0000bhartendu Sinha

8/13/2019 0000bhartendu Sinha

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SEETHEFUTURE.CREATE YOUR OWN. Delivering Multi-

format Video toDigital Networked

Homes

Bhartendu Sinha

Partner Business Dev& Marketing

Texas Instruments


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Agenda

IP TV Overview Video to the Home

The Challenges and Solutions of Digital

Networked Home Video in the Home

TIs Solutions

Conclusion

Any Content, Any Format, Any Time, Any Place


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Broadband PipeBroadband PipeBroadband PipeBroadband Pipe Changing the way we liveChanging the way we liveChanging the way we liveChanging the way we live

Consumer Video/ElectronicsConsumer Video/ElectronicsConsumer Video/ElectronicsConsumer Video/Electronics Getting cost effectiveGetting cost effectiveGetting cost effectiveGetting cost effective

Home NetworkingHome NetworkingHome NetworkingHome Networking Becoming pervasiveBecoming pervasiveBecoming pervasiveBecoming pervasive Video CompressionVideo CompressionVideo CompressionVideo Compression and Multi-Format

H.264/VC1 provide 2x improvement

Further reach with the same infrastructure

Richer media experience with the new infrastructure (fiber, VDSL2,.) Quad Play Differentiated and Competitive Services

Driving Factors for IP Video Deliveryinto your home

Disruptive Innovation Delivery of Video contentDelivery of Video contentDelivery of Video contentDelivery of Video content

Ability to deliver video content any time, any

place, in any format and at a lower price to the

end consumer


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IP-TV Access Network

Key Care Abouts

Video Headend Interoperability

Multi-format and format interoperability Future Proof Field Upgradeability

Customer Reach/Bandwidth Security, DRM/Content protection

QoS


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Consumer Gen. Content Digital cameras

PC cameras

Network cameras Camera phones

Traditional sources:

Movies TV shows

CCTV surveillance

Multi-format and Format InteroperabilityAny Content Many Opportunities

Embedded opportunities:

Digital distribution - VOD

IP based broadcast TV Quad play Data, Voice,

Video & Mobility for Telcos

Networked Gaming

Content aware Advertising Digital Home Content

delivery

Networked PVR

Digital Home Entertainment

E-Commerce

Networked

Video

Digital video is emerging in diverse embedded systems

Broadband

Pipe


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6Assumption: Data (up/down) = 5Mb/s; 2 ch Voice 2-way = 256Kb/s; MPEG2 HD = 19.4Mb/s,SD=5Mb/s; H.264 HD/VC-1 HD= 10Mb/s (1080i), SD=2Mb/s; Packet Overhead:video 15% ; voice 50%

UDSL

Data/Voice

MPEG2- 1* HD + 2* SD (40 Mb/s) UDSL : 2.5kft VDSL : 2.2kft ADSL2+ : NA ADSL2: NA

H.264/VC-1 1*HD+2*SD (22Mb/s) UDSL : 4.4kft VDSL : 3.8kft ADSL2+: NA ADSL2: NA

1* HD + 2* SDwith

MPEG2 CODEC

1* HD+2*SDwith

Advanced CODEC

xDSL Range Vs. CodecAdvanced Codec Extends Customer Reach


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Digital Broadcast

Analog Broadcast

Internet

PSTN

GW

IP-TV Quad Play Delivery Network

TransportHeadend Access HomeMedia Source

DSL Triple-PlayIPTV STB

RouterRouter

Router

ADSL2+,

UDSL

DSLAM/RT

Splitter

Home Network QoSAccess QoSTransport QoSContent QoS

CentralDigital

Headend

VOD Server,Network PVR

Digital Turn Around/Transcoding

Video Encode

End to End Security/DRM


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Agenda




TIs Solutions

Conclusion



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Everything Plays TogetherThe Multimedia Home NetworkEverything Plays TogetherThe Multimedia Home Network

DSLCable orWireless

Any content,

Any Format,

Any Time, Any

Place

Media accessible from

any devices in the Home

Video to the home

Video in the home


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A/V Streaming: A Complex ProblemReality:Reality: Many Content, Many Formats, Many Devices and Many Places in the Home

VDMA

DVD/MPEG4

Game Console

Broadcast

Internet

STB

PC in the Den

Media Center/Server 802.1xx/Enet Bridge Client

DSL, CM

Access

DVD/PVR

In the Living Room

BB STB/PVR

In the Living Room

Mobile/Handheld

NB PC

Display

Analog TV

Pre-packaged/Personal Media

Source

Flat panel DTV

DTV

DLP Projector

Cable, Satellite,

Terrestrial

DVD, CD,


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Digital Home Critical Factors

DRMQoS

Security EOU

Interoperability

Any Content, Any Format, Any Time, Any PlaceAny Content, Any Format, Any Time, Any Place


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The DLNA VisionDigital Living Network Alliance

Consumers want theirdevices to work together

and share content

Consumers want theirdevices to work together

and share content

Consumers want theirConsumers want theirConsumers want theirConsumers want theirConsumers want theirConsumers want theirConsumers want theirConsumers want theirdevices to work togetherdevices to work togetherdevices to work togetherdevices to work togetherdevices to work togetherdevices to work togetherdevices to work togetherdevices to work together

and share contentand share contentand share contentand share contentand share contentand share contentand share contentand share content

MEDIAPre-Recorded Content

Personal Media

MOBILE MULTIMEDIAEntertainment,

Personal Pictures and Video,Services

BROADCASTServices,

Entertainment

BROADBANDEntertainment,

E-Business, Services


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DLNA V1.0 InteroperabilityFramework

Content SharingFramework

Networking &Connectivity

(IPv4, Ethernet, 802.11)

How devices physically connect togetherand communicate

Device Discovery &Control

(UPnP Device Arch)

How devices discover and control each other

Media Management(UPnP AV)

How media content is identified, managed,and distributed

Media Transport(HTTP)

How media content is transferred

Media Formats(Images, Audio, AV)

How media content is encoded and identified

for interoperability

Complete set of components to deliver userexperience for sharing content


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DLNA Status

DLNA Guidelines v1.0 v1.0 Guidelines, Errata document and Optional Media

Formats Addendum published in 2004

DLNA v1.0 Certification Program now

DLNA Guidelines v1.5 Scheduled for release at Q1-06

Based on same v1.0 framework for new device classes,capabilities, and technologies

Link layer content protection

DLNA v2.0 guidelines definition kicked off Examples: Advanced content protection, ease of use,

security, advanced QoS, etc


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Agenda




TIs Solutions

Conclusion



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High

Performanc

e

Robust

FullyProgrammable

Differentiated Products& Features

Innovative

Cost

Effective

Texas InstrumentsStreaming Media

IP-STB and DMA Solution

FutureProof

FieldUpgra

deable

Uncompromised

Headend & IP-STBInteroperability

Scalability

Timeto

Market

FormatInteroperability


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Evolving Video Market DemandsFlexibility, Fast TTM, Low System Costand Excellent Video Quality

Increased system integration

Programmable Architecture Future Proof Scalability

Roadmap to lower BOM

Flexibilityat lower system cost

Top box manufactures working with TI platform Reference designs and 3P Development

Interoperability with several key Head End providers

Fast time to Market

WMV9 Divx 3/4/5H.264 MPEG1/MPEG2

FormatInteroperability

TI DSP Support encoding on MPEG2, MPEG4, VC1, H.264MP

DM642 decodesDM642 decodesfull featured H.264 MP@ML, 30fps single chipfull featured H.264 MP@ML, 30fps single chip

Support High Definition(720P) on MPEG2, MPEG4 and WM9decoding


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Fast Time to Market I CompleteReference Design from 3Ps

Performance

VC1 H.264 MPEG2

Applications

Entry Level

Mid Range

VideoDMA

Media 2 Go

STB-Architecture

IP STB

600MHz DSP

100MHz C54x DSP/160MHz ARM926EJ

Full Featured Broadcast/IP STBDA180DA180DM64x

Reference Designs

+ GPP

3* MPEG2/4 MP@ML D1 30fpsor

1* MPEG2/4 MP@HL 720p 30fps

or2* VC1 AP@ML D1 30fps (720MHz)or

1*VC1 AP@HL 720p 30fps (720MHz)or

1* H.264 MP/L3 D1 30fps

1* MPEG2/4 MP@ML D1 30fpsor

1* VC1 MP@ML D1 30fpsor

1* H.264 BP D1 30fps

3* MPEG2 /4MP@ML D1 30fpsor

1* MPEG2/4 MP@HL 720p 30fpsor

1* VC1 AP@ML D1 30fpsor

1*VC1 AP@HL 720p 30fps (720MHz)or

1* H.264 MP/L3 D1 30fps

IP STB

IP STB

FTA BC/IP STB

Features

DM64x

DM342


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Fast Time to Market II TI MediaProcessor and Video HeadendInteroperability

VC-1D1/30fpsAP@ML

H.264D1/30fpsMP@L3

WMV9D1/30fps

DM642

600 MHz

DM642600 MHz

DM642600 MHz

TANDBERG

MODULUSVIDEO

HARMONIC

TUT systems

TANDBERG

SKYSTREAM

TANDBERG

Fast Time to Market II TI MediaProcessor and Video Headend

Interoperability


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DSP Programmability- Future Proofing Your Design- Lower Cost of Ownership

Flexibility at Lower System Cost - I

Application Software Upgrade

New Codec Download,

Codec Robustness Improv.

New Firmware Upgrade

+

Fl ibilit t L S t C t II


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IP Set-top BoxDigital Media Center

Surveillance SystemsDigital Video RecordersMultiplexers

Flexibility at Lower System Cost - IIScalability for Product Differentiation and Reduced

Development Cost

Video Compression H.261,H.263,H.264 codecs Speech Compression G.722, G.722.1, G.728

IP Communications Protocols H.323, SIP Networking Stack TCP/IP, UDP

Video Compression MPEG-2, MPEG-4, H.264,WMV, Real Networks,On2 VP6 decoders

Audio Compression AAC, AC3, WMA decoders Networking Stack TCP/IP, UDP, RTP, RTSP Middleware Browser, OSD, DRM/CA

Video Compression H.261,H.263,H.264MPEG-4, JPEG codecs

Speech Compression G.722, G.722.1, G.728 Networking Stack TCP/IP, UDP, RTP, RTSP

Video Compression MPEG-2, MPEG-4, H.264,WMV, Real Networks,On2 VP5 codecs

Audio Compression AAC, AC3, MP3, WMA codecs Networking Stack TCP/IP, UDP, RTP, RTSP, HTTP Middleware OSD, uPNP, DLNA, IGRS, DRM

IP Video PhoneIP Video Conferencing

Digital Media Adapters -PMP

F t I t bilit


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Format InteroperabilityThe New IP-STB landscapeFrom single Fixed function to multi-services and standards

VC-1/WMV9 H.264

MPEG2

DivX

MP3 AAC+

WMA9

H.263JPEG

VoIP

Games

Streaming files from PC:Digital Media adapter

PVR

SMS/MMS

Interactive TV

Web Surfing

Video on demand

TV channels

Video phones

E-Mails

Transcoding


Multi-format and Format Transcoding


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Agenda




TIs Solutions

Conclusion


C l i


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ConclusionAny Content, Any Format, Any Time, Any Place

Video to the Home Broadband and advanced codecs provide disruptive innovation Interoperability between IP STB and video headend facilitated by

programmable DSP technology

Video Inside the Home

Interoperability between devices require standards such as DLNA Format transcoding ensures interoperability and portability Programmable DSP solutions for future standards compatibility

TI programmable DSP-based media platforms provide optimumsolutions for video into and throughout the home Cost effective reference designs from TI partners provide ease of use TI technology enables fast time to market


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Get to market faster

with TI Digital Mediaproducts, support and

partners.

Bhartendu Sinha

Partner Business

Dev & Marketing

Texas Instruments

SEETHEFUTURE.CREATE YOUR OWN.

0000bhartendu Sinha

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