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How to optimize social media campaigns using hashtags

The Hashtag Power

Mehdi Lagha #TechCampAlgeria

Constantine 2015

What is a #Hashtag?

S  Check out this Video Scribe for a visual explanation of a hashtag's uses and strategies.

1.  What a hashtag is

2.  How hashtags are used to search for content

3.  How to use a hashtag to promote your brand and grow customer engagement

4.  How to effectively use your business's hashtag on Twitter and Instagram

5.  Popular hashtag trends

Link to video online

https://www.youtube.com/watch?v=-4A_wdR0Ukc

+ How to Use Hashtags (DO!) + How to not Use Hashtags (Don’t!)

+ How to Use Hashtags (DO!) + How to not Use Hashtags (Don’t!)

How to Use Hashtags (DO!)

S  Do be specific when using hashtags

S  Do cater hashtags to the social network you’re using

S  Do come up with relevant, unbranded hashtags

How not to Use Hashtags (Don’t.)

S  Don’t go too long or too clever

S  Don’t have more hashtags than words.

S  Don’t hashtag everything

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Some tools to use Hashtag Power

S  Feature: Help in choosing the hashtag to use as part of a campaign.

S  Pros: Allows you to increase the audience of your tweets choosing the most used terms on a social network.

S  Pay Pro Version

Hashtagify

S  Feature: Create and follow the conversations around a hashtag in real time.

S  Pros: Has tools for organizing live conferences around a Hashtag

S  Partially free tool

TWUSB

S  Feature: Follow the conversations around a Hashtag mentioned on several social networks including Facebook, Twitter, Instagram, Google+

S  Pros: The paid version allows for statistical data around a hashtag, block users, terms etc.

S  Partially free tool

TagBoard

S  Feature: Tracking of a hashtag in conversations on twitter and have details about its scope

S  Free version limited to 30 days.

HashtagTracking

Let’s hashtag! But first let’s take a #Selfie! J Follow me on @midi30