Is This Hashtag Really Necessary: Taking the Plunge into Twitter Chats
Twitter Chats 101
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Transcript of Twitter Chats 101
Twitter Chats 101Lessons from #builtheritage in how to plan, promote, and implement a Twitter chat program to promote your organization or cause.
SARAH HEFFERN - @SMHEFFERN - APRIL 5, 2013
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Tweet this Presentation!
• Me: – @smheffern (Sarah Heffern)– From @PresNation (National Trust for Historic Preservation)
• Our Host:– @afshop (Anthony Shop) – From @SocialDriver (Social Driver)
• The Venue:– @PressClubDC (National Press Club)
• Hashtag it:– #GetItOnline
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What is #BuiltHeritage?
• Participants: – 50+ each month– Core group, plus newbies– International audience: US, Canada, UK, Turkey, Australia– Not just preservationists – tourism, sustainability, urban enthusiasts
• Volume:– 250-500 tweets per one-hour chat
• Has now become a non-chat hash tag
• Join us: first Wednesday of each month, 4pm ET
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What is #BuiltHeritage?
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Step 1: Tagging & Timing
• What is the chat about?
• Select a unique hashtag if possible.
• Brainstorm a lot of ideas – use Twitter searches to see what’s in use.
• Keep it consistent.
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Step 1: Tagging & Timing
• When is going to work best for your audience?
• “Same bat time, same bat channel.”
• If you need to change it, announce it early and often.
• (But seriously: keep it consistent.)
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Step 2: Select a Topic
• What issues are you already involved in?
• What do you want to be doing?
• Peg to already-planned events & announcements.
• Work with your partners.
• Crowdsource!
• Plan ahead.
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Step 3. Promote, Promote, Promote
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Step 4. Moderate
• Don’t go it alone!
• Before the chat starts:– Have questions pre-written and ready to go. – Make sure you have a ringer or two tuned in.
• Once the chat begins:– Set ground rules and explain the format.– Ask the questions at set intervals.– Retweet and star key responses.– Keep an eye on tangets.
• Pro tip: Use TweetChat! www.tweetchat.com
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Step 5. Follow Up
• Storify www.storify.com– Use starred tweets from the chat to build a recap.
• Tweet Archivist www.tweetarchivist.com– Download a transcript of the hashtag.– No longer free, but highly useful.
• IFTTT– Create a recipe to feed hashtag into Google Drive.
• Use recap to start promoting the next chat.
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The second annual #builtheritage tweetup at the National Preservation Conference.
Step 6. Take it Offline
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Questions?