Green Dry (Eng versión)

15
WASH YOUR CAR PROTECT YOUR PLANET

description

Presentación Green Dry (Eng versión)

Transcript of Green Dry (Eng versión)

Page 1: Green Dry (Eng versión)

WASH YOUR CAR PROTECT YOUR PLANET

Page 2: Green Dry (Eng versión)

SITUATION CURRENT

SA VI NG  

green responsability eco-friendly

Cosumer groups and those who are innovative to emerge, take info common words:

social Is clearly a need to be met, new consumers now expect brand like ours meets your expectations to change their buying habits.

Globalization

Global Market Changes

New Ninches Emerging

Page 3: Green Dry (Eng versión)

SITUATION CURRENT

Approximate Consumption water per person per day

1,204.5 lts Washing clothes 6.6% Clean dishes by hand 8.3%

Bathing 16.60%

Car wash hose 41.51%

Other Activities 26.9%

Page 4: Green Dry (Eng versión)

MARKET GOAL

1’015 millions In the world Vehicles

in European Union Vehicles 256 millions

Vehicles in U. S. 240 millions

***Wards Auto

Page 5: Green Dry (Eng versión)

Registered Vehicles by country

According to a study of “Wards Auto" there are a total of 1.015 million cars in the world 1 car for every 7 people

CHINA 78,000,000

JAPAN 73,900,000

INDIA 20,800,000

USA 239,800,000

BRAZIL 64,800,000

AUSTRALIA 16,400,000

MEXICO 35,000,000

GERMANY 4,532

ITALY 3,945

FRANCE 3,405

UK 3,200

SPAIN 2,432

Page 6: Green Dry (Eng versión)

FEATURES SEGMENT

✓ BUSINESS PEOPLE AND CONTRIBUTING TO THE ENVIRONMENT

✓ ECOLOGICALLY SENSITIVE

✓ INNOVATIVE

✓ SOCIOECONOMIC MEDMIUM, MEDIUM-HIGH AND HIGH

Page 7: Green Dry (Eng versión)

POSITIONING Our goal is to position as a green check is different from the competition to have the support and prestige of the company Rolmex SA de CV to Through innovative product, socially responsible and environmentally friendly, highlighting the main attribute of water saving targets innovative class consumers social media, upper middle and upper willing to change lifestyle to live in Nuevo Leon and the rest of the Mexican Republic.

Page 8: Green Dry (Eng versión)

ABOUT US The endorsement of products Rolmex SA de CV, in our production of the

new line of industrial dry cleaning Greendry endorses us, with more than 40 years of experience in the fields of the oil, steel, electricity and mining. We are also credited his continues on record in the qualification of supplier approved by LAPEM, certification in ISO 9001 and its continuing work as a supplier of CFE and PEMEX by more than 25 years. The supply of our products is accompanied by the majority of the cases by the technical service and support for your application and follow-up, with which our customers achieve the maximum exploitation.

Page 9: Green Dry (Eng versión)

OUR GOAL

VISION

Our goal is position ourselves as a socially responsible company that it is distinct from the competition by having the support and prestige of the company Rolmex S.A. de C. V. through innovative products and services, effective and efficient, practical, socially responsible and biodegradable, highlighting the key attribute of saving water directed to industry, home and trade willing to the improvement of life-style in Mexico and Latin America. Our vision is to become the best viable option for chemical products and services to work actively for the environment, contributing to the creation of a friendly society, protection of water on our planet, without losing sight of our mission to offer our customers greater efficiency, effectiveness, practicality and economy.

Page 10: Green Dry (Eng versión)

The attributes of safety, quality, and image of DuGreen and satisfaction our customers, supporting the launch of Greendry to our target audience.

Quality

Security

Image

We also have Greendry  application service through the company Dugreen in public and private parking, we have provided service for over 5 years helping save more than 43 million gallons of water on the planet

Page 11: Green Dry (Eng versión)

ATTRIBUTES PRODUCT

This product is easy to use and also to explain to the consumer quickly and concisely how to use.

Greendry  How  to  use?  

1.- Shake and apply the product in an inconspicuous area Greendry less 1mt2.

2.- Rub in a circular motion with a clean micro!ber towel.

3.- Repeat until you !nish cleaning the vehicle.

4.- To increase brightness pass clean micro!ber towel in the end.

Page 12: Green Dry (Eng versión)

ATTRIBUTES PRODUCT

How many presentations Greendry account?

Presentation 250ml Serves 1 - 2washed SAVING 50 to 100 liters of water the planet!

Presentation 720 ml Makes 5 to 7 washes SAVING 240 to 300 liters of water the planet!

Presentation 1.000 liters Makes washed from 8.000 to 10.000 SAVING 320.000 to 600.000 LTS OF WATER PLANET!

Box of 22 pieces Makes 22 to 44 washings SAVING 1,100 to 4,400 liters of water the planet!

Box of 12 pieces Makes 60 to 84 washes SAVING 2,880 to 3,600 liters of water the planet!

Presentation 200 liters Makes washed from 1.600 to 2.000 SAVING 64.000 to 120.000 LTS OF WATER

Page 13: Green Dry (Eng versión)

ATTRIBUTES PRODUCT

Ergonomic design of the

packaging

Recognition Differentiation

Positioning Loyalty

Page 14: Green Dry (Eng versión)

BENEFITS OF THE PRODUCT

BENEFITS POST-SALE

✓ Savings in water consumption.

✓ Environmentally friendly. ✓ Creates awareness and encourages the rest of the population. ✓  Economic.

✓  Attracts new consumers to the business.  

✓Increase frequency of visits to the business.

✓ Satis!ed customers.

✓ Promotion and advertising business.

✓  Contact and direct treatment.

Page 15: Green Dry (Eng versión)

"Water for all, but not for everyone ... optimize this natural resource and avoid waste will be the only solution for the needs of 2030."

Writer, Naturalist and Environmental Journalist Spanish

Jose Luis Gallego

Paulina Padilla Navarro [email protected]

T: +52 (81) 8448 3917 San Pedro Garza García Nuevo León, México

http://www.scribd.com/doc/20381581/MEDIO-AMBIENTE