#SMX #22B @agarberson
Finding the Data in Conversion Optimization
#SMX #22B @agarberson
#SMX #22B @agarberson
#SMX #22B @agarberson
#SMX #22B @agarberson
#SMX #22B @agarberson
#SMX #22B @agarberson
Finding the Data in Conversion Optimization
#SMX #22B @agarberson
#SMX #22B @agarberson
#SMX #22B @agarberson
This way is north, right?
#SMX #22B @agarberson
Listen to me, DUMMY!
#SMX #22B @agarberson
Can’t hear you!
#SMX #22B @agarberson
This looks like a path.
#SMX #22B @agarberson
We’re almost there!
#SMX #22B @agarberson
If only YOU had listened…
#SMX #22B @agarberson
Pinterest AdRoll Magestic Maxymiser Kissmetrics Marin ConstantContact Cyfe Supermetrics Buzzstream VWO Clicktale Compete Hubspot Pardot ExactTarget Oracle Marketo SEMRush SpyFu Moz NerdyData Followerwonk Buffer Hootsuite Percolate Google Analytics Google AdWords Bing Ads Google Trends Google Search Console Bing Webmaster Tools NewsCred Skyword Kapost Parse.ly Twitter Contently Tableau Adobe Target Optimize.ly Unbounce HotJar CrazyEgg Bit.ly MailChimp Campaign Monitor Rapportive SendGrid Kenshoo Acquisio Facebook Twitter and many many more
#SMX #22B @agarberson
This is a path and based on my intuition it looks like it may be going in the right general direction so let’s assume it’s
correct and follow it to god-knows-where.
#SMX #22B @agarberson
Reporting in AdWords Analytics Optimize
#SMX #22B @agarberson
Reporting in AdWords Analytics Optimize
Have been doing
Should be doing
Will be doing
#SMX #22B @agarberson
Reporting in AdWords
#SMX #22B @agarberson
#SMX #22B @agarberson
Brain overload
#SMX #22B @agarberson
bit.ly/smx-cro-exp
#SMX #22B @agarberson
bit.ly/smx-cro-label
#SMX #22B @agarberson
bit.ly/smx-cro-reports
#SMX #22B @agarberson
Wait... which metrics?
#SMX #22B @agarberson
Headline Display URL Description Description
#SMX #22B @agarberson
Conv. Rate
#SMX #22B @agarberson
bit.ly/smx-cro-stats
#SMX #22B @agarberson
Reporting in Analytics
#SMX #22B @agarberson
#SMX #22B @agarberson
OMG I’m so excited!
This is me
#SMX #22B @agarberson
It’s been 6 hours… This is you
#SMX #22B @agarberson
bit.ly/smx-cro-seg
#SMX #22B @agarberson
bit.ly/smx-cro-seg
#SMX #22B @agarberson
#SMX #22B @agarberson
#SMX #22B @agarberson
bit.ly/smx-cro-events
#SMX #22B @agarberson
bit.ly/smx-cro-events
#SMX #22B @agarberson
#SMX #22B @agarberson
#SMX #22B @agarberson
Reporting in Optimize
#SMX #22B @agarberson
#SMX #22B @agarberson
#SMX #22B @agarberson
#SMX #22B @agarberson
bit.ly/smx-cro-tfa
#SMX #22B @agarberson
bit.ly/smx-cro-tfa
#SMX #22B @agarberson
bit.ly/smx-cro-tfa
#SMX #22B @agarberson
#SMX #22B @agarberson
Pinterest AdRoll Magestic Maxymiser Kissmetrics Marin ConstantContact Cyfe Supermetrics Buzzstream VWO Clicktale Compete Hubspot Pardot ExactTarget Oracle Marketo SEMRush SpyFu Moz NerdyData Followerwonk Buffer Hootsuite Percolate Google Analytics Google AdWords Bing Ads Google Trends Google Search Console Bing Webmaster Tools NewsCred Skyword Kapost Parse.ly Twitter Contently Tableau Adobe Target Optimize.ly Unbounce HotJar CrazyEgg Bit.ly MailChimp Campaign Monitor Rapportive SendGrid Kenshoo Acquisio Facebook Twitter and many many more
#SMX #22B @agarberson
This is a path and based on my intuition it looks like it may be going in the right general direction so let’s assume it’s
correct and follow it to god-knows-where.
#SMX #22B @agarberson
LISTEN TO ME,
DUMMY!
#SMX #22B @agarberson
This way is north, right?
#SMX #22B @agarberson
#SMX #22B @agarberson
LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU! SEE YOU AT #SMXEAST