then sent to assembly section. The vehicles are then taken
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into test ride on test tracks. If the vehicles perform. Well to the
standards, the vehicle is ready for dispatch.
Future For India Two Wheeler Industry
Two wheelers in India is a glowing market which no doubt by the
turn of country will become the largest market users look forward to area
of choice, as they have an option form several highly quality products
which are priced and available at reasonable cast.
As the “eighties” faced a tremendous growth of two-wheeler over 4
fold jumping from 4.20 lakh in the year 1980 to 1724 laks 1989. But the
Nineties
“Hold out great challenges ahead. If eighties was the decade for quality
“mine these could be the decade for quality. Engines with higher fuel
efficiently low maintenance cost excellent after sales services
penetration in to semi urban and rural arrears are the important factors
for survival customers is a ware of the latest technology of the products
the buys.
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Chapter-5
DEALER PROFILE
(MYTHRI MOTORS)
Introduction
Capital structure of the firm
Infra structure Facilities
Organization chart
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DEALER PROFILE
INTRODUCTION
The firm was established in 19-March-2007. The firm is located in
Shankar mutt road, Shimoga. The owner of the firm Mr. Raghavendra.
Mythri motors have sub- dealers at the following places.
1. Bhadhravathi
2. Shikaripura
3. Shiralakoppa
4. Thirthalli
CAPITAL STRUCTURE:
The owner contributed and invested around Rs.40 lacks for the
establishment of the firm as deposited in the company. And a sum of
Rs.30 lacks is used to purchase of spare parts and to meet other expenses
of the showroom at present
Invested capital has increased Rs.1 crore to 2 crore.
WORKING HOURS IN MYTHRI MOTORS:
In Mythri motors, the working hours is
Morning : 9.30 TO 1.30
Lunch break : 1.30 TO 2.30
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After noon : 2.30 TO 6.30
There is no shift system in this firm Sunday is weekly holiday.
INFRASTRUCTURE FACILITIES:
1. Land and building:
The firm has its own land whose area is 13,000 sq feet. Including
showroom, workshop spare parts section.
2. Power:
The total electric power used by the firm is approx.45 HP per
month and the same is supplied by KPTCL.
3. Machinery:
The firm is well equipped with all required tools and machines
those are required for the servicing of a vehicles.
Some of the important machines are as follows.
1. Generator : Rs. 1, 25,000
2. Air compressor : Rs.80, 000
3. Water pump : Rs. 60,000
The total value of the machinery in the firm is Rs.50,00,000
4. Man power:
The firm has sufficient staff.They 30 peoples in the showroom
working in the different department. 15 peoples are working in
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workshop. Which is a very important section in the showroom 11
peoples are in the different departments as follows.
1. Spare department : 4
2. Sales department : 4
3. Account department : 1
4. Cashier : 2
Sales executives 4 members and 1 man works from out side.
2. Office staff of the firm:
The office staff includes
1. Manager.
2. Reception.
3. Purchase and invoice.
4. Sales executives.
5. Accountant.
6. Cashier
7. Clerk.
8. Typist.
9. Store keeper.
10. Watch man.
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Mythri motors is authorized dealer of Hero Honda. The
firm deals with the following two wheeler vehicles.
1. Hero Honda Splendor +.
2. Hero Honda Splendor.
3. Passion Plus.
4. Hero Honda Karishma.
5. Hero Honda Hunk.
6. Hero Honda Glamour.
7. Hero Honda Ambition 135.
8. Hero Honda Preasure.
And also the firm deals Hero Honda companies
23 models bikes.
SALES SPECIFICATION:
FOLLOWING IS THE SHOWN MONTH WISE 2008.
Sales in Mythri motors increased every month , as two-wheeler
has become commons vehicles, sales is increased day by day.
GENERAL INTRODUCTION TO TWO- WHEELERS
The two wheeler industry has recently witnessed a reversal in it’s
frontlines and the sharp rise in demand for two wheelers during the few
months has fuelled unbridled optimum about the countries, but the
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industry itself would do well to adopt a more restrained posture in it’s
recently rediscovered. Solubrious environment and learn some lessons
from it’s narrowing journey of the past few years. For raising on two
wheelers rough terrain can be pretty tricky business.
During the first 2 decades of independent India, the two wheelers
industry has more or less monopolized by two or three major
manufacturer with an assured market. In that monopolistic market
people wailed for longer period to get a vehicle there by restricting their
choice. In the seventies, there was a drastic increase in the petroleum
price international markets. This led to the development of fuel economy
vehicles in Japan. Government of India in 1980’s liberalized licensing of
manufacturing of two wheelers vehicles in large scale with foreign
collaboration. This drastic change in policy opened the doors of the
country for the entry of Japanese manufactured vehicles.
Consequently waiting for the vehicle got reduced the monopoly
market turned into a buyers market.
INTRODUCTION TO HERO HONDA LTD (HHML)
HHML Company was established in the year 1983. Its factory is
situated in Haryana. Ti’s head office is located at New Delhi. It has got
four regional offices at four centres.
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HHML started it’s commercial production in 1985 (that is to say
they launched their hero Honda 100 cc bikes on the India road ). Hero
Honda motors limited started manufacturing 100 cc bikes in a joint
venture with one of the world’s largest automotive makers. In Honda
motors company Japan. In 1986 an air force team toured the length and
breadth of the country on Hero Honda CD 100,s launching every state
and covering nearly 15,000 K.M . In 1987 another air force team
negotiated the world’s highest motor able roads. In doing so, they lagged
more than 5,000 K.M over tough mountainous terrain completely trouble
free.
Today Hero Honda motors limited, has done tremendous job in
the economic development of an economy. They have marked share of
55% in the 100 cc motors cycles category. Which shows that the
company in the shortest periods has gone to the top level in spite of the
stiff competition.
STATEMENT OF HONDA MOTOR’S LTD, JAPAN
The company is proud to announce “Honda reaches the
cumulative production of 100 million cycles. The company has become
world’s No.1 , they has been made possible through the efforts of all
Honda associated world’s wide.
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ORGANIZATION CHART
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Managing Director
Sales Incharge
SparesIncharge
WorksManager
Accounts Incharge
ServiceAdvisor
Sales Person
1 computeroperator
3 staff1 computer
operator
3 service supervisor
Mechanics& Helpers
2 staff
The marketing mix strategy of the firm
Marketing is analysis planning and controlling the firm customer
and the resources policies, activities with a view to satisfy the needs and
wants of the chaser customs can be attracted by the following four ways
namely
1) Product
2) Price
3) Promotion
Or of an article in terms of money. Without it we cannot buy or
sale any thing price of a product consists of the physical produce product
plus the bundle of expectations. The product should be worth the price
only then would be the consumer bean satisfied. Thus is case of the
Hero Honda motor limited they have fixed reasonable prices for their
vehicles and thus great demand in the market.
Promotion
It is an activity connected with the promoting the sales. It may
also mean market communication; Promoting involves advertising
Dr. Ambedkar BBM College 54
personnel dealing dealers and soles promotions advertising mean
nothing but a paid form of non-personnel preservation and promotion
ideas. Good services by an identified sponsor It is a form of publicity.
Soles promotion plans are required to attract the attention of the
consumer and created a demand for the product.
Advertising planning at Sree Mythri
The advertising policies adopted by the Sree Mythri are as follows:
1) News advertisement
2) Demonstration of the vehicles in rural areas through mobile
service van
3) Organizing sports of other cultural activities
4) Recently by the cable TV advertisements
Distribution
It is the flow of goods from the producers or the manufactures to
the ultimate consumers distillation canned represent a chain of
middlemen participating in the transferring of goods some of the
channels are:-
a) Manufactures-whole sales-Retailers- consumers
b) Manufactures- sales man-Dealers – consumers
c) Manufactures-Retailers-consumers
d) Manufactures-consumers
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In case of Sree Mythri they still the products after receiving from
the manufactures that is Hero Honda limited. As it is the authorized
dealers of Hero Honda in Shimoga district
Mythri Motors
Price list of Hero Honda motorbikes
Model Vehicle cost
Life tax
Insurance Ragd charge
HP enters charge
Total reg
On road
Passion 42.590 3,280 960 485 100 4,825 47,415Passion plus DS
45,225 3,483 1,005 485 100 5,075 50,298
Hero Honda CD
37,790 2,910 877 485 100 4,375 42,829
Splendor plus
37,790 3,028 903 485 100 4,516 43,829
Splendor NXG
40,590 3,126 925 485 100 4.636 45.226
Dawn 36.764 2.831 859 485 100 4.275 41.039CD-Dawn 32,412 2,496 785 485 100 3,866 36,278AMB DRUM
45,390 3,495 1,008 485 100 5,088 50,478
AMB DISH
48,113 3.705 1,055 485 100 5,345 53,458
AMB SELE
52,714 4,059 1,134 485 100 5,778 58,492
CBZ DISC 52,388 4,034 1,190 485 100 5,809 58,197CBZ GOLD
52,925 4.075 1,287 485 100 5,859 58,784
CBZ SELE 57,769 4,448 1,287 485 100 6,320 64,089AMB 135 DR
45,390 3,495 1,008 485 100 5,099 50,478
KARIZMA 80,270 6,181 1,693 485 100 8,459 88,729
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Table shows yearly sales of the Sree Mythri
Year Sales
2002-2003 2,4002003-2004 3,4002004-2005 4,4002005-2006 5,4002006-2007 6,7002007-2008 7,5002008-2009 7,900
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Chapter-6
SURVEY ANALYSIS
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SURVEY ANALYSIS
This Chapter deals with the analysis of data collected from the
survey of customer opinions about the Hero Honda Passion
Motorcycle.
The data has been analyzed with reference to the stages involved
in the purchase decision process of consumers vise; need arousal,
information search, and evaluation of alternatives, purchase decision and
post purchase behavior of consumer.
In the case of study on consumer behavior the respondents play
vital role. Individuals and groups who satisfy their needs by obtaining
products or value from enterprises involved in the manufacture of such
products or provision of such services are called consumers.
In this chapter, we have analyzed the data of respondents. This
would necessitate obtaining the accurate demographic profile of the
respondents.
A convenient sampling technique was made use of for this survey
and the number of respondents chosen was 50.
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1. Respondents Age Group
The following table reveals the classification of Respondents
according to their age group.
Table-1
Classification of respondents based on age.
Source: Field survey
Table-1 indicates the age group of respondents out of which 16%
of total belong to the age group of below 35 years, 20% respondents
belong to the age group of 25 to 30 years. 42% of respondents belong to
the age group of 30 to 35 years and the remaining 22% belong to the age
group of 35 years and above.
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Age Groups No of Respondents Percentage
Below 25 8 16
25 to 30 10 20
30 to 35 21 42
35 & above 11 22
Total 50 100
60
Graph shows classification of respondents based on age
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2. Educational qualification of respondents
The Educational qualification of respondents has been classified
into 5 categories as shown in the following table.
Table-2
Classification of respondents based on Education
Source: Field survey
Table-2 indicates the educational qualifications of respondents.
Out of total No. Of Respondents 42% are educated up to graduation,
14% up to PUC 8% up to SSLC, 32% of respondents educated up to post
graduation and only 4% of respondents have other qualification.
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Education Level No of Respondent Percentage
Up to SSLC 4 8
PUC 7 14
Graduates 21 42
Post Graduates 16 32
Others 2 4
Total 50 100
62
Graph shows educational qualification of respondents
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3. Occupational pattern:
Occupation refers to the kind of work with which an individual
becomes completely engaged. It is also denotes the habitual
employment, profession, craft or trade of an individual. It is an
instrument of livelihood and an essential factor in society.
In our study the occupation of the respondents has been classified
into 5 categories as shown in the table-3
Table -3
Classification of respondents based on occupation.
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Occupation No. Of Respondents Percentage
Gove Employee 6 12
Private Employee 19 38
Business man 13 26
Agriculture 7 14
Any other 5 10
Total 50 100
64
Source: Field survey
Table 3 and clearly indicates the occupation of respondents. Out
of the total number of respondents 26% belongs the business class, 10%
belongs to the student’s folk, 12% of respondents are government
employees, 38% belongs to private employees and the remaining 14% of
respondents are agriculturist.
Graph shows classification of respondents based on occupation
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4. Income Group (Per Annum)
Income is considered to be one of the main determinants of one’s
social and economic position. The statuses of individual differ on
account of income variation within the same occupation. It is the
income, which reflects the standard of living in the society. The
following table represents yearly income of the respondents.
Table 4
Classification of respondent Based on income
Source: Field Survey
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Income Group No. of Respondents Percentage
Below Rs 5000 6 12
5000 to 10000 12 24
10000 to 15000 18 36
15000 and above 14 28
Total 50 100
66
Table 4 indicates income group of respondents, out of the total
respondents 12% belongs to the income group of Below Rs 5000, 24%
belongs to the income group of 5000 to 10000, 36% belongs to the
income group of 10000 to 15000, and remaining 28% belongs to the
income group of 15000 to Above.
Graph shows classification of respondent Based on income
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5) Different brands of motorcycles possessed by the respondents
The fallowing table respondents the owners of different brands of
motorcycles.
Table -5
Owners different brands of motorcycles.
Difference brands No. of
Respondents
Percentage
Hero Honda 20 40
Royal Enfield 15 30
TVS Suzuki 10 20
Bajaj 5 10
Total 50 100
Source: field survey
Table-6 indicates the owners of different brands of vehicle, out of
total respondents 40% respondents owned Hero Honda. 30%
respondents owned Royal Enfield, 20% of respondent s owned TVS
Motorcycles and remaining 10% of respondents owned Yamaha brand
vehicles.
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Graph shows owners different brands of motorcycles
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6) Sources of vehicle information
There are Number of sources of gathering the information about a
product or model by the prospective buyer such as mass medias,
pamphlets, mouth to month campaign and others. The degree of impact
of these sources of information and buyers purchase decision making is
illustrated in the below table-5
Table-6
Sources of information about the vehicle
Sources No. of
Respondents
Percentage
Advertisement 15 30
Observations 9 18
Company image 17 34
Friends & relatives 6 12
Publicity 3 6
Other sources 0 0
Total 50 100
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Source: Field survey
Table-5 clearly states that the sources of vehicle information is
largely by company image that is 34% through advertisements 30%
friends and relatives 12% by observation 18% publicity i.e. mouth to
mouth campaign and general trend is only 6%
Graph shoes sources of information about the vehicle
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7. Facilitates expected from the dealer.
Table-7
Facilities expected from the dealers
Source: Filed survey
The above table indicates the various facilities expected by the
customers from a dealer the table clearly shows that large number of
customers feels after sales service is very essential and needed, it amount
to 34% of the total respondents. The other important facilities that tare
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Facilities Respondents Percentage
After Sale services 17 34
Periodic checking 4 8
Installment facility 19 38
Guarantee 7 14
Others 3 6
Total 50 100
72
expected by the customers from the dealers are installment. Facility,
amounts to 38%, periodic checking 8% and the guarantee, which
amounts to 4%. The other facilities expected by the customers are quick
service; good spare parts execution etc, which amounts to 6% of the total
respondents.
Graph shows facilities expected from the dealers
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8. Analysis of PASSION performance
Table – 8
Analysis of PASSION performance
Factors
No of Respondents
TotalGood Fair Bad
Mileage 40 5 5 50
After Sales service 12 23 15 50
Durability 27 19 04 50
Price 6 30 14 50
Maintenance 15 26 9 50
Design & outlook 35 12 3 50
Convenience & safety 25 23 02 50
Performance 36 14 0 50
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Graph shows analysis of Passion performance
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Buying Decision Process
Consumer, buyer behavior is a process involving a series of
related and sequential stages of activities. The process begins with the
discovery and recognition of an unsatisfied need or ant. It becomes as
drive. Consumers begin a search for information, followed by evaluation
of alternatives and a purchase decision. Then we have a period of post
purchase behavior during which the consumer evaluates the purchase
and the satisfaction it is or is not delivering. Let us now describe briefly
the five steps in the purchase decision Process.
1) Perceived want or desire
Buying process begins when a person begins to feel that a certain
need or desire has assign and it has to be satisfied, Needs may be ignited
by internal stimulus or some external stimulus called a sign or cue. The
intensity of want will indicate the speed with which a person will move
to fulfill the unsatisfied want.
2) Information search
The person will have to search for relevant information about the
brand, location and the manner of obtaining the product. Consumer can
tap many sources of information. E.g. family, friends, neighbors, opinion
leaders etc, markets also provide relevant information through advert
Dr. Ambedkar BBM College 76
sign, dealers, and sales promotion. We have also mass media like
newspaper. Radio, Television etc.
3) Evaluation of alternatives
Available information can be employed to evaluate the
alternatives (Product or brands). This is the critical stage in the process
of buying, particularly for costly goods. There are several important
elements in the process of evaluation.
A product is viewed as a bundle of attributes. These attributes or
features are used for evaluating alternative brands.
4) Purchase Decision
While the consumer is evaluating the alternatives, He with
develop, some likes and dislikes about the alternative brands. This
attitude toward brands influences his insertion to buy, other factors
influence the intention to purchase are; social factors such as attitude of
reference group members on whom he relies for final selection.
Situational factors like availability, dealer’s terms and conditions, falling
prices due to recession, loss of job or employment etc.
5) Post purchase behavior
Feedback information is important as far as the seller is
concerned. A brand preference naturally repeats sales to a marketer. A
Dr. Ambedkar BBM College 77
satisfied buyer is a silent advertisement. Is the purchased brand fails to
give the expected satisfaction to the buyer, it affects the sales negatively.
A satisfying experience of a buyer tends to strengthen the brand
preference.
Factors influencing in buying decision of two wheelers
1) Mileage:
Majority of the respondents have considered mileage as a very
significant factor in influencing the selection of two wheelers. The
consumer who is assured of quality of products, then he looks for
minimum operational expenses. Even increasing price of petroleum
products has made the consumer to prefer the vehicles with extra
mileage.
2) Price:
The initial cost of the vehicle is another important influencing
factor in buying decision. This is especially important in a developing
country like India where many people struggle to take both ends meet
together.
Dr. Ambedkar BBM College 78
Even discount offers, cash down payments, bearing the cost of
registration, insurance, etc, by the dealers have also influenced the
prospective buyers to take buying decisions of two wheelers
3) Appearance:
It is also one of the important which influences in selection of two
wheelers. Every motorcycle has its own appearance. A motorcycle
should be so designed that the consumers should feel pride of owning it.
The younger generation is influenced by this factor.
4) Technology:
Technology plays a vitals role in selection of two wheelers.
Because it brings sophistication into life. It gives more and more comfort
features. So that easy to start, easy to ride, trouble free performance is
achieved.
5) Durability:
When the customer are paying for the product. As the two-
wheeler is a long-term investment. Durability of the bike is an important
factor which influences in buying decision
6) Resale value:
A few respondents have considered resale value of the bike is an
important factor which influences in purchasing. It is so because few
Dr. Ambedkar BBM College 79
owners have the hobby of charging their vehicles often. The
government service and other employees have stressed more for this
factor and business group have not.
7. Colors:
Now a day’s customer desired to have their bike with different
colors. But they have expressed that they do not have variety of colors
choice. It is also an important factor in buying decision because the
customers are switch over to other motorcycles when they’re desired
colors of bike is not.
8. Less Repair:-
The two-wheeler is a vehicle, which is continuously used. Each
and every buyer expects trouble free performance. So, it is also one of
the important influencing factors while purchasing a motorcycle.
9. Quality:
Now a day’s buyers are becoming quality conscious. The two-
wheeler is an assembly of various parts.
The quality of each and every part is essential in maintaining the
overall quality of the two-wheeler. Some of the respondents have opines
that quality of the motor cycle is also one of the significant factors which
influences in buying decision
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10. After sales service:
After sales service rendered by the dealers is also one of the
influences factor while purchasing a motorcycle. People want to
purchase motorcycle at a showroom where after sales service is very
good and quick.
11. Safety driving:
Road grip and other technology of safe riding is a very important
factor influencing in selection of two wheelers. The customer who is
assured of quality of product, then we looks for convenience of riding
even increasing accidents of two wheelers has resulted consumer to
prefer motor cycles which are safe to ride.
12) Credit quality:
When ever the dealers offer credit facility. Then the customers are
gains to purchase motorcycles. Lower as well as middle class people
have stressed this factor as important while purchasing a motorcycle.
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Chapter – 7
SUGGESTIONS AND CONCLUSION
Dr. Ambedkar BBM College 82
Suggestions and Conclusion
After analyzing the responses received from the Hero Honda
Motor Cycle users of different brands with care and thoroughness. The
fallowing conclusions have been drawn. Implementation of it may lead
to greater satisfaction of the needs and wants of consumers as well as a
larger market share and more profitable result manufacturers.
Some findings have also been made for Hero Honda Passion like
Hero Honda Passion, Hero Honda CD SS, Hero Honda Sleek, Hero
Honda Passion, Hero Honda SPLENDOR, Hero Honda STR/ STD, Hero
Honda STR, DLX: Hero Honda CBZ DISC, CBZ GOLD, DAWN:
AMBITION (DRUM), AMBITION (DISC), AMBITION (DISC WITH
SELF), AMB 135, KARIZMA, Passion. Hero Honda Street Joy etc.
After studying the consumer behaviour of these motorcycles as well as
the users of other motorcycles.
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FINDINGS: (Findings of motor cycles)
Summaries of the findings drawn are presented below.
Brand Popularity
Hero Honda Passion and Hero Honda Splendor motorcycles are
the most popular motor bikes and respondents are aware of its. The other
vehicles of the same company like, Hero Honda Sleek is awareness
when to Hero Honda Passion are having grater awareness. Nowadays
Passion is number on 1 in market and its competitor TVS Victor and
Boxer have grater demand in market the other companies also realizing a
competitive products in the market.
But Hero Honda Passion is the most popular motorbike specially
the younger generation.
Factors influencing brand choice
Most of the respondents are influenced by the popularity of the
motorbikes, advertisements other factors. Among the popular
motorbikes. Hero Honda is the only bike, which has more number of
Dr. Ambedkar BBM College 84
users who were influenced by advertisements when compared to the
other va1iable popularity.
Influence of information on motorcycle
Company image advertisements and f1iends and relatives are the
chief methods of receiving information regarding two wheelers. It can be
concluded that there is a close relationship between these three major -
sources of information, Advertisement and friends and relatives could
have led them to try a different motor cycles.
Past is users of the reasons for changes
The chief reason for discontinuing being availability of better
alternative. Price is high when compare to other alternative,
interpersonal influence and decline in quality of spare parts.
Influence of advertisement
Audio-visual media has the greatest influence on the consumer's
awareness and purchase decision of 100 CC motorbikes. It is followed
by the printed media has the least impact.
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The findings and conclusions drawn after analyzing the data
collected with reference to Hero Honda Passion are very popular when
compare to other 100 CC bikes, Because Hero Honda Passion have own
company image.
The chief product features, which influence brand choice in the
case of Hero Honda motorbikes, are quality durability, mileage,
technology and price.
The main factors, which influence the bran preference, are
company image among customer. Hero Honda motor limited is best
which is greater popularity of its vehicles.
Suggestions
From the findings and conclusions reached. After the careful study
of the data collected from the survey of consumers of Hero Honda
Passion the following suggestions are put forwarded.
Regarding Hero Honda Passion
Majorities of consumers are not satisfied with the price. Thus
research should be undertaken to reduce the price of the product. Then
this would lead to greater popularity of motorcycles and in case reduce
Dr. Ambedkar BBM College 86
the price most of The customers like lower level people also willing to
buy it due to its comfort. And it satisfied in all ways to all level of user's
providing space for carrying the luggage, some respondents are want is
providing the space for carrying the luggage.
Safety driving cost are the other factors in the order preference
thus it can been seen that safety driving that is road grip of the vehicle
while riding is considered as very important as compared to it's cost.
The study has revealed that consumer's quality of performance
and mileage as the most important factors influencing the selection of a
two-wheeler.
Company image majority of the consider the company image
while purchasing the bike is an important as fuel economy of the vehicle.
Many of the respondents have indicated that resale value of the
vehicle is important
Spare parts costs are very high compare to other vehicles spare
parts, The researchers should be under taken to reduce the cost of spare
parts the ultimately repair cost is low then this would lead to greater
purchasing activity of Hero Honda Passion.
Dr. Ambedkar BBM College 87
Majority of the respondents suggested for the improvement of fuel
efficiency of the vehicle, quality reduction in price and better after sales
service.
Some of the respondents suggested for the improvement of shock
absorb bush of the vehicle. Because of shock absorb bush quality is not
good.
Some of the respondents suggested for the tank improvement of
petrol tank durability.
The recent trends should be considered while introducing new
motorcycle in to the market.
The above given suggestion, to some extent provide wealth of
information which it made use of could enable the manufacturers of two
wheelers to formulate a sound marketing strategy to increase this sales to
compete with other two wheeler companies and also to increase the
publicity and to get more profitable results.
Dr. Ambedkar BBM College 88
Conclusion
The Hero Honda motorbikes are very popular in case of above 25-45
years age group rather than bellow and above this age group.
The major buyers of Hero Honda Passion are from upper middle
class.
The Hero Honda motorbikes are very popular in case of business
class rather than the government service people.
Existing users influence majorities of the buyers.
Most of the buyers are influenced by the advertisement and company
image.
Majority of buyers give importance to mileage because of the higher
fuel cost.
Majority of the users are satisfied with these vehicles.
Few users are not satisfied with the after sales service rendered by
authorized dealers.
Few or most of the users are not satisfied by safety driving
Dr. Ambedkar BBM College 89
In Hero Honda Passion advertisement the catch world “The new
economy king” and has acquire the more number of buyers.
Annexure
Questionnaire
Bibliography
Dr. Ambedkar BBM College 90
Questionnaire
Dear Respondents,
I am a student of final year BBM studying in Dr. Ambedkar B.B.M
College, Shimoga. As a part of my study, I have undertaken a project report on
“Marketing of Hero Honda motorcycle with special reference to Hero
Honda Passion Plus” - a case study of “Mythri Motors”, Shimoga.
I would be grateful if you could spare a few moments to fill this
questionnaire and give me some of your valuable suggestions, ‘the
information that is given by you will be used only for academic purpose.
Thanking you,
Yours faithfully
Sandeep .S
1. Name:
2. Address: ___________________
___________________
3. Age group
a. Below 25years [ ] c. 30 to 35years [ ]
b. 25 to 30 years [ ] d. 35years and above [ ]
4. Educational qualification.
a. Up to SSLC [ ] c. Graduation [ ]
b. P.U.C [ ] d. Post Graduation [ ]
e. Any other (specify)---------------
5 Occupation
a. Govt employee [ ] c. Agriculture [ ]
b. Private employee [ ] d. Business [ ]
e. Any other (specify) ___________________
6. Monthly income.
a. Below Rs.5000 [ ] c. Rs.10000 to Rs. 15000 [ ]
Dr. Ambedkar BBM College 91
b. Rs.5000 to 10000 [ ] d. Rs.15000 and above [ ]
7. Do you own a bike?
Yes [ ] No [ ]
8. If yes, name the brand.
a. Hero Honda [ ] c. TVS Suzuki [ ]
b. Bajaj [ ] d. Royal Enfield [ ]
e. Any other (specify) [ ]
9. Year of purchase_____________
10. Do you ride bike?
a. Regularly [ ] b. Occasionally [ ]
11. You need two-wheeler because of
a. Necessary [ ] c. Prestige [ ]
b. Style [ ] d. Any other specify [ ]
12. How do you come to know about the vehicle?
a. Advertisement [ ] d. Company image [ ]
b. Friends and relatives [ ] e. Publicity [ ]
c. Observation [ ] f. any other-------------
13. If you have come to know through advertisement please name of the
media.
a. News paper [ ] c. ratio [ ]
b. Magazines [ ] d. Television [ ]
14. Are you satisfied with the advertisement of your motorcycle.
Yes [ ] No [ ]
15. Which factors do you consider while purchasing the motorcycle?
(Please rank them in order of your preference)
1. Mileage [ ] 8. Less repair [ ]
2. Price [ ] 9. Credit facility [ ]
3. Appearance [ ] 10. Power /pickup [ ]
Dr. Ambedkar BBM College 92
4. Technology [ ] 12. Easy to ride [ ]
6. Colors [ ] 13.After sales service [ ]
7. Quantity [ ] 14. Feel proud to own if [ ]
16. What facility do you expect from your dealer?
a. After sales service [ ] d. Installment checking [ ]
b. Periodic checking [ ] e. Guarantee [ ]
c. Any other (please mention) ---------------
17. Are you satisfied with your dealer’s service?
Yes [ ] No [ ]
If no, why? ---------------
18. What is your opinion about the Hero Honda motorcycle.
a. High [ ]
b. Reasonable [ ]
c. Low [ ]
19. What is your opinion about Passion performance? Respect the following?
Excellent Good Fair BadMileagePriceMaintenanceDurabilityDesign and outlookAfter sales serviceConvenience and safetyPerformance
20. Your suggestions:
Thank you for your kind co-operation.Place:Date:
Signature
Dr. Ambedkar BBM College 93
BIBLIOGRAPHY
Textbooks Referred
Marketing Management. -Philip kotler
Principles of Marketing. -Philip Kotler
Consumer Behavior. -Sjua.R.Nair
Newspaper Referred
Economics Times
The Times of India
Web Site Referred
www.herohonda.com
www.autoindia.com
www.google.com.
Dr. Ambedkar BBM College 94