Hack Humanity December 2013
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Transcript of Hack Humanity December 2013
Growth Hacker
thnx state farm http://www.flickr.com/photos/40567541@N08/8476682346
[email protected] | @nickwsmith#
thnx http://www.joearrigo.com/2013/02/20/asteroids-of-extinction/
[email protected] | @nickwsmith#
Bruce Probe?
Explosions, one shot, no backup
OR
Low-power engine, small nudges = big win, time to adapt
Growth Hacking = nudging your product away from a fiery death (early on at least)
[email protected] | @nickwsmith#
Growth Hacking = nudging your product away from a fiery death (early on at least)
design
Systematically experimenting with:
copy
user flows
marketing channels
partnerships
psychology
sales/onboarding
Goals: Find nudges that can move you closer to objectives
Understand the systems that help your customers unlock value Distribution
[email protected] | @nickwsmith#
UX
process
SEO
value propositions
Find nudges that can move you closer to
objectives
Distribution
Data Test Hustle
[email protected] | @nickwsmith#
Understand the systems that help your customers
unlock value
[email protected] | @nickwsmith#
Find nudges that can move you closer to
objectives
Distribution
Data Test Hustle
Understand the systems that help your customers
unlock value
[email protected] | @nickwsmith#
Find nudges that can move you closer to
objectives
Distribution
Data Test Hustle
Understand the systems that help your
unlock value
[email protected] | @nickwsmith#
IOU
Find nudges that can move you closer to
objectives
Distribution
Data Test Hustle
Understand the systems that help your
unlock value
???
[email protected] | @nickwsmith#
Focus!
Find key customer activity paymentfollow signup
Measure everything, monitor what you can change
Beware: vanity metrics
Make decisions
[email protected] | @nickwsmith#
Mission: first 100 customers
MVP Identify key user action
Identify channels
Test
Evaluate, Learn, Act
The Definitive Guide to Growth Hacking
Growhack: Places to find your first 1000 users
Quora: Growth Hacking
What is a Growth Hacker?
Segment.io Academy
[email protected] | @nickwsmith#
Resources
[email protected] | @nickwsmith#
Good luck!
25% off any plan with coupon code hh2013
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