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Welcome!

Tuesday, February 12, 13

The Philosophy of UX

Andrew Wirtanen

Tuesday, February 12, 13

HelloAgenda1. Video2. Recommendations for projects/organizations 3. UX history & methods4. Panel Discussion

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The future (or present?) of UX

Watch Video

Tuesday, February 12, 13

The optimal team

• Shares two pizzas- No more, no less

• Is cross-disciplined

• Is highly collaborative

• Makes rapid updates- And as a result: innovates

Tuesday, February 12, 13

Kill the UX department

• ...But don't kill the people

• UX is a philosophy, not a department- Peter Merholz (Founder, Adaptive Path)

• Give the "UX people" real job titles- e.g. Information Architect, Interaction Designer, User Researcher, UX Strategist, Visual Designer

• Everyone on the team should believe in creating a good user experience

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What about startups/small teams?

• Don't hire a UX person

• Understand good UX practices and practice lean UX

- http://theleanstartup.com/

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How did we get here?

• Government-funded research• Cockpit design• WWII workstation research

Human Factors

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The Four Waves of UX

Adapted from "The Four Waves of User-Centered Design"- Dr. Williams Gribbons, UXMag.com

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Wave 1: Manuals

1980s

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Wave 2: Usability

1990s

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Usability Testing

• Recruit representative users

• Give them typical tasks

• Gather qualitative and quantitative data

• Iterate!

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Expert Reviews

• Experienced UX strategists or user researchers review a product with heuristics

• Most common list of heuristics: http://www.nngroup.com/articles/ten-usability-heuristics/

• These work better collaboratively

• See http://uxmag.com/articles/all-together-now

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Wave 3: UX Department

2000s

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Surveys & Online Research

• Gather feedback quickly, easily with surveys with a tool or with Facebook/Twitter

• Use Google Analytics goal tracking to identify issues

• There are many other good tools: e.g. http://www.optimalworkshop.com/

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The Golden Era of Prototyping

• UX builds a specification

• Development/design works from it

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Wave 4: Collaboration & innovation

Now

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Persona Workshops

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Page Description Diagrams

See http://uxmag.com/articles/re-introducing-page-description-diagrams

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Conclusion

Thanks!@awirtanen

• Kill your UX department

• Eat two pizzas

• Collaborate and innovate

Tuesday, February 12, 13

Nancy Jin, Mark Riggan, Andrew Wirtanen

Panel Discussion

Tuesday, February 12, 13

Thanks for Coming!

And special thanks to our sponsors:

Tuesday, February 12, 13

Social LoveCrop

http://www.meetup.com/designcrop/Twitter: Crop_meetup / #CropMeetup

HostAtlantic BT / twitter: @atlanticbt / http://www.atlanticbt.com

Co-OrganizerEileen Allen / twitter: @eileenallen / dribbble: eileenallen

Co-OrganizerCorey Brinkmann / twitter: @cbrinkmann / dribbble: cbrinkmann

PresentersAndrew Wirtanen • twitter: @awirtanen / Mark Riggan • dribbble: markr / Nancy Jin • dribbble: nancyjin

Tuesday, February 12, 13