Qs, ux, design

Reflective experiences From generic to P.O.V. !

!

!

QS meet up

30.03.2014

Remy Bourganel | Reflexive experience | QS show and tell meetup | NUMA | © 2014

Remy Bourganel | EnsadLab SociableMedia | Reflexive experience | QS show and tell meetup | NUMA | © 2014

> Sense: the experience of perceiving what’s going on, in real time, as from data collected from sensors, or from haptics feedback. > Reflect: the experience of stepping-back, putting into perspective from patterns contemplation. > Do: the experience of enhanced/coached action or decision-making from data analytics, machine-learning, recommendation and behavioural change algorythms.

3 experience spaces converging from data valorisation


Making the invisible visible, sense !!!!!!!The ‘nuage vert’ Helsinki 2009

3 experience spaces converging


Making the invisible visible, reflect !!!!!!!Dopplr traveler footprint 2009



Making the invisible visible, reflect !!!!!!!3D footprint Time spent by location C. Ramus, Orange, 2012



Making the invisible visible, reflect through time 5.39 !!!!!!!Taxi traffic in Lisbon Line thickness: density, green: high speed, red: slow speed 2009



Do Taxi traffic About 10 mn for a taxi Book now?



Do Taxi traffic About 10 mn for a taxi At this time, it’s usually 30 mn. Book now?



A brand perspective

Control DelegationControl DelegationBMW: manual by default, with assistance when required.

Google: automatic by default.


A brand perspective

Control Delegation

Google now Iceberg logic Only ‘Do’ visible.


A subjective perspective

Different coaches can focus data analysis differently and deliver different recommendations. Coach, guide, muse, teacher, sparring partner, conscience, critical vs empathic, in the flow vs out of the flow.


Designing against qualities


Framework of qualities

Design is a creative synthesis activity: aiming at balancing experiential qualities.

Donald Norman’s experience model

behavioural reflective

viceral

experience


Framework of qualities

Design is a creative synthesis activity: aiming at balancing experiential qualities.

Donald Norman’s experience model

behavioural reflective

viceral

experience

Functional Symbolic

Sensorial

experience>

in designer’s language


The familiar and the new

Piaget & constructivism: To solve experience B, a child builds on previous experience

A. Then negotiation happens between assimilation and accommodation.

From this comes the concept of affordances (J.J. Gibson): actions possibilities that

are readily perceivable by an actor from remembered experiences...

!

Therefore, design as change agent needs to address both a marketing need to

value the perception of a disruption / people’s need to capitalise on experience.


The familiar and the new applied: the desktop metaphor

For example, the desktop metaphor was purposefully referring to real world

objects as metaphors to help one grasp the abstraction of a digital ‘space’.

And this is not exclusive to digital devices.

original desktop metaphor

Remy Bourganel | building a vision from design | The Family | © 2014

The familiar and the new applied: the typewriter

The QWERTY keyboard was designed from technical contraints. Better options

for usage have been designed since, but the trade-off effort/benefit is perceived

as negative. The objectively better option doesn’t necessarily win!

Original Qwerty keyboard, 1880

Apple Qwerty keyboard

Dvorak keyboard, first alternative, 1936 Colemak, 2006

Remy Bourganel | building a vision from design | The Family | © 2014

The familiar and the new applied: the Leapmotion

Exceptional technological performance of high definition gesture movement

capture, but without any usage! Gestures in the void are counter-natural

and stress the body, without physical artefact in hand, long usage creates a fatigue.

Leap motion, gestures in the void!


Where is design best suited?

Roberto Verganti/Donald Norman

meaning

incremental change radical change

tech

nolo

gy

incr

emen

tal c

hang

e ra

dica

l cha

nge

technology

push

technology

epiphany

!!design

market pull

(user centred)

design

time

prod

uct

Human

Centred

Design

technology change

or meaning change

R. Verganti D. Norman


Crossing the chasm


Diachronic vs synchronic

Muji vs…

Aether music player, evovle/learn from context (place/time)

Services involving programmable matter are diachronic.

They reveal and evolves over time. The design becomes conversational with user.

Principles are grounding the evolutions.

They help bridging evolving experiences.

They frame the big picture.


Context is king

Context: People/Time (before, during, after)/Place

Minkowski’s space-time: light cone and hyper surface of the present

Minkoski’s model

Focus on Real-time value

covers the fact that before

and after matters a lot…

if not more.


Context is king

time, season, weather, workload, activity, mobility:

externalities not yet considered in QS/health


Correlation isn’t causality


We’re not rations animals

Qs, ux, design

Design

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