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GoToMarket Case Study: Benefits of “TARGETING” Select Communities to Expand Revenues
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GoToMarket Case Study: Benefits of “TARGETING” Select Communities to Expand Revenues The Business Case: Today’s economy requires emerging firms to focus on a few select communities to generate initial revenues up to $20M to ensure a high probability of success. By focusing on select communities this solution provider found: †Improved personnel productivity †Decreased sales cycle times †Improved conversion rates †Increased year one revenues †Higher total net lifetime value “TARGETING” Case Study Highlight:
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GoToMarket Case Study: Benefits of “TARGETING” Select Communities to Expand Revenues. “TARGETING” Case Study Highlight:. The Business Case: - PowerPoint PPT Presentation
Transcript of GoToMarket Case Study: Benefits of “TARGETING” Select Communities to Expand Revenues
GoToMarket Case Study:Benefits of “TARGETING” Select Communities to Expand Revenues
The Business Case:
Today’s economy requires emerging firms to focus on a few select communities to generate initial revenues up to $20M to ensure a high probability of success.
By focusing on select communities this solution provider found:
†Improved personnel productivity
†Decreased sales cycle times
†Improved conversion rates
†Increased year one revenues
†Higher total net lifetime value
“TARGETING” Case Study Highlight:
Focused expansion:
IT Services Outsourcing GoToMarket Case Study: Benefits of IntelBooster (Primary Research) to Expand Revenues
Case Studies Available Upon Request
1. Brand Research Services1. Transform Payroll Solutions to Beyond Payroll
Workforce Management Platform2. HR Staffing tHRive3. Transform Time Attendance to Workforce
Management Leader
2. GoToMarket Intelligence 1. Launch ProBenchmark2. Launch Plan-Guard3. MAPPING: Handicap and score companies
based on demographics, psychographics, infographics, and buyergraphics.
3. M&A Research Services 1. Payroll Services 2. IT Services 3. Marketing Services Call Center Contact Center4. Cloud Managed Services
Barriers to Revenue Growth1. Your brand’s impact on operating KPIs
(Sales Close Rate%).
2. Online Brand Rankings Index (Cost Per Lead $).
3. Portfolio of Revenue Sources (Cost Per Lead $).
4. Win & Loss Analysis (Sales Close Rate%).
5. Raving Fans PR Strategy (WOM #).
6. Market Research Competitive Intelligence (Margin Intelligence %).
7. Revenue Strategy Outperforms the Competition (Cost of Sales $).
8. Routes to Market: Opportunity Mapping (Average Sales Value $).
9. Alternative Distribution Channel Strategies (Cost of Sales %).
10. Portfolio of Solutions (NLTV $, Market Share %).
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