Google AdWordsTen Best Practices

Himanshu BhagatSenior Manager – MarketingGaadi.comhimanshu.bhagat@gmail.com

Know Your Goals By Heart

Leads Branding Sign Up Traffic

1

Right Structure MattersCampaign

Ad Groups

Keywords + Ads

Tight Theming Relevant Keywords Relevant Ads

2

Use Power of Segregation Improved KW QS Relevance: KW Ads Landing Page Ad Group Level Budget Control

3

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4

Optimize. Optimize Again. Keywords:

Better Quality Score Match Type Max. CPC

Ads: Performance Best Practices

Settings: Targeting Budgets Timing Audience

Check Ad PerformanceAlways Monitor Ad Performance.Improve CTRs Now!www.AdPerformance.com

5

Separate YT from Display from Search

Keep campaigns separate Goal specific medium breakup Better analysis by medium

YT Display Search

6

Never Ignore Long Tail

Better CTRs, Lower ROIs, Less Competitive

Long Tail keywords comprise more than 70% of search traffic- SEOmoz

7

Try New Innovations Enhanced Sitelinks Shared Budgets Remarketing Search Funnels Social Ads with Google+ Conversion Optimizer Geo Targeting Ad Extensions

And many more...

8

Analyse Analytics

Top 10 Organic Keywords Conversions Data Multi Channel Funnels & Conversion

Paths

9

Think Long Term10

AdWords = Logic AdWords ≠ Magic ‘Effect’ to ‘Cause’ Is Data Driven Goal Driven Historical Data Drives Value

Thank You.

Questions?Comments?Feedback?

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