Growing Your Brand with
Twitter Chat
Presented by: Brandon LewinCo-Founder of Down with the Man
@BrandonLewin@DWTMio
Twitter Chats, Growth, & Live Chat
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I. Why use Twitter Chats?
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New to Twitter or Not…It Helps to Grow Your Community
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300 New Followers
Establish meaningful relationships
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Connect with like-minded people
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Be seen as an expert, a thought leader, and an influencer
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Expand your reach
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II. What to expect from Twitter Chats?
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If you don’t bring value expect…
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If done correctly…
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Quality connections that will help you in ways you never thought possible
New clients, partners, advocates
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More reach on Twitter
Important when you share information and go for the ask
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Find new tools
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Learn
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Get content ideas
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III. How to use Twitter Chats?
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Find Twitter Chats
1. TweetReports.com2. Twubs.com3. ChatSalad.com4. TweetChat.com
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Jump into the chat at the time
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Twitter Chat Format: Think Q&A
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There is a moderator who ask the questions
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Twitter Chat Format: Think Q&A
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You answer like this…
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Interact with others
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Participate in side conversations
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They last for 1 hour
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Larger chats move quicker
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It helps to use tools
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Nurph
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TweetChat
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Twubs
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TweetDeck
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HootSuite
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IV. Start your own chat
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It’s not easy
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But there are a lot of opportunities in hosting
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Steps to Starting a Twitter Chat
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1. Participate in a lot of chats
Builds your followingUse to promote your chat
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2. Plan
Who’s the audience?Where are they located?
What do they want to know?
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3. Choose a name
Builds your followingUse to promote your chat
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4. Pick a Hashtag
Descriptive of the chatShorter the better
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5. Pick a day & time
Think of your audienceScout other chats and times
Schedule around, before or after similar chatsTry not to compete
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6. Promote
Blog postsIn chats
Advertise on Twitter
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7. Plan topics and questions in advance
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8. Include Special Guest
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9. Track with Hashtracking
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10. Manage with Tools
NurphTwubs
TweetChatTweetDeckHootsuite
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11. Build up the following
Then you can sell sponsorships
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Questions?
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Before You Leave…
Want to get a Free Copy of Chirp,
Chirp…Grow Your Brand on Twitter?
Write your email address in the
comments below
Or
Email me at
[email protected]
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What is Chirp, Chirp?
It’s an interactive eBook designed to
make anyone a master at using Twitter
effectively.
Chirp, Chirp is perfect for beginners,
novice, and even self proclaimed
experts.
Everyone is guaranteed to learn
something new.
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You can also…
Visit our blog for posts on Twitter at
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For Speaking Opportunities
Contact Brandon Lewin
773.818.2104
[email protected]
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