Google Analytics Automation - eduWeb 2015 - Andrew Garberson
Google Analytics Power Reporting By Andrew Garberson
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Transcript of Google Analytics Power Reporting By Andrew Garberson
#SMX #23C2 @Garberson
Google Analytics Power Reporting
#SMX #23C2 @Garberson
Andrew Garberson Manager of Search
LunaMetrics
@LunaMetrics
#SMX #23C2 @Garberson
Imagine: Scenario with Your Neighbor
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I want an electric car
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I’m getting too old for that 10-‐speed
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A car like me?
Safer than bike Efficient MPG
Battery life
Commuter
Warranty
Fun
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Well, maybe not
Safer than bike Efficient MPG
Battery life
Commuter
Warranty
Fun
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I found just what I need
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It’s got every-‐ thing I need!
Safe Efficient
Battery
Commute
Warranty
Fun
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To put that in context…
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Faster than me
Faster than me Faster than me
Faster than me
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In that scenario…
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You’re me!
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Remember that conversion?
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I need an easy reporting tool…
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Traffic sources Demographics
Conversions
Dashboards
Keywords
Cost data Reports
Free
I’ve got what you need!
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So, I went with Google Analytics.
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2.8 seconds
Traffic sources Demographics
Conversions
Dashboards
Keywords
Cost data Reports
Free
Users
Cohorts Events
Funnels
Mobile
Behavior flow Frequency
Real-‐time
Interests
Bounce rate Network
Attribution
E-‐commerce Content groupings
Site speed analysis
Attribution models
Content experiments
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Oops
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Time to unleash the beast.
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10.9 seconds
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Basic: Daily Reporting
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I’m here for you 24/7.
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Not Ideal: Monitoring
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I’m checking ROAS. Tell them to wait.
Not Ideal: Worrying
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It’s time to get to work.
Ideal: Push Notifications “Hey, something is great.”
“Hey, something is not so great.”
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Google Analytics Alerts
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Google Analytics Alerts
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Google Analytics Alerts
bit.ly/smx-‐pwrsem-‐alerts
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Intermediate: Weekly Reporting
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It was supposed to be a slow week…
Spotting Trends Be quick
See all
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Reacting to Trends Minimize negative
Maximize positive
You did what?!
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Google Analytics Dashboards
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Dashboards Standard or custom
Click “Add to”
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Dashboards Don’t reinvent
Build off existing
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Dashboards Don’t reinvent
Build off existing
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Dashboards Link goes to GA
Prepare your cameras
bit.ly/smx-‐pwrsem-‐seo bit.ly/smx-‐pwrsem-‐cpc bit.ly/smx-‐pwrsem-‐basic-‐adwords bit.ly/smx-‐pwrsem-‐content bit.ly/smx-‐pwrsem-‐pr bit.ly/smx-‐pwrsem-‐social
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Dashboards Click “Email”
PDF > CSV
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Advanced: Monthly Reporting
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Right Tool for the Job Generalist (dashboard)
Specialist (PPC platform)
Or something in between?
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Need All (Marketing) Tools All channels
Ease of dashboards
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Need to Dig Deep SEM campaign segmentation
SEO traffic by product category
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API with Google Sheets
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bit.ly/smx-‐pwrsem-‐drive
Getting Started Elevate feet
Follow steps
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Multichannel Reporting Conversions from organic v. paid
Conversions from search v. other
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Segmented Reporting in GA Standard
Custom
bit.ly/smx-‐pwrsem-‐drive-‐2
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Specific Reporting SEO landing page traffic
SEO conversions by group
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Budget Tracking Current spend v. budget
Conversions from search v. other
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bit.ly/smx-‐pwrsem-‐import
Add-‐Ons AdWords
Bing Ads Search Console
Facebook Ads
Facebook Insights
MailChimp
Moz SEMrush
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GA can be me. My head is full!
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GA can be me.
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Or whatever you need.
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Just don’t forget this.
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SEE YOU AT #SMX ADVANCED
THANK YOU!