It all started

with a…#

100,000+FOLLOWERS

@FAMU_1887

/FAMU1887

FAMUTube1887OURFAMU_1887

Recruitment campaign geared toward showing the most lively aspects of campus life for the average Florida A&M University student to

encourage potential students to…

AUDIENCE

• Informal in nature

KEY MESSAGES

• For students, by students, featuring students

KEY MESSAGES

• Project fun, inclusive atmosphere that FAMU provides

KEY MESSAGES

• FAMU tradition that Rattlers will strike, strike, and strike again!

KEY MESSAGES

DELIVERABLES

• Videos• Office-produced

fliers• Email campaigns

OVER1,000,000

RetoolYourSchool

OBJECTIVE

Retention campaign to win money from the Home Depot for sustainability measures across campus

AUDIENCE

All FAMU stakeholders, particularly alumni

KEY MESSAGES

Informal

KEY MESSAGES

Played on FAMU being ranked the No. 1 HBCU with a call to action for voters to also vote us No. 1 in this competition

DELIVERABLES

• Videos• Office-produced

fliers• Email campaigns

REACH

6MVOTES

OBJECTIVE

To rally the entire FAMU community to achieve and exceed our performance metric goals, improve graduation rates and student retention.

AUDIENCE

• Students• Alumni• Faculty• Staff• Other FAMU Stakeholders

KEY MESSAGES

• Focused on Academic Excellence

KEY MESSAGES

Institutional wide campaign: FAMU Today, FAMU Tomorrow, FAMU Forever, FAMU Forward.

KEY MESSAGES

• Showcase Rattlers making an impact on campus and around the globe

KEY MESSAGES

Finish Strong: Get out the door in 4 years!

DELIVERABLES

• Videos• Digital news site• Posters• Pledge cards

17K+Digital News Site Subscribers

REACH

826,133Views onFAMUForward.com

REACH

REACH

• 8% gain in the median average wages of undergraduate students employed in Florida one year after graduation

REACH

• 8% increase in the number of graduate degrees awarded in areas of strategic emphasis, including STEM

REACH

• 5% gain in second-year retention rates.

REACH

• 13-point increase on Performance Metrics.

Thank You!