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Are you a business looking to increase your

leads ?

Are you looking for a flexible marketing

platform ?

Do you want to see quick results ?

Do you want to know more about

your visitors market ?

Google AdWords is the right answer for you

Do you want to get global as well as

local customers ?

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Why AdWords

Targeted & Quick Results

Budget Control

Campaigns are measurable

Pay only for results

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Google AdWords commonly know as “PPC” – Pay Per Click

1. More visitors means more leads 2. Easy to use platform 3. Uses “Keywords” oriented approach 4. Google Provider Network gives great visibility5. Reach “Global” Customers

Create Google Ads that works for you!

Google AdWords

Different Types of AdsS. No. Type of Ads Example Brief Description

1 Search Ads • Online ads that appear alongside the search engine result page when users search a keyword query on Google.

2 Display Ads(includes Re-marketing)

Contextual banner ads used   in YouTube, Gmail, Blogger, etc. These can be text, images, and even video based

3 Video Ads • Ads that appear on Google’s video-sharing site. S• Video advertising made easy and customizable since

Google owns youtube. • Ads can appear as banner ads, in-video overlay ads, in-

stream video ads (which are video ads that appear before or during another YouTube video), as well as several other setups.

4 Shopping Ads (PLA)(only for e-com sites)

These ads appear on Google Search pages to the left, and top of results. Key Features are1) Feature a product image, and2) Are tailored towards products and product categories (vs. keywords)

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AdWords Engineering

DiscoveryDesign & Set up

Run & Analyze

Optimize

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Engineering Approach

Discovery

• Interview stakeholders• Workshop with Domain

Experts• Define & Agree on

Objectives• Competition Ad

Analysis• Identify search terms

used as natural language search

Design & Setup

• Keyword planning• Design & create

Campaign Structure• Design and create Ad

Copies• Create Extensions to

enrich the ad copies• Set up Budgets,

Schedule• Configure Adwords

with Google Analytics• Design & Build Landing

pages

Run & Analyze

• Make the ads live• Monitor Analytics • Monitor and Analyze

Adword Metrics• Search Term analysis

Optimize

• Based on Analysis, optimize ➢ Ad copies➢ Keywords➢ Landing Page➢ Budgets➢ Campaign Structure

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Deliverables & Key Performance Indicators

CTR – Click Through RateCPC – Cost per Click

Optimized Ad Copies

Analytics Report on AdWords

Impactful Landing PagesDeliverables

Key Perform

ance Indicators

Mind Share

# Impressions Ad Position

Traffic CTR # of visitors to Website CPC

Lead Capture

# of valid opt-ins

Cost per opt-in

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Maximizing ROI

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Extensive Keyword Research

• Choose words & phrases used as natural search terms

Compelling Good Ad copies

• Improve Click Through Rate (CTR)

Effective Landing pages

• Engage Visitors and Enhance Conversions

Use of Ad Extensions

• To get maximum result out of your Ads

Create World Class Adcopy ?

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• Highlight the uniqueness of your product

• Include the Main keywords

• Special offers or promotions which you want your customers to know

• Make it readable for the Mobile User

• Give specific calls to actions (CTA) for the users to choose

• Be specific and clear on the ad to inspire the customer to click the ads.

• Test different versions and see what works

A meta description can influence the decision of the searcher as to whether they want to click through on your content from search results or not. Write calls to action!

• Use numbers & negative words• People love to click on tile tags with starts with "what is..........."• Include the keywords towards the front.• Aim for 6 word title tag• Use power words and adjectives• Evoking curiosity increases clicks

Title

Meta Description

URLImportant keywords must be included in the URL

Compelling Ad Copy

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Quixell.inUse additional features– Maximize CTR

Use of AD Extensions

Site Link

Structure SnippetsCall Out

Review

Location

Phone

Things to remember• Define Clear Objectives

• Choose the right set of keywords for your ads

• Make the ad precise to the point and capture the audience

• Make your offer very clear in the landing page

• Use Ad Extensions and capture more leads

• Monitor the performance of the Ad and optimize continuously

• Have a tight control over the budget.

References : http://www.business.com/online-marketing/6-reasons-why-your-business-should-be-using-google-adwords

https://support.google.com/adwords/answer/1704392?hl=en

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