Programmatic: Re-targeting and Look-alike Targeting
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Brand Site LOOKALIKE TARGETING & RE-TARGETING Email Google Remarketing lists for search Ads (RLSA) Identify intent with website browsing data to re-target people with Google AdWords. Google Site Re-targeting Identify intent with website browsing data to re-target people with display advertising on other media. Display Facebook Custom Audiences & FBX Identify intent with website browsing data to re-target people with Facebook advertising. Facebook Facebook FBX Identify intent with search data to re-target people with Facebook advertising. Facebook Twitter Twitter Tailored Audiences Identify intent with website browsing data to re-target people with Twitter advertising. Facebook Facebook Custom Audiences Use customer data to re-target people with Facebook advertising Display CRM Re-targeting Use customer data to re-target people with display advertising on other media. Customer Data Visitor & Customer Data Twitter Twitter Tailored Audiences Use customer data to re-target people with Twitter advertising. Display Email Re-targeting Identify intent with email data (i.e. open or links clicked) to re-target people with display advertising on other media. Email Site / Email Re-targeting Identify intent with website browsing data to re-target people with Email marketing. Search Engine Search Re-targeting Identify intent with search data to re-target people with display advertising on other media. Display Display Look-alike Modelling Use web visitor and customer data to target ‘similar’ looking people with display advertising on other media. Display 3rd Party Data Display Look-alike Modelling Use publishers data to target ‘similar’ looking people to your customers with display advertising on other media. Display Facebook Facebook Look-alike Modelling Use web visitor and customer data to target ‘similar’ looking people with Facebook advertising. Twitter Twitter Look-alike Modelling Use web visitor and customer data to target ‘similar’ looking people with Twitter advertising. Site Re-targeting enables marketers to get the right content to people based on their browsing on your website. Examples of data being used by marketers: * Search terms used to visit your website, sometimes referred to as SEO/SEM re-targeting * Products browsed or abandoned in the shopping basket * Purchase confirmation page for re-targeting cusomers. This technique, also known as data onboarding, enables marketers to target their customers with relevant content on Facebook, Twitter and with display ads on media sites. It is also possible to use this approach for prospects in an email database. RE-MARKETING LOOK-ALIKE TARGETING RE-TARGETING CRM PROSPECTING CONVERSION CONSIDERATION Search re-targeting enables marketers to target people based on the keywords they’ve searched for in Google, Yahoo! and Bing. Search re-targeting can attract new customers who’ve never visited your brand site before but have shown relevant intent. Look-alike modelling is a powerful tool that enables marketers to go out and target people that have similar traits or behaviours to their existing customers or website visitors. Examples of first-party data being used by marketers: * CRM data * Website actions * Search interaction * Hashtag interaction. You can get more of our content at www.headstream.com/content/ or you can find out more about us at www.headstream.com [email protected] I 023 8082 8500 Programmatic re-targeting and lookalike targeting are powerful ways to help brands get the right content to the right person in the right place at the right time, although as the major publishers including Google, Facebook and Twitter roll out their programmatic stalls the options available to marketers grow and the decisions become harder. The infographic below should go some way to help marketers understand the different opportunities and make informed decisions about their own re-marketing and lookalike targeting. July 2014 Programmatic
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This infographic should go some way to help marketers understand the different opportunities and make informed decisions about their own re-marketing and lookalike targeting.
Transcript of Programmatic: Re-targeting and Look-alike Targeting
BrandSite
LOOKALIKE TARGETING & RE-TARGETING
Google Remarketing lists for search Ads (RLSA)Identify intent with website browsing data to re-target people with Google AdWords.
Site Re-targeting Identify intent with website browsing data to re-target people with display advertising on other media.
Display
Facebook Custom Audiences & FBXIdentify intent with website browsing data to re-target people with Facebook advertising.
Facebook FBXIdentify intent with search data to re-target people with Facebook advertising.
TwitterTwitter Tailored AudiencesIdentify intent with website browsing data to re-target people with Twitter advertising.
FacebookFacebook Custom AudiencesUse customer data to re-target people with Facebook advertising
DisplayCRM Re-targeting Use customer data to re-target people with display advertising on other media.
CustomerData
Visitor &Customer
Data
TwitterTwitter Tailored AudiencesUse customer data to re-target people with Twitter advertising.
DisplayEmail Re-targeting Identify intent with email data (i.e. open or links clicked)to re-target people with display advertising on other media.
EmailSite / Email Re-targeting Identify intent with website browsing data to re-target people with Email marketing.
SearchEngine
Search Re-targeting Identify intent with search data to re-target people with display advertising on other media.
Display
Display Look-alike ModellingUse web visitor and customer data to target ‘similar’ looking people with display advertising on other media.
Display
3rd PartyData Display Look-alike Modelling
Use publishers data to target ‘similar’ looking people to your customers with display advertising on other media.
Display
FacebookFacebook Look-alike ModellingUse web visitor and customer data to target ‘similar’ looking people with Facebook advertising.
TwitterTwitter Look-alike ModellingUse web visitor and customer data to target ‘similar’ looking people with Twitter advertising.
Site Re-targeting enables marketers to get the right content to people based on their browsing on your website.
Examples of data being used by marketers:
* Search terms used to visit your website, sometimes referred to as SEO/SEM re-targeting* Products browsed or abandoned in the shopping basket* Purchase confirmation page for re-targeting cusomers.
This technique, also known as data onboarding, enables marketers to target their customers with relevant content on Facebook, Twitter and with display ads on media sites.
It is also possible to use this approach for prospects in an email database.
RE-M
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NG
CRM
PR
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IDER
ATIO
N
Search re-targeting enables marketers to target people based on the keywords they’ve searched for in Google, Yahoo! and Bing.
Search re-targeting can attract new customers who’ve never visited your brand site before but have shown relevant intent.
Look-alike modelling is a powerful tool that enables marketers to go out and target people that have similar traits or behaviours to their existing customers or website visitors.
Examples of first-party data being used by marketers:
* CRM data* Website actions* Search interaction* Hashtag interaction.
You can get more of our content at www.headstream.com/content/ or you can find out more about us at [email protected] I 023 8082 8500
Programmatic re-targeting and lookalike targeting are powerful ways to help brands get the right content to the right person in the right place at the right time, although as the major publishers including Google, Facebook and Twitter roll out their programmatic stalls the options available to marketers grow and the decisions become harder.
The infographic below should go some way to help marketers understand the different opportunities and make informed decisionsabout their own re-marketing and lookalike targeting.
July 2014
Programmatic
