Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman...

21
Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman VisitScotland

Transcript of Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman...

Page 1: Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman VisitScotland.

Edinburgh Tourism Action Group – Edinburgh in Action

Tuesday 25 January 2011

Mike Cantlay

Chairman

VisitScotland

Page 2: Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman VisitScotland.

The Eye of the Storm

Page 3: Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman VisitScotland.

The Sky Fell In

Page 4: Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman VisitScotland.

“Blue Meannie”

Page 5: Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman VisitScotland.

World Travel Market

Page 6: Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman VisitScotland.

Malcolm Roughead, Chief Executive

Page 7: Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman VisitScotland.

Sell Sell Sell

Page 8: Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman VisitScotland.

Guerrilla Marketing Campaign coverage The Scotsman, May 2010

Page 9: Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman VisitScotland.

The Winning Years

Page 10: Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman VisitScotland.

Winning Market Share

Page 11: Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman VisitScotland.

Marketing Edinburgh

Page 12: Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman VisitScotland.

Inspiration and Perspective

Page 13: Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman VisitScotland.

Living the Legacy

Page 14: Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman VisitScotland.

USPs

Page 15: Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman VisitScotland.

Step Changes

Page 16: Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman VisitScotland.

Trams

Page 17: Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman VisitScotland.

Airport Masterplan 2040

Page 18: Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman VisitScotland.

High-speed Rail

Page 19: Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman VisitScotland.

Truly World Class

Page 20: Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman VisitScotland.

Leading the World

Page 21: Edinburgh Tourism Action Group – Edinburgh in Action Tuesday 25 January 2011 Mike Cantlay Chairman VisitScotland.

Leading the World – and for the next 200 years