#HashtagPhilanthropy& Youby Greg Sarangoulis

What is a #Hashtag?

A hashtag is a type of label or metadata tag used on socialnetwork and microblogging services which makes it easierfor users to find messages with a specific theme or content.-Wikipedia

How large are socialnetworks?

• Examples: Facebook, Twitter, LinkedIn

• 2 billion users

• Dozens of countries

• Average of 3 hours a day, per visit

How do nonprofits andcauses benefit?• Drives content beyond immediate network

• Engages individuals anywhere & anytime

• Accessible by cellphone and desktop

• Inbound search once clicked = interest

LIKES1500

An Example

#GivingTuesday: the brainchild of communityorganizers in New York City. Inspired by theenormous amounts of spending on the daysfollowing Thanksgiving, like Black Friday andCyber Monday. Created to provide a voice fornonprofits and leaders of philanthropic effortsand to spark interest in end-of-year giving foronline users.

By The Numbers

• 4 years

• 15 billion impression across the net

• 30,000 organizational partnerships

• 470% increase in online giving

What You Can Do

Nonprofit:

• Use already popular hashtags

• Visit #GivingTuesday's website for info about how to get involved

• Create your own but make it unique and relevant

What You Can Do

Supporter:

• Search for causes of your interest

• Look up popular hashtags

• Share with your friends

For More Info

www.gregsarangoulis.org