Hec mba 27 11 2012 duster case (a)
description
Transcript of Hec mba 27 11 2012 duster case (a)
Dacia Duster: A (very) Profitable Story
Francis Ramiandrasoa (HEC MBA 03)
HEC Campus – 27 Nov 2012
@framiand
TOOLSTEAMVISION
HOW WOULD YOU MEASURE THE SUCCESS OF A PROJECT?
Association of Scottish Motoring
Writers
2011 Car of the Year – (Croatia)
2011 Winner of “Autobest 2011” (Germany)
2011 Duster "Wertmeister 2011"(Germany)
Sales over the last 12 months = 117k = +1600%
HOW DID WE ACHIEVE SUCH A SUCCESS?
2
1
3
4
Sedan
Wagon
Van
Pick-Up
Hatchback
Hatchback SUV
4WD SUV
SOURCE: McKinsey
SO… WHAT’S NEXT?
WHAT IS A GREAT CAREER?
Insert your picture
Insert your name
I like what I’m doing
I’m (pretty) good at it
People are (very) willing to pay for it
I shine!
+
+
=
@framiand
TOOLSTEAMVISION
1. Look ahead
2. Contribute
3. Keep learning
Automotive Group
@framiand
Thank You!