#SMX #32C1 @Garberson
Google Analytics Power Reporting
#SMX #32C1 @Garberson
AndrewGarbersonManagerofSearch
@LunaMetrics
#SMX #32C1 @Garberson
Imagine: Scenario with Your Neighbor
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Iwantanewcar
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Acarlikeme?
SafetyFeaturesEfficientMPG
Warranty
Fun
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IfoundjustwhatIneed
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It’sgotevery-thingIneed!
SafeEfficient
Warranty
Fun
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Toputthatincontext…
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Fasterthanme
FasterthanmeFasterthanme
Fasterthanme
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Inthatscenario…
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You’reme!
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Rememberthatconversion?
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Ineedaneasyreportingtool…
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TrafficsourcesDemographics
Conversions
Dashboards
Keywords
CostdataReports
Free
Atoollikeme?
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So,IwentwithGoogleAnalytics.
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TrafficsourcesDemographics
Conversions
Dashboards
Keywords
CostdataReports
Free
Users
CohortsEvents
Funnels
Mobile
BehaviorflowFrequency
Real-time
Interests
BouncerateNetwork
Attribution
E-commerceContentgroupings
Sitespeedanalysis
Attributionmodels
Contentexperiments
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Oops
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Timetounleashthebeast.
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Yeah,thisisme
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Basic: Daily Reporting
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I’mhereforyou24/7.
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NotIdeal:Monitoring
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I’mcheckingROAS.Tellthemtowait.
NotIdeal:Worrying
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It’stimetogettowork.
Ideal:PushNotifications“Hey,somethingisgreat.”
“Hey,somethingisnotsogreat.”
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GoogleAnalyticsAlerts
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GoogleAnalyticsAlerts
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GoogleAnalyticsAlerts
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GoogleAnalyticsAlerts
bit.ly/smx-pwrsem-alerts
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Intermediate: Weekly Reporting
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Itwassupposedtobeaslowweek…
SpottingTrendsBequick
Seeall
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ReactingtoTrendsMinimizenegative
Maximizepositive
Youdidwhat?!
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GoogleAnalyticsDashboards
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DashboardsStandardorcustom
Click“Addto”
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DashboardsDon’treinvent
Buildoffexisting
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DashboardsDon’treinvent
Useexistingtemplates
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DashboardsLinkgoestoGA
Prepareyourcameras
bit.ly/smx-pwrsem-livebit.ly/smx-pwrsem-cpcbit.ly/smx-pwrsem-basic-adwordsbit.ly/smx-pwrsem-contentbit.ly/smx-pwrsem-prbit.ly/smx-pwrsem-social
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DashboardsClick“Email”
PDF>CSV
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Advanced: Monthly Reporting
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RightToolfortheJobGeneralist(dashboard)
Specialist(PPCplatform)
Orsomethinginbetween?
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NeedAll(Marketing)ToolsAllchannels
Easeofdashboards
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NeedtoDigDeepSEMcampaignsegmentation
SEOtrafficbyproductcategory
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APIwithGoogleSheets
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GAPluginFreeplugin
2minutestoimport
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bit.ly/smx-pwrsem-drive
GettingStartedHow-topost
Followsteps,elevatefeet
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MultichannelReportingConversionsfromorganicv.paid
Conversionsfromsearchv.other
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SegmentedReportinginGAStandard
Custom
bit.ly/smx-pwrsem-drive-2
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SegmentedReportinginGAStandard
Custom
bit.ly/smx-pwrsem-drive-2
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SegmentedReportinginGAStandard
Custom
bit.ly/smx-pwrsem-drive-2
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SpecificReportingSEOlandingpagetraffic
SEOconversionsbygroup
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BudgetTrackingCurrentspendv.budget
Conversionsfromsearchv.other
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BudgetTrackingCurrentspendv.budget
Conversionsfromsearchv.other
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Moredata!
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bit.ly/smx-pwrsem-import
Add-OnsAdWords
BingAdsSearchConsole
FacebookAds
FacebookInsights
TwitterAds
MailChimpMoz
SEMrush
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bit.ly/smx-pwrsem-import
Add-OnsAdWords
BingAdsSearchConsole
FacebookAds
FacebookInsights
TwitterAds
MailChimpMoz
SEMrush
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GAcanbeme.Givemercy!
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GAcanbeme.
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Orwhateveryouneed.
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Justdon’tforgetthis.
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SEE YOU AT #SMX WEST
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