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Michael Lelashvili, Head of Brain Source International

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People's Bank - the Name Says It All

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Koka Goginava, General Director of People's Bank

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Khatuna Maglakelidze Tsiskvili's management supervisor

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Mako Jaoshvili the head of the PR Department of JSC Nikora

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Q. Eco-Food owns around 50% of the local market. How difficult is it to build up the reputation of leader and moreover maintain the top niche with dignity?A. Leadership is achieved only through hard work. You must try to look at your company objectively and think from the customer's point of view. Only then can you get the right picture of what has to be done and how.What's more difficult is to maintain the gained leadership positions. In the dairy segment competition has always been healthy, which I welcome as a businessman and as a member of society.

Q. Eco-Food, the winner of Golden Brand 2007 claims to win awards in mayonnaise production. How has the company managed to establish the position of leader in the local market and what's your leadership strategy for the current year?A. Eco-Food does have the ambition to win golden Brand 2008 in mayonnaise production. Currently we possess 15 of the local market in this direction and our major competitors still remain foreign manufacturers. From September we'll start aggressive activation of this direction and will try to truly deserve the Golden Brand award. In order to get there we must again work hard.

Q. At present Eco-Food consumers are supplied with seven sorts of Eco-Food Mayonnaise, including five new types: deluxe, family, olive, salad, and fitness. They have different quantities of fat as well as dissimilar tastes for different quality and content. What was the reason for deciding to associate Eco-Food's leadership image with mayonnaise?A. We intend to release even broader varieties of products in this direction. The Georgian population has the right to have their food flavoured by high quality national mayonnaise. Q. Eco-Food has allocated GEL 200,000 for their PR campaign this year. What major aspects of the company's image as that of a leader of 2008, are you motivated to promote the most? A. I'm much delighted with the results gained by the adverti-sing policy of the company. At this point the 2009 strategy is being planned and that's the most information I can deliver at this time.

Q. Considering the local market competition, what do you regard the basic issues to be taken into consideration while dealing with the competition in the dairy field in Georgia and what are the assets the leader should possess?A. It's rather difficult and interesting at the same time to work in such a competitive environment. What matters the most is that the company's manager should be able to have an objective evaluation of the situation and never get self-satisfied. To my mind that's the key to corporate success.

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2007-2008 Ongoing Economic Processes of Georgia

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