Hans Wendlandt...CDES 4600 CD Portfolio Development Hans Wendlandt Fall 2019 Branded Marketing...
Transcript of Hans Wendlandt...CDES 4600 CD Portfolio Development Hans Wendlandt Fall 2019 Branded Marketing...
Portfolio PossibilitiesHans Wendlandt
CDES 4600 CD Portfolio Development Hans Wendlandt Fall 2019
Retro Style Poster Design
CDES 4600 CD Portfolio Development Hans Wendlandt Fall 2019
Parody Advertising
CDES 4600 CD Portfolio Development Hans Wendlandt Fall 2019
Guerrilla Advertising
CDES 4600 CD Portfolio Development Hans Wendlandt Fall 2019
Branded Marketing Campaign
Find Your Voice CampaignMet Media
Metrosphere
Met TVThe Metropolitan
Met Radio
@ the
Find Your Voice
• August 29, 2019 • 1-4 p.m. • JSSB Lawn
MyMetMedia.com@MyMetMedia
@MyMetMedia
@MyMetMedia
CDES 4600 CD Portfolio Development Hans Wendlandt Fall 2019
Website for Artist Ai Wei Wei
CDES 4600 CD Portfolio Development Hans Wendlandt Fall 2019
UX/UI Redesign
My Study Life
Hans WendlandtMy Study Life
UX/UI Redesign February 20, 2018
My Study Life - Persona
“I’m trying to find a simple way to stay organized with my class schedule and assignments.”
Name: Jonathan Walker
Age: 20
Occupation: Student / Waiter
Marital Status: Single
Location: San Francisco, CA
Goals
Motivations
Personality
Frustrations
Technology
Brands
• Stay organized with class schedule
• Get reminders about assignments
• Visualize week / month at a time
• Visualizing due dates & class schedule
• Social network distractions
• Organization of assignments
• Mobile Apps
• Social Networks
• Code editors
• Incentives
• Achievement
• Curiosity
Extrovert Introvert
IntuitionSensing
Thinking Feeling
PerceivingJudging
CDES 4600 CD Portfolio Development Hans Wendlandt Fall 2019
UX/UI RedesignMy Study LifeContent Map
Landing
Schedule
Preview Schedule
Preview Day
Preview Task
Day
Event New Event / Task
Image / File
Task
Task CompleteEvent Complete
Sign-Up
Congratulations
Welcome
CDES 4600 CD Portfolio Development Hans Wendlandt Fall 2019
Meditation Kit
CDES 4600 CD Portfolio Development Hans Wendlandt Fall 2019
The Designed Environment
Image courtesy of the ADAPT Online History Museum
After years of political protests, the Atlantis Community started ADAPT, Americans Disabled for Accessible Public Transit. Throughout the 1980s, ADAPT grew as a movement and spread throughout the country. ADAPT became known for shutting down intersections by blocking the front and back entrances of public buses. Protesters would also climb out of their chairs and drag themselves up bus stairs to show the diffi cult situation they lived with.
ADAPT Founded1983
CDES 4600 CD Portfolio Development Hans Wendlandt Fall 2019
Produce Exchange
Produce Sharing Project 12 | Alex Dirksen | Annamarie Dunne | Madison Faulkner | Sarah Steck | Hans Wendlandt
ELEVATION
Produce Sharing Project 12 | Alex Dirksen | Annamarie Dunne | Madison Faulkner | Sarah Steck | Hans Wendlandt
DETAIL
| Alex Dirksen | Annamarie Dunne | Madison Faulkner | Sarah Steck | Hans Wendlandt
CDES 4600 CD Portfolio Development Hans Wendlandt Fall 2019
Produce Exchange
Produce Sharing Project 12 | Alex Dirksen | Annamarie Dunne | Madison Faulkner | Sarah Steck | Hans Wendlandt
DETAILProduce Sharing Project 12 | Alex Dirksen | Annamarie Dunne | Madison Faulkner | Sarah Steck | Hans Wendlandt
VISUAL IDENTITY
CDES 4600 CD Portfolio Development Hans Wendlandt Fall 2019
Wayfaring Redesign - Arts Building
1. Department Door
6’
1’ 6”
1’ 6”
2’Vinyl
1”- thick Acrylic Board
3. Navigation
2’
1’ 6”
1”- thick Acrylic Board with hidden bolts
CDES 4600 CD Portfolio Development Hans Wendlandt Fall 2019
Wayfaring Redesign - Arts Building
5. Suspended
1’
4’
1”- thick Acrylic Board with Aluminum Hangers 6. Student Lounge Vinyl
6’
4’
10”
1’
CDES 4600 CD Portfolio Development Hans Wendlandt Fall 2019
Children’s Book
CDES 4600 CD Portfolio Development Hans Wendlandt Fall 2019
Interpretations of Place - Identity Marks
Interpretations of Place | The Topology of Brandmarks | CDES 3623 Identity and Systems Design | Spring 2019 | Hans Wendlandt 14
Mercantile RestaurantAbstract
R = 129G = 21B = 23
Interpretations of Place | The Topology of Brandmarks | CDES 3623 Identity and Systems Design | Spring 2019 | Hans Wendlandt 20
Wheeler Griebling HouseLetterform
R = 17G = 84B = 43
Interpretations of Place | The Topology of Brandmarks | CDES 3623 Identity and Systems Design | Spring 2019 | Hans Wendlandt 32
Tivoli Student UnionWordmark
R = 17G = 84B = 43
R = 0G = 0B = 0
Interpretations of Place | The Topology of Brandmarks | CDES 3623 Identity and Systems Design | Spring 2019 | Hans Wendlandt 26
Golda Meir HouseEmblem
R = 0G = 56B = 184
CDES 4600 CD Portfolio Development Hans Wendlandt Fall 2019
Identity Design - Rooted Smart GardenBuilding Brand Identity | CDES 3623 Identity and Systems Design | Spring 2019 | Wise, Ukowich, Wendlandt 8
CDES 4600 CD Portfolio Development Hans Wendlandt Fall 2019
Identity Design - Learning Assistant Program
LOGO GUIDELINES Reverse
Learning Assistance Program Logo-Redesign 9Logo Guidelines 4/C Reverse
Hans Wendlandt Maddy Etre Ryan Merta CDES 3623 Spring 2019Hans Wendlandt Maddy Etre Ryan Merta CDES 3623 Spring 2019
LOGO GUIDELINES Horizontal
Learning Assistance Program Logo-Redesign 7Logo Guidelines Horizontal
Learning Assistance Program Logo-Redesign
Hans Wendlandt Maddy Etre Ryan Merta CDES 3623 Spring 2019
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APPLIED LOGO MARK
Learning Assistance Program Logo-Redesign
Hans Wendlandt Maddy Etre Ryan Merta CDES 3623 Spring 2019
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APPLIED LOGO MARK
CDES 4600 CD Portfolio Development Hans Wendlandt Fall 2019
Transitional Serif Typeface Design
CDES 4600 CD Portfolio Development Hans Wendlandt Fall 2019
Decorative Typeface Design
CDES 4600 CD Portfolio Development Hans Wendlandt Fall 2019
Portfolio Possibililities
A) Influences Victor Moscoso (Retro Style Posters), Aaron Droplin (My Study Life Identity), Kalle Lasn (Parody Advertising), Shepard Fairey (social consciousness), Sukle Advertising & Design (Guerilla Advertising), David Carson
B) Media/Design ApplicationsThree-Dimensional DesignInteractive DesignTactile MaterialsHandcraftedIntegrate Fine Art
C) Biggest WeaknessIllustrations in children’s book
D) Concept / MeaningI try to use parody, satire, humor and irony to advocate for human rights and social progress. Part of our responsibility as designers is to give a platform to the voiceless to be heard.
E) IssuesHuman rights, discrimination, social progress, equal opportunity, critical thinking
F) Future Work / EnvironmentSmall creative agencyInhouse design teamFull-service, conceptually-based, collaborative teamArthouse, Gensler, Zenman, Cactus, Chipotle