Habitat Magazine �Marketing Across Habitat’s Platforms  Print  Digital  Email  Web  Tradeshow

Who’s Marketing?: Company Category Rankings

Management

Energy

Legal

Finance

Bldng Repair

Arch/Engineer

Storage

Cable/Phone

Insurance

Laundry

Security

Window

Accountant

Elevator

Exterminating

Garage

Education

Habitat: Print Edition

The foundation of the Habitat brand, Habitat Magazine was

founded in 1982. Reaching �co-op/condo board directors

throughout the New York area, Habitat is the only paid

circ magazine serving this audience.

Media �Advertising

Rates

Habitat’s digital edition, reformatted for reading and browsing ease, offers exciting advertising and marketing opportunities. Add a video, embed a sound clip, have elements in your ad move - we’ll help you explore and test this exciting dimension.

Habitat: Digital Edition

Digital Clones: Speak Directly to Your Clients The digital clone, an exact

replica of Habitat’s monthly digital issue, gives you a way to speak directly to your clients and prospects.

*Instant play video and company logo placed on a belly band over the cover

*Special link to your customized clone which you email to your clients

*Logo branding to your company’s website from logo at top left corner

Digital Advertising: Rich Media Engagement It’s all about engagement! The more time readers

spend learning about your product or service, the more interested they become. Habitat’s digital platform supports rich media (video, audio, flash, or animated ads), which are highly effective ways to engage your potential customers.

Habitat Online: www.habitatmag.com

Content and feature rich, Habitat’s website averages 11,000 visitors a month, viewing nearly 30,000 pages. Special features include Board Talk, an extremely active conversation among boards and professionals; Article Archives, a compendium of all Habitat articles since Jan. 2002; and Source Guide, a listing of companies active in the New York market.

Online Advertising: Brand Blocks

Own habitatmag.com for a full week!

Like being the only advertiser in a magazine - Brand Blocks assure you of complete and exclusive coverage for whatever time period you choose (weekly increments).

Following your run, we’ll supply you with analytics so you can gauge your success.

� Online Advertising: Source Guide

Source Guide is a curated listing of businesses serving the New York residential real estate market, focusing on co-ops and condos. Online and in print, it includes photos/logos, weblinks, and a business marketing description written to showcase your company’s strength. It appears online for a 12-month period, and is published in Habitat’s print edition in December of each year.

Online Advertising: Business Resource Library

An enhanced Source Guide listing, the Business Resource Library is a unique repository for your key marketing materials.

Each resource is either a link or a document that can be downloaded. Viewers can preview your resource by clicking on it and viewing it in ‘Lightbox,’ a simple script that used to overlay images on a page.

Your online library can be updated throughout the year. Additionally, we provide you with 50 printed postcards to direct potential clients to your Business Library Page, each containing your unique URL address and a scannable QR code.

Online Advertising: Habitat Weekly

Habitat Weekly is a newsletter emailed to our subscribers every Thursday alerting them to timely news, board lessons, and legal developments they need to know about. Marketing is scheduled on a monthly basis, and available as a banner or text ad.�

  Banner Ad Appears at the top of each issue. Size: 629 pixels wide x 77 pixels height.

File Format: GIF, JPG, PNG   Text Ad Can include up to 50 words plus a small

logo or image, and of course, a link to your website.

File Format: GIF, JPG, PNG

Online Advertising: Ask the Experts

Brand your company, and yourself, as the expert in your field. Produced by Habitat, your answers to ten commonly asked questions in your field are filmed. Viewers click on the question they are interested in learning about, and you provide the response.

Ask the Experts is an online video feature that runs for 12 months. It is also promoted in the Habitat Print Edition.

Online Advertising: Article Archive Sponsorship Habitat’s Article Archive contains articles dating

from 2002, and is fully searchable by topic and keyword. It’s a vital resource for board directors as they make their decisions.

Sponsorship includes a clickable link from every page within the Archives. The Archives is one of the most popular destinations on Habitat’s site, not only from registered users but from viewers who buy individual articles.

Google Analytics

Data from May 2010 – May 2011

Online Analytics: Google Tracking

Tracked by Google, visitors to habitatmag.com continue to grow. From May 2010 through May 2011, over 153,000 visitors were received, with 110,000 of them being new. In total, 395,864 pages were viewed.

Events: CNYC Conference and Exposition Habitat and the the Council of New York City

Cooperatives and Condominiums (CNYC) are partners in the exposition portion of the CNYC annual educational conference. Habitat handles sales and marketing to vendors

CNYC Conference: educates co-op/condo board directors in New York. Attendance ranges from 500 to 800 board members. Sixty seminars are offered through the Sunday event.

Exhibitors receive: * Viewership by over 40,500 unique visitors for a three-month period in Habitat’s new Interactive Pre-Conference Digital Brochure. * Two months of branding exposure in Habitat's October and November print editions.

* Full day of face-to-face time with decision-makers in co-op/condo buildings.

  Packages start at $1799.

Online, Email, Digital and Event Advertising: Rates Online Brand Block - $650/week Source Guide - $999/year (print and web) Business Resource Library - $995/year Article Archive Sponsorship - $8000/year Ask the Experts - $5499 (12 months, includes video production)

Email Habitat Weekly Newsletter Banner - $995/month Habitat Weekly Newsletter Text Ad - $750/month

Habitat Digital Digital Clone - $450 per clone (includes video production) Digital Video Insertion - $500* (video production is one-time $750) Digital Video Ad (with hyperlinks) - $300/insertion Audio, Flash, or Animated Advertisement - $500 per rich media element

Events CNYC Conference & Expo - $1799 (Early Bird Rate by June 30), $1899 (Full Rate)

*We’ll be happy to give you the produced video for re-purposing on your web site.

Market across Habitat platforms, and we’ll… give you an easy-to-manage marketing investment.

  Combine your total marketing investment - print, digital, email and online.

  Divide it by 12.   Charge your credit card monthly.

To discuss we can help your company meet its sales and marketing goals, please call :

Carol J. Ott, Publisher Michelle Reid, Advertising Director 212-505-2030

Budget Your Marketing Investment