GWU Secret Show
44
How One Tweet Changed a University
description
Transcript of GWU Secret Show
How One Tweet Changed a University
✚The Story
✚How we did it
✚10 Steps
✚Resources
✚Social Media Maturity
✚Results
Hello…!
Links to Presentation
✚Note about Research report
✚www.facebook.com/futuredawgs
✚www.twitter.com/futuredawgs
✚www.youtube.com/gardnerwebb1905
✚The Story
✚How we did it
✚10 Steps
✚Resources
✚Social Media Maturity
✚Results
We are here...
✚Planning
✚Goals
✚Strategy
✚Tactics
✚Audience
How we did it
86PlanningPlanning
97ObjectiveGoalsGoals
108StrategyStrategyStrategy
119TacticsTacticsTactics
1210AudienceAudienceAudience
✚The Story
✚How we did it
✚10 Steps
✚Resources
✚Social Media Maturity
✚Results
We are here…
10
Steps that created success with#gwusecretshow
1513It’s not magic#1 Realize it’s not #1 Realize it’s not
magic.magic.
1614Don’t fight it.#2 Find trends#2 Find trends
1715Advocates#3 Become an #3 Become an
advocateadvocate
1815Advocates#4 Establish baseline #4 Establish baseline
goalsgoals
1916Educate#5 Educate internal #5 Educate internal
organizationsorganizations
#6 Create a core group #6 Create a core group of studentsof students
2118Make it meaningful#7 Create a cause#7 Create a cause
2219Make it local#8 Enlist local leaders#8 Enlist local leaders
2320Involve the community#9 Involve community#9 Involve community
2421Ripple effect#10 Monitor and #10 Monitor and
respondrespond
✚The Story
✚How we did it
✚10 Steps
✚Resources
✚Social Media Maturity
✚Results
We are here…
0Marketing Budget?
✚The Story
✚How we did it.
✚Lessons learned.
✚Resources
✚Results
We are here…
5 Impactsof the
#gwusecretshow
NEEDTOBREATHE performed on GWU’s campus on 4/28/12!
#1
133,582 Followers
270,000 Fans
64,700 Followers
73,434 Fans
7,670 Followers1,245 Fans
#28 full scholarships fulfilled for Project Rescue!
#3Overcoming challenges on campus.
Recruitment of students by students.
#4
#5Metrics rock!
Ticket Sale Campaign
Reach2,931
✚The Story
✚How we did it
✚10 Steps
✚Resources
✚Social Media Maturity
✚Results
We are here…
Where are we going?Ad hoc Engaged Structured Managed Optimized
- No Management- No budget- No structure- No resources- Experimentation
- Executive awareness- Some management engagement- Pilot programs- Part time resources
- Dedicated budget- Management responsibility- Formal campaigns- Formal Roles- Formal Metrics - Executive sponsorship
- Daily Management- Program office- Professional staff- Well defined roles- Requirements driven
From Dachis Group and CMMI
From To Do
Ad hoc Engaged Top-down champion
Make guidelines
Select free tool
Monitor*
Select trial group
Objectives
Engaged Structured Create a budget
Select a manager
Develop formal roles
Measure targets
Active campaigns
Structured Managed Report to management
Dedicate daily management
Dedicate staff
Coordinate departments
Managed Optimized Center of excellence
Multi-channel campaigns
Decide by data
Developing Internal Structure and Support
✚Top down support
✚Guidelines
✚Objectives first
✚Start!
✚ plan http://www.flickr.com/photos/gcapron✚ objective http://www.flickr.com/photos/ekkebus/ ✚ strategy http://www.flickr.com/photos/birgerking/✚ tactics http://www.flickr.com/photos/cogdog✚ audience
http://www.flickr.com/photos/sreejithk2000/✚ how it happened
http://www.flickr.com/photos/umjanedoan/✚ magic http://www.flickr.com/photos/battlecreekcvb/✚ fight http://www.flickr.com/photos/horiavarlan✚ educate http://www.flickr.com/photos/orionpozo✚ meaningful http://www.flickr.com/photos/thenovys/✚ ripple http://www.flickr.com/photos/joka2000/ ✚ Look for Trends
http://www.flickr.com/photos/haiko/154105063/sizes/m/in/photostream/
Attribution
