Gogh - Geomarketing Database (English Version)
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Geomarketing Database of usual population movements GOGH
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Transcript of Gogh - Geomarketing Database (English Version)
Geomarketing Database of usual population movements
GOGH
Variables• Social Class.• Gross Traffic.• Net traffic• Age.• Sex.• Social class.• Employment status.• Studios.• Household size.• Media consumption.• Household equipment.• Leisure Habits.• Means of transportation.• Traffic by time of day.• Traffic days.• Reasons to moving.
Barcelona
Alicante
Sevilla
Bilbao
Valencia
Madrid
METROPOLITAN AREAS
85 MUNICIPALITIES
6
Jaén Murcia
Granada
AlmeríaCádiz
Badajoz
Salamanca
Las PalmasG.C.
Sta. Cruz Tfe.
Logroño
Pamplona
OviedoGijón
Albacete
La Coruña
Huelva
Córdoba
Elche
Lérida
Jerez
Málaga
Cartagena
Tarragona
Vigo
Lugo
Santander
Zaragoza
León
Burgos
San Sebastián
Castellón
Orense
+33
CITIES
FIELD: National . Metropolitan Area included for 6 cities.
UNIVERSE: People from 14th to 75th years old, residents in cities of reference.
SAMPLE: 21.436 interviews. Final Ratio 1/756 indv.
Fieldwork
Track people
How?
A - G.P.S.
Asisted G.P.S.
Solution:
AUXILIARCHANNEL
2009-05-06 13:08:14:027 GMT+1:00.
100010100100100100011110101010010010010001001010010010101010100011111110101101010010010010100100101000101001001110101010100101001001010101110110101001
0110
2009-05-06 13:08:14:027 GMT+1:00.
100010100100100100011110101010010010010001001010010010101010100011111110101101010010010010100100101000101001001110101010100101001001010101110110101001
0110
2009-05-06 13:08:14:027 GMT+1:00.
100010100100100100011110101010010010010001001010010010101010100011111110101101010010010010100100101000101001001110101010100101001001010101110110101001
0110
2009-05-06 13:08:14:027 GMT+1:00.
100010100100100100011110101010010010010001001010010010101010100011111110101101010010010010100100101000101001001110101010100101001001010101110110101001
0110
Dailytracking of
eachPanellist
?
?
ANNUAL FIELDWORK
GPS 2 WEEKS COLLABORATION PERIOD
210 CITIES
>23.000 INTERVIEWS
TNS
NATIONAL COVERAGETARGETS
MUNICIPALITY COLLABORATION
3.000 GPS PANELIST ONLY IN MADRID
2.700 GPS PANELIST ONLY IN BARCELONA
OUTPUTS
Shape file for GIS
EXCEL DATA
EXCEL DATA
About us
Who we are
Market ResearchEspecializated
Who we are
Focused inOoH
Who we are
Audience Measurement
GEOMEX: Spanish OoH Audience measurement.
GEOMETRO: Measurement of OoH Underground Advertising Audience.
GEOTRANS: Measurement of OoH Bus Advertising Audience
Audience Measurement
GEOMEX: Spanish OoH Audience measurement.
GEOMETRO: Measurement of OoH Underground Advertising Audience.
GEOTRANS: Measurement of OoH Bus Advertising Audience
MOVE: Australian OoH Audience measurement.
GEOMEX: Spanish OoH Audience measurement.
GEOMETRO: Measurement of OoH Underground Advertising Audience.
GEOTRANS: Measurement of OoH Bus Advertising Audience
MOVE: Australian OoH Audience measurement.
Consultancy at ROUTE, United Kingdom OOH Audience Measurement (old POSTAR).
Audience Measurement
OoH Tools
QUANTUM: Media planning software, buying and optimization system for Out of Home.
INVENTORY: Software for billboards management.
VISIBILITY ZONES: Patented analysis system of visibility for Billboards.
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