HCLT Whitepaper: Responsive Efficient Customer- focused Creating Value Across The Supply Chain

8/10/2019 HCLT Whitepaper: Responsive Efficient Customer- focused Creating Value Across The Supply Chain

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AuthorsRakesh Churiwala

Sameer Nagpal

FEBRUARY 2012


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2012, HCL Technologies. Reproduction Prohibited. This document is protected under Copyright by the Author, all rights reserved.2

Abstract

Target Audience

The consumer services industry is changing fast and becoming a lot morecompetitive. Rapid technology changes combined with a hyperconnected and evolving consumer, means that organizations need to beable to respond to these changes fast, and ensure a more dynamic decisionmaking process.

One of the key strategies organizations will need to adopt to survive andflourish in this environment, is to optimize supply chain planning tomaximize return on investment.

An effective supply chain strategy will be imperative to not only addressmarket challenges but also proactively meet fluctuations within thedemand and supply chain. At HCL, we understand these challenges andthe risks and provide solutions that enable Retail organizations toaccelerate revenues and profits. By leveraging in-depth industryknowledge and insights, HCL provides end-to-end solutions thatoptimize processes across critical business functions such as merchandise

planning, demand planning and replenishment. In addition, oursolutions can be integrated with the core business processes to ensure thatthe business stays in line with the customers need.

Some of the key industry trends in Supply Chain:

Customer-driven responsive supply shain Shelf connected supply chain Shelf analytics Demand synchronization Collaboration on forecasting and store replenishment

These will be looked at in detail later.

This whitepaper focuses on the key industry trends and challenges andhow HCLs service offerings delivered through the Supply Chain Centerof Excellence helps address these changes.

Creating value across Supply Chain


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This paper is targeted at professionals across the consumer services,supply chain, logistics and manufacturing industry such as:

Operations/ retail business managers

Business and/or technology consultants IT professionals

Increasing globalization of the supply chain and shortening productlifecycles means organizations will have to optimize their supply chainplanning to maximize the return on investment. Getting the rightproduct, at the right place, at the right time, and at the right price hasbecome a basic necessity. Apart from these business challenges,organizations today are struggling to keep IT costs under control. Addingto this challenge is the lack of standards in a complex, highly customizedIT environment, which leads to integration difficulties and makes anyadditional development cumbersome and expensive.

The critical risks organizations face today:

Product complexity Shortening of product life cycles Extended supply chain Managing multi-channel operations Process complexity High demand volatility Increasing lead times Lost sales and brand erosion due to stock outs Highly competitive and margin sensitive industry

It is vital to respond to these challenges and proactively meet fluctuationswithin the demand and supply chain.

Organizations can tackle supply chain challenges with the followingstrategies:

Flexibility, scalability and integrated supply chain processes to

manage the consumer-centric global supply Chain. Optimizing decision making processes across the supply chain

by addressing the dynamic nature of demand, sub-optimizedplans, and sub-standard customer service levels.

Optimizing distribution and production planning with anenhanced Sales & Operation Plan (S&OP).

Collaborative visibility into all critical functional areas forcomprehensive optimization of processes

Planning that is integrated and executable with total demandvisibility.

Changing Landscape




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Leverage and extend the value of the current transaction systemand seamless integration of the supply chain solution with theERP or legacy system.

Improve the customer service level, order fill rate, inventory

availability and asset utilization. Decrease safety stock and overstock to optimize inventory and

carrying cost

HCL offers a complete supply chain planning and optimizationspecialized suite with the right capabilities to enable a customer driven

value chain. A customer driven supply chain begins with the rightinsights into the buying behavior. It also provides one view of demand todrive every single plan within an enterprise and across the value chain,ultimately enabling synchronized decisions by all stakeholders frommanufacturing, distribution to store operations.

The objective of collaborative planning at the shelf for both retailers andmanufacturers is to serve the consumer at an optimal cost.

This process calls for the retailer to conduct macro-level floor planning todetermine the amount of shelf space required by supplier. This will helpin quick responses to consumer choices at the shelf and across all buyingchannels. A shelf connected supply chain allows both manufacturers andretailers to maximize revenue, eliminate stock outs while removing anyadditional cost across the supply chain. To do this effectively, theindustry needs a new breed of technology that can be scaled up cost-effectively to handle vast amounts of data across the value chain to driveaccurate decision making. Organizations today are taking on new

Key trends across the supply chain and new

strategies to keep pace:

Customer Driven Responsive Supply Chain

Shelf Connected Supply Chain


Integrated Business Planning

C

ollaboration

Demand

Supply

Logistics

One Synchronized View

Collaboration, Visibility and Monitoring

ERP


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5

processes that connect the virtual shelf to the entire supply chain,enabling them to develop localized assortments, shorten cycle times, setprofitable flow strategies, reduce inventories, trim costs and improveshelf availability.

Retailers frequently come across large gaps in order patterns resultingfrom their decision to change service levels, safety-stock settings, leadtimes, transportation modes and order parameters. Collaborating aroundreplenishment policy and store-level forecasts allows both the supplierand retailer to better manage merchandise flow.

Retailers today are not just leveraging historic data, but are adopting newpractices and solutions to analyze the shelf with an eye on the future.Root cause analysis to identify phantom/ghost inventory, inappropriateordering parameters, inaccurate demand forecasts, insufficient shelf-space allocation and poor in-store execution is conducted to identifywhich items are likely to be out of stock. Leveraging this information,manufacturers can collaborate with retailers to adjust forecasting andreplenishment parameters, and correct inventory inaccuracies.

HCLs JDA Practice is a hub for knowledge sharing and capabilitybuilding in domain areas such as retail, CPG, manufacturing,pharmaceuticals and automobile industries and for specific JDA productsuites around supply chain planning, merchandising, store operations,category management, etc. In the product-based service offerings, HCLs

JDA Practice has been both fast and extensive, and is offering much-needed flexibility, productivity, cost and resource efficiency tocompanies in managing their branching global businesses. The solutionsare focused on implementation, migration, health checks, applicationsupport and maintenance, and integration and development around

supply chain planning and retail solutions.

Collaboration on Forecasting and Store

Replenishment Strategies

Shelf Analytics

HCL Offering


2012, HCL Technologies. Reproduction Prohibited. This document is protected under Copyright by the Author, all rights reserved.


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HCL works with industry specialists and customers through our Centersof Excellence in supply chain. Our involvement in the industry rangesfrom improving supply chain efficiency, streamlining store operations,

managing merchandise, maximizing customer loyalty toconceptualizing, building and managing eCommerce capabilities.

Benefit led Implementation

Application implementation for our customers is one of the keyhighlights of our supply chain practice. The implementation begins witha Business process analysis and reengineering, followed by the Design ofApplication which is aligned to the Business Processes. The aim of theimplementation is to maximize usage of the standard features of theapplication, thereby restricting customization.

HCL has done many green-field implementations of JDA applications,with the standard implementation methodology. We also shorten theimplementation cycle using the Solution Accelerators and Frameworksdeveloped by our Center of Excellence.

De-risk Upgrade / Migration of JDA Solution

The upgrade / migration process starts with understanding the businessprocesses of the customer and then aligning them to the features of theapplication. The processes are classified as (a) Standard processes handled

through the standard functionality of the application, including theextensions and (b) Non Standard processes, where some development isrequired to deliver the functionality. The objective is to keepcustomizations to the minimum. The migration framework includes thelatest checks and analytics to ensure that the business processes areconfigured in the right manner. HCL has an experienced team to developaccelerators and frameworks that shorten the entire lifecycle of theimplementation / upgrade.



PostImplementationSupport

Analysis Design Build OperateDeploy

Gap Fit

Analysis

Requirement

s Gathering

Project

Planning

Prototyping

Technical

Design

Business

Model

Design

CRP

Integration

Testing

Unit Testing

Customisation

Acceptance

Walkthrough

Deployment

& Training

Production

Set-up

Support

ProjectManagement


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Solution Differentiator

The EZUpgrade framework is the perfect fit for the upgradelandscape as it incorporates the following capabilities:

Besides being a technical upgrade, it increases the benefits for thecustomer by focusing on the business assessment, evaluation,business process redesigning, migration and programmanagement etc.

It leverages the Upgrade Methodology, ensuring faster go-liveand quicker return on investment on JDA upgrade projects.

It leverages the JDA Center of Excellence (CoE) repository of

tools that facilitates seamless upgrade and minimizes businessdisruption.

The EZUpgrade framework offers the following benefits:

Reduction of the upgrade cost and overall time span as comparedto a standard approach

Accurate time and cost estimates at an early stage of the upgrade


Upgrade from 7.1 to 7.7

Forecasting Algorithms (FMCG/ Specialty Products/Retail)

Bulk New Product Introduction

Demand Classification

Demand Planning & Decision Support Workbench

Exception Graphs

Capture impact of events in Demand Planning

Reconciliation top-down & bottom-up (Special Features)

Tune Algorithms Automatically (Based on History)

Introduction of New Calendars for Supply Chain Planners

Smart & Informative Planning Workbench

New Enhancement in Consumption of Demand

Promotional SKUs (Supersession & Supplement Order introduction)

Better Handling of Display & Presentation Quantity

Constrained Planning to Aid Transport & Warehouse Management

Constrained Production Planning

Statastical Safety Stock Process ( Automated SS Calculation)

Order Pegging (Supply Demand Linking - For Planner's View)

Ability to specify ASAP shipping

Better Control for Planning & Management of Perishable Items

Advance Features for Priority Based Demand Allocation

Fair-share Distribution on Equal Priorities of Orders

Option to Allocate Reserved On Hand

More Constrained Based Replenishment Planning

Accelerators

JDA Supply Chain Planning & Optimization Upgrade Framework

DemandPlanning

Replenis

hmentPlanning

Setup for POCQuick DataAutomated Migration

Scripts

Pre-upgrade& Post-upgrade

checklist

TrainingTemplate

POC

Functional

Upgrade

Technical

Upgrade

JD

ACOE

Upgrade

Methodology

Program

Manag

ement


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Estimation of the required effort is more accurate due to bettervisibility of the upgrade process

Expedites the scoping and effort estimation Smooth execution of the upgrade project by leveraging

Knowledge base, Checklists and best practices. User-friendly,easy-to-use templates and accelerator to reduce manual activities,thereby reducing the overall effort and time.

Accelerator of Quick Feature list comparison between variousversions of application which help to evaluate the applicationfeature and function to be implemented.

Some success stories:

Migrated Manugistics Demand, Fulfillment, Collaborate,Delivery Manager for an Electrical Goods Retailer in UK fromversion 7.1 to 7.2.2.

Migrated all the modules of Manugistics Demand, Fulfillmentand Collaborate for a furniture retailer in Europe from version6.x and DPEE to 7.4.2

Improve Supply Chain Performance by HCL Health-check / PackageEvaluation

Companies must maintain the IT infrastructure for sustained stabilityand to optimally support their business. In this context, HCL carries outperiodic assessments of the implementation to enable maximumutilization.

By leveraging leading retail industry best practices, functional expertiseand extensive experience across the JDA suite of products, HCL enablesretailers to transform their highest-value business processes, improvetheir business performance and maximize return on investment on the

JDA suite. The following steps will help optimize the JDA system:

Functional / technical assessment Tailored training New module implementation Bolt-on and enhancement System performance Re-implementation

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HCL performs health checks to align JDA applications with businessprocesses and to ensure the technical health of the applications. Below are

a few examples:

Performed health check for a large, Global food andconfectionary company in the United Sates.

Evaluated the supply chain package between JDA and the Oraclesuite of products for a chemical manufacturing company based inthe United States.

Evaluated the package selection process (in the context of totalcost of ownership) and delivered a comprehensive report onproduct selection.

Benefits:

Health check recommendations to optimize batch processesresults in:

Decrease in end-user wait time by 31%. Reduction in batch time by 12% - 15%.

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Application Support and Maintenance (ASM)

The JDA practice provides a mature onsite/offshore model for ASM. Forexample, HCL is currently supporting two of the largest Manugistics

implementations in Europe. This covers support of Manugistics version7.2.2 and 7.4.2. In the past HCL has supported almost all the versions ofJDA applications from version 6.x to version 7.5.

HCL brings proven onsite/offshore model and in-depth knowledge ofJDA products has helped in major customizations.

Benefits:

Manugistics specific batch reporting tools that ensured 99% up-time of batch processes.

Developed reusable scripts that resulted in effort savings of ~225Man Hours.

Adaptors on the JDA Manugistics suite of products DemandFulfillment, Market Manager and Collaborate.

Developed Indian Taxation as shelf ware, standard interfaces toSAP/Oracle financials, and RAPID implementation frameworkto bring down TCO.

Built an integration layer on Oracle PL/SQL for the Manugisticssuites of applications for a furniture retailer in Europe. This was

done by eliminating point-to-point interfaces and moving into asubscription/publish based integration layer.

Supporting new developments on Manugistics version 7.x Store Replenishment Planning, Days of the Week, Lost Sales,New Capacity Planning, Global Replenishment Planning, etc.

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Process

&

Methodology

Tools, Technology

&

Infrastructure

SLA Management

Framework

&

Reporting

Services

Integrated

Delivery

Model

Engagement &

Project

Governance


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The HCL Advantage

HCL is the first Indian IT vendor to forge a global strategic alliance withJDA in the space of professional services, product engineering, software

license sales and GTM. HCL has formed a dedicated practice for JDAsolutions, with more than 120+ consultants in domain, functional andtechnical areas. The practice is also backed by over 2500 retail consultantsacross various capabilities. HCL provides end-to-end consultancy,implementation, upgrade, rollout, training, development, maintenanceand production support services on the JDA suite of products acrossgeographies. The services are provided on JDAs supply shain solutions Manugistics and i2, Merchandise Management System (MMSi) and In-store solution (WinDSS).

HCL and JDA both have a strong Asia Pacific focus and have executed a

large number of green field implementations in India for big retailers likeShoppers Stop, Essar Group, Piramyd (IndiaBulls), Heritage, and HouseFull. Extensive experience in JDA has helped HCL serve variouslifestyle, specialty retailers and CPG companies such as Dixon, IKEA,Timberland, GSI Commerce, Heinz and Reckitt Benckiser.

JDA Practice Highlights

HCL was the first Indian IT vendor to forger a global strategicpartnership with JDA in 2005 and this partnership is still runningstrong.

Strong relationship with JDA in the space of professionalservices, product engineering, software license sales and GTM,worldwide.

First Indian IT vendor to have worked with JDA on productengineering / development space E3-Pro, Java POS, JDAMMS and bolt-on on Manugistics Fulfillment.

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ImplementationServices

Product VersionUpgrade

Application

Integrations &Development

ProductEvaluation and

Health Check

ApplicationSupport &

Maintenance

Solutions

DemandManagement

FulfillmentManagement

Sales & Operations

Planning

Merchandising

Store Operations

CategoryManagement

Production Planning

& Scheduling

InventoryOptimization Hi-Tech

Subject Matter Expertise

JD

A

Al

lIance

DomaIn

1

2

3

4

5

6

7

8Auto & Mfg Life Sciences Retail & CPG Tele

Communication


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Trained Consultants in domain, function and technology Proven maturity to deliver optimized cost/value

implementation services Early realization of product features with a framework for Rapid

implementation Early movers in helping IKEA upgrade Manugistics version 6.x

to 7.4.2. This happened within a few months after JDA launchedManugistics version 7.4.2.

Library of extensive plug-in features: Indian Taxation, IntegratedCustomer Order Management, Serial Number Tracking, OTB,Serial Number Tracking, Financial Interfaces to SAP andOracle, etc.

Developed reusable components and an implementationframework that can be deployed to shorten the implementationlife cycle and the upgrade project cycle.

300+ person months of experience in development and

enhancements on JDA products

Through HCLs proven methodology and deep industry knowledge,manufacturers and retailers can achieve the benefits of higher turnover,improved margin, optimized inventory and service levels and reductionin cost. Business benefits can be achieved in the following areas:

Synchronized demand and supply plans to result in higherturnover.

Consumer insights to determine the right products to beincluded in assortments, right pricing, and appropriate planningfor different locations to improve the top-line and margin.

The ability to sense demand signals all the way to the store andhence bring forecast accuracy improvements and better in stocklevels.

Optimized local market assortments for each retail store leadingto a significant reduction of total supply network inventory andless out-of stock situations.

Near real-time analysis capabilities for demand and supply thatallows retailers to gauge impacts of trade promotions, consumer

marketing activities, seasonality, and new products.

Case Study:

HCL helps a Global furniture retailer to revitalize its supply chain

The Global furniture retailer, with an annual turnover of 22.7 Bn, is theleading market player with more than 300 stores in 30+ countries. Itssupply chain spans across geographies, with China, Poland, Italy and

Business Benefits

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Germany contributing to over 50% of the total procurement. Thefurniture retailer needed to balance the pressure on lead times andoptimal inventory level while maintaining reasonable flexibility withinthe supply chain. This also translates into the need for effective demand

and supply planning, and visibility across the supply chain.

To support the complex supply chain planning process, the retailer usedJDA Supply Chain suite of solutions, such as:

JDA Demand JDA Fulfillment JDA Market Manager JDA Monitor

Business Challenges

Support growing complexity in business and increasingoperation pressures.

Complex forecasting model - High demand fluctuations and nosingle forecast model for the entire supply chain.

Changes required in DFU hierarchy to support new ways ofworking.

Lack of a platform to support higher business demands e.g. directdeliveries, global replenishment planning and storecollaboration.

Introduction of new integration solutions to communicate withexternal legacy systems.

Performance management and support challenges such asmultiple legacy applications, longer response and executiontimes, and insufficient performance in batches.

Dependency on high cost JDA resources

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IKEA COE Setup

Support & Maint of Ver 6.x

Migration of 6.x to 7.x

Application Clustering

Development & Support of V7.x(Network Capacity Planning)

Supply Chain Planning Information Exchange(Integration Layer on Oracle PL/SQL)

Support for Demand & Supply Planning(Demand & Fulfillment v7.x)

Global RequirementPlanning

Store Replenishment Planning

HCL helps customer in leveragingJDA/Manugistics Center of

Excellence for their Supply Chain

area.

Benefits Development of scarce resourcesReduce JDA Consu ltan t (Produc t

Company) dependency by 70%

Lower cost of resource (50% of totalare in-house trained)

-7% Cross-skilling (Demand &

Fulfillment) and multi-skilling (DBA,Sys Admin, Technical)


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How HCL helped - Managed Services

HCL established a Center of Excellence for the Global furniture retailerto provide services across the JDA suite. The Services were delivered in a

global delivery model, with the offshore resources located in India. HCLtook the ownership of the retaiers JDA platform and provided thefollowing services:

In order to help address the growing complexity of the businessand increasing operational pressures, HCL took upimplementation, upgrade and migration of the JDA modules.helped address This enabled the furniture retailer to upgrade andre-implement the JDA Business Solution from an older version(thin client) to the latest web based solution.

Support of JDA version 6.x Production environment and thenew Production environment on 7.4.2 - HCL supported all the

JDA environments and version for the retailer. Once the newversion of JDA was into production, HCL ensured seamlesstakeover from the implementation team to support the newproduction environment.

Development of integration layer for JDA interfaces - HCL wasinvolved in moving the retailer from point to point interfaces tothe development of integration layer for JDA applications. Theintegration layer - Supply Chain Planning Information Exchangewith was developed using the Oracle platform, with data residingin Oracle database.

Infrastructure set up and configuration - The retailer moved

from Oracle 9i to Oracle 10g while upgrading JDA. HCL helpedthe retailer in comprehensive infrastructure set up for JDA fromthe development and testing environment to the productionenvironment. HCL also took the ownership of setting up all theOracle RAC environments at the retailer for JDA and helpedthem set up 4-6 node Oracle RAC clusters, both on Ethernet 10gand Infiniband.

Application clustering and performance tuning - HCL providedservices for performing application clustering for JDAapplications and conducted performance tuning to ensure goodapplication response times and better batch timings.

Advanced development, testing services and support of thecustom developed environments on the JDA Platform - Thefurniture retailer was using the JDA Platform as a tailoredsolution for ensuring capacity planning and advancedreplenishment planning. HCL was involved in development ofGlobal Replenishment and Store Replenishment Planning.These solutions provided testing services, from the Test Centerset up on JDA Platform, and helped perform System Testing,Integration Testing and Performance Testing on every solutionthey developed.

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Value Delivered

The key business benefits of this engagement:

Improved global view of the business which led to5-7% forecastaccuracyin decision making Streamlined Demand Planning and Replenishment Planning Reduced risk of imbalance between commitment and demand Improved supply chain visibility and led to better collaboration

movement towards CPFR 10 % YoY productivity benefit through effective incident and

problem management. Lower TCO as the project was executed in the Distributed

(Onsite-Offshore) model Increased batch execution runtime by 20-30% Reduction in total incidents by 15% leading to reduced support

expenses Reduction in the installation time from 30 man hours to 16 man

hourswith least manual intervention through automated JDApatch installation scripts created by HCL

Expandable architecture, thus improving maintenance,scalability and leading to a more efficient system

Reduced TCO:Reduced cost of implementation, execution, andmaintenance. This was possible due by aligning JDA centers of

excellence, standardizing system landscapes and businessprocesses; minimizing software installations, and following astrategy of managed, limited systems customization.

Customer Focus:Ensuring active customer involvement with thecore team, steering committee, and other stakeholders.

Manage Performance:This was due to better insights into JDAproduct road maps and strategies. Standardizing system setups,minimizing the use of third-party applications and followingstandard upgrade plans also made this feasible.

The major trends and challenges we are witnessing across the industryhave a deep impact on profits and revenues. While changes in the supplychain process will vary from company to company, they must freeze onthese changes in advance and then implement them in stages. It is alsoimportant to remember that supply chain processes are interrelated,compelling companies to evaluate how optimization fits into their long-term solution architectures. An integrated process consisting of a

Real Results:

Conclusion

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customer driven responsive supply chain, shelf analytics, demandsynchronization and collaborative forecasting and replenishment willmaximize the revenue, eliminate stock outs with optimized inventorywhile reducing cost across the supply chain and improving ROI.

Rakesh ChuriwalaDeputy General Manager

Rakesh has over 19 years of experience in the retail domain and ITConsulting. Rakesh is an accomplished PMP practitioner and has beenassociated with the JDA practice, since its inception. He has beeninstrumental in forging the partnership with JDA, growing the practiceand taking it to the Global level in a short period of time. He has served asprogram manager for many JDA projects and his focus over the last fewyears has been further developing the JDA relationship and capabilities.

Sameer NagpalDeputy General Manager

Sameer Nagpal has over 15 years of leadership experience with Fortune100 companies in the area of Supply Chain Planning. Sameer is headingthe JDA Practice at HCL and involved in the Delivery to many KeyAccounts in the JDA Area. Sameer is season speaker and many of hispapers are published in India and International forums. Sameer is a

certified Supply Chain Professional (APICS CSCP). Sameer is anEngineer in Production and Industrial Engineering and MBA in SupplyChain Management from NITIE, India.

About the authors

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HCL Technologies is a leading global IT services company, working withclients in the areas that impact and redefine the core of their businesses.Since its inception into the global landscape after its IPO in 1999, HCLfocuses on transformational outsourcing, underlined by innovation andvalue creation, and offers integrated portfolio of services includingsoftware-led IT solutions, remote infrastructure management,engineering and R&D services and BPO. HCL leverages its extensiveglobal offshore infrastructure and network of offices in 26 countries toprovide holistic, multi-service delivery in key industry verticals includingFinancial Services, Manufacturing, Consumer Services, Public Servicesand Healthcare. HCL takes pride in its philosophy of Employee First,Customer Second which empowers our 83,076 transformers to create areal value for the customers. HCL Technologies, along with itssubsidiaries, has reported consolidated revenues of US$ 3.9 billion(18,334 crores), as on 31 December 2011 (on LTM basis). For moreinformation, please visitwww.hcltech.com

ABOUT HCL

HCL Technologies

HCL is a $6 billion leading global technology and IT enterprisecomprising two companies listed in India - HCL Technologies and HCLInfosystems. Founded in 1976, HCL is one of India's original IT garage

start-ups. A pioneer of modern computing, HCL is a globaltransformational enterprise today. Its range of offerings includes productengineering, custom & package applications, BPO, IT infrastructureservices, IT hardware, systems integration, and distribution ofinformation and communications technology (ICT) products across awide range of focused industry verticals. The HCL team consists of over90,000 professionals of diverse nationalities, who operate from 31countries including over 500 points of presence in India. HCL haspartnerships with several leading Global 1000 firms, including leading ITand Technology firms. For more information, please visitwww.hcl.com

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HCLT Whitepaper: Responsive Efficient Customer- focused Creating Value Across The Supply Chain

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