Hashtag Marketing by Amex

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ht 2013-2014 iPot® Inc. Contact: [email protected] #AmexMakeMyDay A real case of hashtag marketing Photo taken: 2013/12/22 Location: Washington Square Park, NYC

description

a case study of HashTag Marketing

Transcript of Hashtag Marketing by Amex

Page 1: Hashtag Marketing by Amex

Copyright 2013-2014 iPot® Inc. Contact: [email protected]

#AmexMakeMyDayA real case of hashtag marketing

Photo taken: 2013/12/22 Location: Washington Square Park, NYC

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Copyright 2013-2014 iPot® Inc. Contact: [email protected]

#AmexMakeMyDayFollow up finding:http://hash.ly/AmexMakeMyDay

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Copyright 2013-2014 iPot® Inc. Contact: [email protected] 2013-2014 iPot® Inc. Contact: [email protected]

Customer: What to have?

Sample tasting

Action Support Info

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Copyright 2013-2014 iPot® Inc. Contact: [email protected]

Amex:What more to Invest?

QR Code HashTags-over-the-air A nice landing page

for mobile devices

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Copyright 2013-2014 iPot® Inc. Contact: [email protected] 2013-2014 iPot® Inc. Contact: [email protected]

A ROI decision for AMEX

#AmexMakeMyDay via“Hashtags-over-the-air”

#Park

#Taxi#Shopping

#Bars

#RentalCars

#BookStore

#BikeRoute

#OutdoorGears

#HappyHour

#Spa&Tan

#LuckyPizza#Shan

ghaiM

assa

ge

#LocalKitchen

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Copyright 2013-2014 iPot® Inc. Contact: [email protected]

#SO – Web 2.0 Source

#LO – Locally Relevant

#MO – User’s own device

HashTags-over-the-air QR Code

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Copyright 2013-2014 iPot® Inc. Contact: [email protected]

iPot® Inc. drives a technological innovation to turn normal WiFi hotspots into radio stations for hashtag broadcasting, operable either by independent hosts or syndicated networks. Cross-media contents will be aggregated under hashtags and broadcast within an intimate WiFi coverage area and accessed via our hash.ly Android App. Our hashtags-over-the-air ecosystem also includes a marketplace where surplus WiFi channels can be listed for leasing and earning income.

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Copyright 2013-2014 iPot® Inc. Contact: [email protected]

#CustomerHappy

#AmexHappy

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Copyright 2013-2014 iPot® Inc. Contact: [email protected]

ReThinkWiFi.com

HashSpot.com

Check it out:Hashtags-over-the-air