Google AdWord & Benefits Information on how search engine marketing helps you to
Google Adword Introduction
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1 Introduction to AdWords Apex TG India Pvt Ltd
description
Google Adwords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering, this appears as a “sponsored link”
Transcript of Google Adword Introduction
Where Are We Today…and Where Are We Going?
1995 2007 2050?
Digital Media$
Non-Digital Media
Today
As a Marketer, Your Objectives Are Manifold
AwarenessCreate awareness
EducationCreate interest through
information
ImageMaintain brand
Direct responseCycle of trial, purchase, and repeat
Television
Radio
Direct mail& response
Outdoor SearchMarketing
Search is the Most Efficient Channel
$50
$20
$8.5
$0
$20
$40
$60
$80
Direct mail Email Online display ads Yellow Pages Search
Approximate Customer Acquisition Cost Across Various Channels
$70
$60
Agenda
The Changing Marketing Landscape
Reaching Google’s Audience with Your Message
How to Get Started with Google AdWords
How to Run a Successful AdWords Campaign
Google AdWords Reaches Global Markets
People use Google in over 100
languages
The Google Network reaches more than 80% of worldwide Internet
users.
The Google Network
Google: #1 U.S. search engine:
Search partners:
Thousands of Content partners:
Connect with Consumers When They
Search
with Google’s
Search Solutions
Connect with Consumers When They Research
with Google’s
Content Network
Connect with Consumers
When They Pursue Interests
with Google’s
Site Targeting
Reach customers via three advertising touch points:
Reaching Customers Online
Imagine Your Business on Google
Your BusinessImagine your business here right when a user is searching for what you offer
www.YourBusiness.com
Google Search Results
Search Query: ‘flowers’
Google Search Results
Google AdWords Ads
AdWords Ads
Keyword Advertising
• Targeted advertising
• Better advertiser ROI than untargeted ads
• Improved user experience
AdWords for Content - AdSense
Reaches millions of users as they read content online
Google scans a page, interprets its content and
serves relevant ads
Recipe for Roasted Garlic Pasta Sauce
Relevant ads Targeted in real-time
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Introduction to AdWordsApex TG India Pvt Ltd
@Google+
