Great Masters Art
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Transcript of Great Masters Art
CERCA TROVA“SEEK AND YOU SHALL FIND”
The $65B art market is growing rapidly and becoming a common asset
class for diversified investment portfolios, yet it lacks a reliable protocol for
avoiding fakes and frauds.
Investment in fine art continues to be a leap of faith predicated almost entirely on expert opinions rather than scientific fact.
The answer is to create a stable path for investors to protect their assets
through indisputable evidence that supports and secures art investments.
Great Masters Art Authentication provides the scientific methodology, the
technical expertise and the vision to create the international gold standard for
art authentication.
THE OPPORTUNITY
THE VISION
SCIENTIFIC AUTHENTICITY DIGITAL FINGERPRINT AUGMENTED ART
International Gold Standard
Fact, not opinion
Flexibility of location
Fraud and Art Crime Mitigation
Non-invasive Identification
Transactional Art Database
Digital museums
Immersive environment
Interactive experience
PERFECT TIMING
Increasing art market growth
Lack of reliable authentication
Limited competition
Unique database and technology
Renowned expertise
Wealth of derived products
and services
THE MARKET
$7B $14B $29B $15B
OLD MASTERS & IMPRESSIONISTS
MODERN ARTPOST WAR /
CONTEMPORARYCHINESE ART
This period is the current focus of Great Masters Art
Authentication services. The period includes Old Masters
from the Renaissance through early Impressionists.
Fraud and forgeries are at an all time high for this sector. We are
developing the technology to digitally fingerprint art, which will
become the basis for a global authentication service.
Similarly to Modern Art, Great Masters Art can provide
museums, collectors, and investors tools to combat
crimes against these artworks and ultimately standardize an
authentication system.
China’s art market is exploding as Chinese investors look for
ways to diversify. Great Masters will gain inroads to the huge Chinese Art market with our
fingerprint technology.
9% OF HIGH NET WORTH INDIVIDUALS ASSETS ARE IN ART
AT AGLANCE
ART TRANSACTION MARKET$65B 8% FROM ONE YEAR
INCREASE IN 2013
PRIOR
COMPETITION
Competition lacks experience and reference database
New "Authenticators" are imaging labs (technology without science)
$65B industry without established authentication standards
OUR SOLUTION
SCIENTIFIC METHODOLOGY
NEW AND PROPRIETARY TECHNOLOGIES
PROPRIETARY REFERENCEDATABASE (3500+)
GOLD STANDARD OF AUTHENTICITY
THE PRODUCTS
CAS
$28K - $34K$4K - $6K $9K - $17K
Comprehensive Authenticity Survey
Performed in centralized laboratory
Diagnostic imaging, analytical diagnostics, and dating
Final report and documentation provides owner with unparalleled
security
CORE is a subset of the CAS
Centralized diagnostic imaging is the primary examination method
Comprehensive reporting provides owner with a detailed conservation
account
FARE is a fast, less robust imaging solution using mobile equipment
For buyers interested in auction items and needing quick due diligence
May result in a subset of a CAS package as a contingency of purchase
Conservation Report Fast Response
CORE FARE PAS
CUSTOM
Premium Authenticity Survey
Reserved for high profile or controversial works of art
Facilitation of in-person explanations of findings to satisfy heightened due
diligence demands of prospective buyers, renowned art historians, and the
media
HYFI Hyperspectral Fingerprint $2.5K
MAURIZIO SERACINI
BORN:
Florence, Italy BS, BioengineeringUC San Diego
PhD, Electrical EngineeringUniversity of Padua, Italy
Seracini is the pioneer and father of the science of cultural heritage diagnostics.
UCSD Alumnus of the year three times: in 2006, again in 2008 from the Jacobs School of Engineering and once more in 2011 as a celebration of 50 years/50 leaders.
The New York Times and Time Magazine have written extensive articles about his work and National Geographic
made him a fellow in 2008. Seracini was featured in the BBC and Smithsonian Channel documentary called “The Da Vinci Detective”.
Author Dan Brown included Seracini as the one real character in The Da Vinci Code and then again in his most recent novel Inferno. Dan Brown even coined the term Art Diagnostician to
describe Seracini’s innovative and revolutionary approach to the study of art.
EDUCATION:
SAN DIEGO
FLORENCE
R&D Headquarters
Cultural Headquarters
DIAGNOSTIC LABCentral Operations
BUSINESS MODEL
Investors
Art Funds
Family Office
Private Equity Funds
Private Events
Publications
Partnerships
Media/Social
CUSTOMERS BRAND PRODUCTS
Authentication
Digital Museums
Art Identification
Media Content
TECHNICAL DEVELOPMENT AND IP
Digital imaging
Data acquisition
Analytical technologies
Proprietary algorithms
Unique database
Augmented art visualization
Launch the company (convert LLC to C-corp) with a focus on securing larger strategic clients and establishing operations with a centralized lab. Commercialize diagnostic lab, portable lab and technical infrastructure and kickoff Digital Fingerprint initiative.
Founded in 2013, Great Masters was initially founded to explore the market for Art Authentication services, technical R&D and not-for-profit research projects. It has been financed by the founders through a personal investment of more than $100K plus a signficantly greater amount of sweat equity.
This round will fund the company’s operations through profitability. It will also support the critical initiatives including digitizing the Art Culture Library, expanded marketing and branding efforts, optimizing and automating the authentication process, and focused R&D for future product technologies.
PRE-SERIES A FINANCINGSEED FINANCING
$2,500,000$150,000 $8,000,000
SERIES A FINANCING
THE INVESTMENT
THE FUTURE OF ART HISTORY
AUTHENTICATION OF ART
• Internationally recognized methodology
• Scientific authentication
ART IDENTIFICATION
• International art database
• World standard
DIGITAL MUSEUM
• Augmented art
• Second Renaissance