Healthcare Toursim

8/14/2019 Healthcare Toursim

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HEALTHCARETOURSIM/MEDICAL

TOURSIMPRESENTED TO,

PROF. LALIT SHARMAPRESENTED BY,

Brajesh kumarG.S.B.A, GREATER NOIDA


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What it is all about Medical Tourism is traveling abroad for

healthcare services. Medical Tourism is not emergency or critical

care travels: While out of country Expatriate care

Reasons medical tourists go abroad: Real or perceived lack of services at home Treatment protocols, equipment, or

services Prolonged waiting periods Lower costs of care Personal reasons

AffordableAccessibleAvailableAcceptableAdditional MedicalTourism

Magazine, #6, August2008


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Medical Tourism DefinitionsMedical travel The travel portion of the trip. When an

individual travels across the border andoutside ones customary environment to seekhealthcare services.

Medicaltourist

Upon arrival, such individual is called amedical tourist.

Medicaltourism

Activities which include utilization of healthcare services by the medical tourist,directly or indirectly, e.g. hospitality, culturalexposure, sightseeing

Medicaltourismoperator (MTO)

Facilitator and coordinator of medical traveland tourism services on behalf of the medicaltourist


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Healthcare Business

Facts & Figures

Medical tourism could account for 3-5% of the totalhealthcare delivery market.

India is rated amongst the worlds must see top tendestination by Conde Naste (international magazine)

A study by CII Mckinsey estimates that country could

earn 5000-10,000 crore by 2012 Health procedures across world show 200-800% cost

difference


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MedicalMedical

Leisur

Well

Sick

Medical TreatmentMedical Treatment

Spa treatment

Wellness retreats

Check ups


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Concept of Medical Value Tourism

Is it a new concept ? - NoDates back > thousands of years.Greek pilgrims travelled in Saronic Gulf called Epidauria, sanctuary of the healinggod Asclepius

Yes. Marketing of Medical Value Tourismisrelatively new concept.


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Quality

Large pool of doctors, nurses & paramedics

Strength: - Over 650,000 doctors;

- Highly skilled experts, and- Possess English speaking skills

Comfort Level

NRI doctors recognized as amongst best in adopted countries(First World)

Usage of EnglishIndian Nurses increasingly getting international exposure

First World Treatment at Third World Costs

Contd..

Advantage India(Core Competencies )


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Alternative Medicine Proposition :

Ancient Ayurvedic stream of medicines

Rejuvenation alternatives: Keralas healthretreats

Naturopathy and Yoga

Advantage India(Core Competencies )

First World Treatment at Third World Costs


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Changing Consumer Patterns

Increased visibility & ease of access to leading hospitals,doctors and surgeons who post their skills & specialties,

pricing etc on websites has made available a wide choice of

treatment to the overseas patients

Media is showcasing Indias ability to treat overseas patientsin a comparable environment


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Economics of tourism Tourism third largest net earner of foreign

exchangeIndias share in International Tourist arrival 2002 - 0.34 percent

2005 - 0.49 percent total 3.92 millionThe World Travel Tourism Council - India

as one of the foremost growth centre in theworld in coming yrs. Travel & Tourism sector creates more jobsper million rupees of investment plan, thanany other sector of the economy.


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The size of Indian Medical Tourism sector estimated in2002 to be min 1,00000 to 1,50,000 foreign patients per

year (Medical Tourists) . The annual growth rate of Medical Tourism in India

2000 15% per year

2007 30% per year

Kerala - > 8000 patients annually.Cardiac, Ortho & Ayurveda treatment

- KIMS (2007) 40,000 medical tourism patients

Hospital A in Bangalore - reported 900 medical touristsper year.


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Confederation of Indian Industry (C II) sponsoredMc Kinsey & Co. study.Healthcare in India : The

Road Ahead report:-

1.3 million medical tourists visit Asia / year

Nos. of US patients seeking cheaper careabroad - grew to 7,10,000 / year

Over 1, 50000 medical tourists travelled to Indiain 2002 bringing in earnings of $ 300 million.2006-07 > 3,00000


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Micro Economics - Comparative Cost AnalysisMetal Free Dental Bridge

India US

$ 500 $ 5500 Bone Marrow Transplant India US UK

$ 30,000 $ 250,000- $40,000 $ 150,000

Cosmetic Surgery India Thailand US Singapore$ 2000 $ 35,00 $ 10,000 -

Spinal Fusion $ 5500 $ 7000 $ 62,000 $ 9000


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India has number of World Heritage Monuments &India has number of World Heritage Monuments &Archeological sites attracting tourists /medicalArcheological sites attracting tourists /medicaltourists Requirement strategic marketing fortourists Requirement strategic marketing for

MedicalMedical Tourism Tourism

World heritage sites- Taj Mahal, Ajanta & Ellora,World heritage sites- Taj Mahal, Ajanta & Ellora,

Khajuraho, Bhimbetica rockKhajuraho, Bhimbetica rockpaintingspaintingsBuddhist sites Shravasti, KushinagarBuddhist sites Shravasti, Kushinagar

Ancient & religious places Varanasi, Udaipur,Ancient & religious places Varanasi, Udaipur,

Cultural /Festival tourism Ladakh festival,Cultural /Festival tourism Ladakh festival,KhajurahoKhajuraho festivalfestival


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http://www.willnichols.me.uk/2006/pics/india/ranakpur3.jpghttp://www.petersharpe.com/Other/tajmahal.jpg


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Apollo Hospital Hyderabad Max Hospital Delhi Fortis Hospital, Delhi

Jaslok Hospital, MumbaiBreach Candy Hospital Wokhardt Hospital

Bangalore

Growth of International StandardHospitals
http://www.medvarsity.com/vmu1.2/dmr/dmrdata/courses/hm/images/hyderabad.jpghttp://images.google.co.in/imgres?imgurl=http://bp0.blogger.com/__1SltgWWSAw/RdoEPP10I8I/AAAAAAAAAEc/n5I9yf0l74s/s320/Picture%2B182.jpg&imgrefurl=http://capcarl.blogspot.com/2007/02/wockhardt-hospital-bangalore.html&h=240&w=320&sz=16&hl=en&start=2&um=1&tbnid=XBQDPBuO_Ou5TM:&tbnh=89&tbnw=118&prev=/images%3Fq%3DWockhardt%2BHospital%26um%3D1%26hl%3Den%26sa%3DXhttp://images.google.co.in/imgres?imgurl=http://www.in.emb-japan.go.jp/Japanese/Medical/breachcandy.jpg&imgrefurl=http://www.in.emb-japan.go.jp/Japanese/Medical/mumbaihospital.html&h=596&w=794&sz=61&hl=en&start=7&um=1&tbnid=7Dl6odGKZuwg_M:&tbnh=107&tbnw=143&prev=/images%3Fq%3DBreach%2BCandy%2BHospital%26um%3D1%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://sri.co.in/universalmedicalalliance/hospital_files/abt_img1.jpg&imgrefurl=http://sri.co.in/universalmedicalalliance/hospital.asp&h=210&w=164&sz=23&hl=en&start=4&um=1&tbnid=Z7jdoMuuCXd5wM:&tbnh=106&tbnw=83&prev=/images%3Fq%3DJaslok%2BHospital%2BMumbai%26um%3D1%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://www.tsiplc.com/Images/fortis.jpg&imgrefurl=http://www.tsiplc.com/benefit.html&h=300&w=225&sz=12&hl=en&start=8&um=1&tbnid=YiIy6VQfMxQ2wM:&tbnh=116&tbnw=87&prev=/images%3Fq%3DFortis%2BHospital%2BDelhi%26um%3D1%26hl%3Den%26sa%3DGhttp://www.meditourinternational.com/images/hospital_mssh.jpghttp://www.medvarsity.com/vmu1.2/dmr/dmrdata/courses/hm/images/hyderabad.jpg


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Industry Issues

Doctors

Hygiene awareness in medical attendantsUnhygienic Food handling

Heterogeneous Pricing of servicesService

Standardized education in Medical InstitutionsStrong regulatory mechanism to curb quacksNo communication and inter-personal skills teaching

Nurses &Paramedical

Deficient Language skills

Lack of StandardizationAttrition


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PATH FORWARD(Potential + Improvements)

Doctors & Paramedics

Expertise Recognized

Cost Advantage

Language Skills

Vibrant Industries

IT Strength

Management Skills

Pharmaceutical Industry

Tourism Potential

Service Industry Mindset

POTENTIALUniform Medical Education StandardsIndustry Accreditation StandardsMandatory Accreditation of all Colleges &HospitalsTarget-oriented Infrastructure Investment

More Medical, Nursing colleges and Hospitals

Regulatory Bodies with Teeth

Government soft loan to Private PlayersTax Holiday & Further Duty Roll BackApex Industry body under Union ListGreater Industry & Govt. InteractionMedical Insurance ReformsSeamless Single-Window Facility to TouristsGovt. sell India as Medical Tourism Destination

FUTURE FOCUS


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Can we have similar Map for Medical Tourism for India ?


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Economic Crisis, Credit Crisis &Recession in USA - Will it affect Medical

Tourism market in India ? NoNo There are almost 50 million Americans with There are almost 50 million Americans with

no health insuranceno health insurance Canada - > 700000 patients waiting forCanada - > 700000 patients waiting for

procedures/surgery for > 6 months- 1yrprocedures/surgery for > 6 months- 1yr It can have a very positive impact onIt can have a very positive impact on

tourism industry in India for hospital & alliedtourism industry in India for hospital & alliedhealthcare industry who positionhealthcare industry who positionthemselves in the right direction .themselves in the right direction .


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Planning Commission Report -

Govt will provide M Visa to Medical Tourists onpriority.Most patients visit from SAARC + US &UK Lowest cost -

o Heart Bypass Surgery - India Thailand Singapore US / UK $ 6000 $ 7894 $ 23,983 $19,700

o Heart Valve Replacement Surgery

$ 8000 $ 10,000 $ 12500 US $ 20000UK & 90,000


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Medical Tourism OperatorsFacilitate

Client assessment Compilation of all pertinent records Recommend/match providers abroad Scheduling treatment Making all travel arrangements Handling payment Follow-up care upon return


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Foreign tourists: criticisms of amajor medical tourism destination

Obstacles % of Respondents

Maltreatments, such as over-charging by taxi drivers, lack of manners and ill-informed tourist guides and tour operators,cheating, etc, in many tourist destinations such as Agra, Delhi,Mumbai and Jaipur

63%

Delays at immigration counters due to lack of space and inadequatecomputerization

90%

Bad condition of roads in tourist destinations 55%

High cost of travel from far away countries, including those inWestern Europe, North America, Japan, and Australia

30%

Dual pricing of airfares for foreign nationals and domesticpassengers (40.5% higher for foreigners)

30%

Entry fees to monuments and heritage sites were higher for foreigners than Indian nationals 30%

Difficulty in obtaining fast connectivity to certain tourist spots or centers

28%

Dissatisfaction with airport facilities like ambience, toilets,cleanliness, cafeteria, baggage and customs clearance, andsecurity

80-90%


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REALIZED POTENTIAL

INDIAEMERGES

AS MAJORMEDICALTOURISM

DESTINATION

SPIN-OFFGDP Growth

Employment in Healthcare Sector

Employment in Tourism Industry

Overall Growth in Commerce

Reversal & Arrest of Brain Drain

Stimulus to Pharmaceuticals Industry

Growth in Insurance Industry

Better medical facilities for larger populationCatalyzes India to the Club of Global Leaders

PATH FORWARD(For Success)


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Reposition Healthydestinations

Sell destinations for whatthey can do to improve health

and wellbeing Offer full range of products

and services Package


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CONCLUSION

Opportunity to create a new travel segment inhealth using spas and medical tourism as anchors

Travel industry should focus on low risk, value

added services and retreats that focus on lifestyleand disease management

Everyone is looking for new businessopportunities

Travel understands how to package, healthcarefacilities dont

Healthcare Toursim

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