The Hashtag Power
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Transcript of The Hashtag Power
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How to optimize social media campaigns using hashtags
The Hashtag Power
Mehdi Lagha #TechCampAlgeria
Constantine 2015
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What is a #Hashtag?
S Check out this Video Scribe for a visual explanation of a hashtag's uses and strategies.
1. What a hashtag is
2. How hashtags are used to search for content
3. How to use a hashtag to promote your brand and grow customer engagement
4. How to effectively use your business's hashtag on Twitter and Instagram
5. Popular hashtag trends
Link to video online
https://www.youtube.com/watch?v=-4A_wdR0Ukc
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+ How to Use Hashtags (DO!) + How to not Use Hashtags (Don’t!)
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+ How to Use Hashtags (DO!) + How to not Use Hashtags (Don’t!)
How to Use Hashtags (DO!)
S Do be specific when using hashtags
S Do cater hashtags to the social network you’re using
S Do come up with relevant, unbranded hashtags
How not to Use Hashtags (Don’t.)
S Don’t go too long or too clever
S Don’t have more hashtags than words.
S Don’t hashtag everything
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Some tools to use Hashtag Power
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S Feature: Help in choosing the hashtag to use as part of a campaign.
S Pros: Allows you to increase the audience of your tweets choosing the most used terms on a social network.
S Pay Pro Version
Hashtagify
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S Feature: Create and follow the conversations around a hashtag in real time.
S Pros: Has tools for organizing live conferences around a Hashtag
S Partially free tool
TWUSB
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S Feature: Follow the conversations around a Hashtag mentioned on several social networks including Facebook, Twitter, Instagram, Google+
S Pros: The paid version allows for statistical data around a hashtag, block users, terms etc.
S Partially free tool
TagBoard
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S Feature: Tracking of a hashtag in conversations on twitter and have details about its scope
S Free version limited to 30 days.
HashtagTracking
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Let’s hashtag! But first let’s take a #Selfie! J Follow me on @midi30