Good Design is Honest: Cognitive Science to UX Design Principles
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Transcript of Good Design is Honest: Cognitive Science to UX Design Principles
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LEAST EFFORT
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HUMAN FINATUDE
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PEOPLE MAKE MISTAKES
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MEMORY IS COMPLICATED
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PEOPLE ARE SOCIAL
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ATTENTION
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PEOPLE CRAVE DOPAMINE
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UNCONSCIOUS PROCESSING
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MENTAL MODELS
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VISUAL SYSTEMS
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PRINCIPLES
GUIDING PRINCIPLES
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YOU ARE NOT THE USER
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EMPATHY FIRST
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Customer Hypothesis
UNDERSTAND THE REAL PROBLEM
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MAKE THINGS SIMPLE
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DO NO HARM
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PRINCIPLES OF USER EXPERIENCE DESIGN
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ARTICULATE CONTEXT
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USE CONSTRAINTS APPROPRIATELY
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FIRST IMPRESSIONS
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BE CREDIBLE
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SIMPLICITY
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VISUAL HIERARCHY
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INFORMATION SCENT
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AVOID JARGON
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WAYFINDING
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LEAST EFFORT
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ROBUST MULLIGAN!
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CLOSE THE LOOP
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RESONATE
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USE EMOTION
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PRINCIPLES OF VISUAL DESIGN
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CONTRAST
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EMPHASIS
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PROXIMITY
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REPETITION
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WHITE SPACE
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WHITE SPACE
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HARMONY
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UNITY
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EXERCISE An introduction to Heuristic Evaluations!
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“There is a cognitive limit to the amount of complexity that can be handled internally; sketching provides a temporary, external store for tentative ideas, and supports the ‘dialogue’ that the designer has between problem and solution.”
Nigel Cross
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TECHNICALLY THIS IS CALLED A CHARRETTE*.
CREATE PITCH
CRITIQUE
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BARE MINIMUM
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SOLVE A PROBLEM
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Generate lots of design concepts (options*) Present concept as stories
Check stories for coherence Integrate (steal) & Iterate
Critique using Ritual Dissent Converge around testable solution hypotheses
*See Chris Matts Real Options Theory
DESIGN STUDIO
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Thank you!
WILL EVANS @semanticwill