Abacus Hack Day Singapore - Winning hack

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Members: Xu Chen-Jie, Ben Chen, Sam Chan, Henry Low 1 E-Kiosk

description

e-Kiosk won the Abacus Hack Day in Singapore on the 19 October 2010. Here are the details of the project.

Transcript of Abacus Hack Day Singapore - Winning hack

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Members: Xu Chen-Jie, Ben Chen, Sam Chan, Henry Low

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E-KioskE-Kiosk

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Consumer Behaviour ModelConsumer Behaviour Model

Problem Recognition

Information Search

Evaluation of Alternatives

Purchase

Post-Purchase

Evaluation

InternalSearch

Memory

ExternalSearch

Exposure

Attention

Comprehension

Acceptance

Retention

Stimuli:Marketer

Dominated& Other

Dissatisfaction Satisfaction

EnvironmentalInfluences

• Culture• Social Class

• Personal• Family

• Situation

IndividualDifferences

• Resources• Motivation &

Involvement• Knowledge• Attitudes

• Personality, Values & Lifestyle

INPUT INFORMATION PROCESSING DECISION PROCESS INFLUENCES

From: Consumer Behavior (1994). James F. Engel, Roger D. Blackwell & Paul W. Miniard. 7th. Edition. Dryden Press.

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The Key to Consumer BehaviourThe Key to Consumer Behaviour

• Consumer satisfaction will lead to future habitual purchase out of inertia.

• Repeated purchasing reinforces tendency for habitual decision-making

• Satisfaction Repeat Purchase Habit

Our objective is to change consumer behaviour by ensuring satisfaction with the purchase process

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Travel still predominantly via traditional channelsTravel still predominantly via traditional channels

The Internet may be ubiquitous, but it still isn’t everything: Under a quarter (23%) of respondents do all their travel shopping on websites.

From: PhoCusWright’s Traveller Technology Survey 2010

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Transforming consumers into online buyersTransforming consumers into online buyers

Try this !Try this !Long Q ?Long Q ?

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Pros and Cons vs. traditional TAPros and Cons vs. traditional TA

• Pros– Less staff– Low cost / no cost– Handles larger volume– Always available

(24x7)– Faster transaction

deal– Auto user profile

management

• Cons– Less human talk– No bargain– System downtime

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Pros and Cons vs. online TAPros and Cons vs. online TA

• Pros– More secure (TA)– Continue your deal

upon counter– No hacker/bandwidth

concern– Membership card

• Cons– Less volume handled

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e-Kiosk Demonstratione-Kiosk Demonstration

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e-Kiosk Demonstratione-Kiosk Demonstration

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Key featuresKey features

– Great way to market and cross-sell products and services

– Secure as it is located onsite in agency office– Provide a transitional experience to agency online

website– Support mixed service model (kiosk-to-counter)– Provide value-add service (e.g., hotel pic, traveller

photos)– Self-help – e.g. re-schedule appointment with

specific agent– Experience and knowledge of senior staff in-a-box

(passport reminders, context-sensitive)17