8/14/2019 Healthcare_Pratyush Sinha Ahwan_IIM Lucknow

1/10

Ashwamedh- Ignite

B-Plan forMedical facility for rural people

Pratyush Sinha

IIM Lucknow

8/14/2019 Healthcare_Pratyush Sinha Ahwan_IIM Lucknow

2/10

To set up medical facilities for 70% of the

population, which lives by the countryside

And to make them:

Affordable

Accessible

Profitable

8/14/2019 Healthcare_Pratyush Sinha Ahwan_IIM Lucknow

3/10

5-6 villages house approximately 7000 people

A family cant spend more than 6000 rupees onone operation

The regular medical needs are Relief from common cold, back pain, arthritis

Surgery because of Hernia

Abnormal hydrocele growth

Gall bladder infection

Ligation needs

Abnormal gland growths

8/14/2019 Healthcare_Pratyush Sinha Ahwan_IIM Lucknow

4/10

Government hospitals

Mobile doctors

What do they offer?

Cheap treatmentWhat they dont offer? Safety

Hygiene

Timely availability of doctors

Quality drugs

Professional attitude

The need gap,

where we can fill in

8/14/2019 Healthcare_Pratyush Sinha Ahwan_IIM Lucknow

5/10

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Currently in rural areas, there is one doctor for

18000-20000 people

We offer one doctor for 3000 people

We offer one hospital for 10 villages, with 3

consultants and 2 surgeons

Key success factors - Location

8/14/2019 Healthcare_Pratyush Sinha Ahwan_IIM Lucknow

7/10

We offer pathological investigations at 60% to70% of the actual cost

We offer medicines at one-fourth of the actual

cost, by eliminating middle-man and buyingdirectly from the company

We will only sell drugs on the prescription issuedby the resident doctor, to prevent black marketing

We offer hospital facilities at one-third of theactual cost

Key success factors

Pathology,

medicine and hospital charges

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8/10

A comparison:

Cost of a hydrocele operation

We offer a normal surgery at half the actual

price

Normal setup Our setup

Doctors charges Rs. 2500-3000 Rs. 1500

Pathology charges Rs. 300 Rs. 200

Medicine cost Rs. 800 Rs. 200

Hospital charges Rs. 300 Rs. 100

Total Rs. 4100-4600 Rs. 2000

8/14/2019 Healthcare_Pratyush Sinha Ahwan_IIM Lucknow

9/10

For a hospital that will cater to 10 villages

There will be 30 cases of consultancy daily

Well charge them Rs. 50 per consultancy

There will be 2-3 cases of basic/ intermediate surgerydaily

Well charge them Rs. 2000 to Rs. 8000 depending onthe surgery

From one such hospital We expect a top line of Rs. 14000 per day

We expect a bottom line of 10%, i.e. Rs. 1400 per day

Market potential

8/14/2019 Healthcare_Pratyush Sinha Ahwan_IIM Lucknow

10/10

We intend to hire qualified doctors who could diagnosepatients correctly to help them recover quickly andhence spend less money

We intend to prescribe only the must pathological

tests to save money for the patients

We intend to prescribe the most effective medicine atone-fourth the cost to help patients recover quickly

We intend to make money by treating 3 times morepatients than a comparable facility treats by earning 10% profit as opposed to its profit of 50-60%

Modus operandi

Thank You.