The Secret to Trade Show Success - Presented by QuickTapSurvey
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September 16, 2015 The Secret to Trade Show Success
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Transcript of The Secret to Trade Show Success - Presented by QuickTapSurvey
September 16, 2015
The Secret toTrade Show Success
Who am I?
Ravin ShahCo-CEO & Founder
A bit about me
Our team
Based in Toronto
Serve 80+ countries
Offline lead capture
What will you learn?
1. The big secret2. How to get more leads3. How to get better leads4. Capturing leads offline5. Automating follow-up6. Getting set up in less than 3 minutes
The secret is ROI
How to increase ROI
How to increase sales
Get More Leads
GOOD
BAD
Attract More Leads
● Give something away
● Use high tech equipment
● Make the experience fun
ENERGY
Get Better Leads
Qualify Leads On The Spot
● Focus on your target
● Segment your leads
● Spend time with hot leads
Capture Leads Offline
How do you capture leads today?
Paper Forms Business Cards
Web Forms Lead Retrieval Devices
Manual Data Entry
Need Internet
Expensive
Use tablets and phones
No Internet Required
Flexible Design
Quick and Easy Setup
Why QuickTapSurvey?
Contacts Created Automatically
Kiosk-Style Lead Capture
● Attract leads with digital signage
● Match with your brand
● Make leads want to engage with you
Interview-Style Lead Capture
● Simple and easy forms
● Record information in a standardized format
● Take picture of business cards, scan QR codes
Best Practices
1. Keep it simple2. Ask major disqualifier questions first3. Only get necessary contact information
○ Name○ Company○ Email and/or phone number
Automate Follow Up
Infusionsoft
Harness the power of automation to follow up faster.
Follow up...FOLLOW UP!
1. Plan your follow up strategy before the trade show.
2. If you do nothing else, do this.
In Summary
1. The goal is to increase ROI2. Attract more leads to your booth3. Qualify leads on the spot4. Use technology to capture leads5. Automate your follow-up
3 Minute Setup - Live Demo
