Graeme McLean Project Manager - VisitScotland€¦ · Scottish Economy - £257m - Tourism, Retail,...
Transcript of Graeme McLean Project Manager - VisitScotland€¦ · Scottish Economy - £257m - Tourism, Retail,...
Ed ShooteMTB Development Coordinator
This new role is funded by the following organisation's:
Value of MTB to
Scottish Economy
- £257m - Tourism, Retail, Products
- £90m - Tourism
Creating a destination
Impact of Mountain
biking in Tweed Valley
- Tourism industry
- Builds community
- Health and wellbeing
- Relocation to Tweed Valley
- Job creation
Background to
stakeholder plan
Stakeholders
• Forestry Commission Scotland
• Tweed Valley Tourism Consortium
• Scottish Borders Council
• AimUp
• VisitScotland
• Scottish Enterprise
• MTB Centre of Scotland, Glentress.
• Hillside Outside Events
The Stakeholder Plan
The 8 Areas of focus
1. Trails
2. Packaging Services
3. MTB and other attractions
4. Accommodation available
5. Masterplan for Innerleithen
6. Attract businesses to Tweed Valley
7. Events
8. Social media strategy
Approach- Partnership working
- LEADER Funding
- Spreading good practice
- Sustainability
- DMBinS (mostly) provide support
Packaging the Product
- Workshops bringing businesses together
- Supporting new ideas and innovation
- Linked up journey
Make it easy
Journey to the Trails
-Who are we targeting?
-Plane to trail journey
-Airport, trams, trains
- Rental cars for bikes
- Bikes on buses
-Integrated journey
Integrating MTB Product
-Family destination
- Attract activity providers
- Promote existing
- Cultural attractions – older adults
- Adult groups
-Brewery
-Bars & Restaurants
Integrating MTB Industry
-Accommodation providers
-Bike Hotel Scotland
-Advise
-Inspect
Case Study;
Park City, Utah
Case Study;
Park City, Utah
MTB packages
promoted-Ladies riding weekends
-Family riding
-International Enduro riders
-Adventure and Gravel
Working Together
- Social media planning
- Events cycling + other
- Promoted
- Repeat visits
- Packaging the product
- National and Regional
Seizing opportunities
Guides & Skills Instructors
Visitors
- 7% International
- Euro BREXIT boost….
- Social media users?
- Technology - E-Bikes
Demographics
Purpose Built Facilities –
Across Scotland
The Future
Embracing Technology
Promoting area -
Events Calendar
National Partners
Highland Cluster
Group1. Master planning the trails – Key
destinations
2. Working with DMO to package
product
3. Infrastructure – trails and trail
associations
4. Promote exisitng assets
National Co-ordination Bring Stakeholders Together
Any questions?
Thank You