Dear Adam Bowie,

We are delighted to share with you our progress on the Google AdWord campaign that we have launched on your behalf.

Please see below a copy of the AdWord setup and text we have used to create the Ad. You will also see the keywords we have chosen based on our research. We think that these keywords are best suited to generate traffic to your website.

On the very bottom the actual live Ad, based on a keyword search.

It will be our pleasure to provide you with an update on the progress of this campaign within 3-4 weeks.

Best regards,Sheridan Nichols

Please find below an update of your AdWord campaign that I have launched for you on September 22, 2013.

As of October 8, 2013, the campaign has generated 52 clicks to your website. Due to the limit of $100 for this project, I have canceled the campaign. See the posted statistics below.

In order to increase the effectiveness of the campaign I had removed the following keywords that had not preformed well: Money saving vouchers, 50 off voucher, Frankie and Benny vouchers, Bella Vita vouchers, Tri-Cities vouchers. The ad text is well written and I saw no need to change that. The details for the most effective keywords are also posted below. It was a pleasure

working with you and I hope that this campaign has been helpful. I think that Google Adwords would be an effective way to generate more visits to your website. In your website, SaveRightNow’s, case I think that this campaign could be very useful. In just one week I was able to generate fifty clicks. Had I limited the campaign to last over a month and only activate on the weekends, I believe that the number of clicks would have doubled. Friday, Saturday, and Sunday alone generated over thirty clicks alone.

Had I the opportunity to redo this campaign, I would have limited the days I had the ad displayed and tweaked the keywords more. The keywords that I had chosen were almost all two words, and the keywords that were merely a single word did not generate enough clicks. What I would suggest you try is to play around with some of the keywords if you do your own campaign. Change the keywords around a bit each week to see what works. A feature that Google has is keyword suggestions, which were very helpful, that I believe you would benefit from using.

Data collected on the ad campaign from the week of September 22 – 29, 2013:

Best regards,

Sheridan Nichols