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Transcript of GMG Presentation
LAS VEGAS SUN | LAS VEGAS MAGAZINE | VEGAS2GO | LAS VEGAS WEEKLY | THE SUNDAY | VEGAS INC
A publishing pioneer, Greenspun Media Group has more than
60 years of journalism expertise, making it the most influential,
full-service multi-media organization in Southern Nevada.
Our clients have access to an extensive amount of unique
branding and marketing opportunities in which we offer
multiple platforms to create and execute their business’
objectives. We provide award-winning graphic design, print
& digital media with complete market coverage, innovative
event concepts, execution and much more.
We pride ourselves on having the single largest and most
engaged audience of any media company in Las Vegas.
PRINT. DIGITAL. SOCIAL. EVENTS.
LASVEGASSUN.COM | LAS VEGAS WEEKLY | THE SUNDAY | VEGAS INC
600,000+Local ReadersPer Month
LAS VEGAS MAGAZINE | VEGAS2GO
Tourist ReadersPer Month800,000+
GREENSPUN MEDIA GROUP 2014
Las Vegas Sun#1 Independent, locally-owned news source Pulitzer Prize Award Winner
LasVegasSun.com2009 Pulitzer Prize for Public Service2013 EPPY Award Winning Website & Photography2013 Best Website, Urban Daily Newspaper from Nevada Press Association
Las Vegas Weekly#1 Local Weekly News & Entertainment Publication2013 Best Website, Urban Weekly from Nevada Press Association
LasVegasWeekly.com2013 EPPY Award Winning Website
Vegas Inc (The business section of The Sunday)#1 Business Publication in Southern Nevada
VegasInc.com2013 Best Business Website in Nevada from the Nevada Press Association
Las Vegas Magazine#1 In-room & Tourism Magazine in market
Vegas2Go#1 Visitor Guide on the Las Vegas Strip1
MARKETLEADERS
WEDELIVERLOCALS
GREENSPUN MEDIA GROUP 2014
LOCALREACH
1,700+LOCATIONS
Distributed in more than 1700
locations citywide
Reaches an average of 265,100
adult readers
Source: The Media Audit, Sept-Oct 2013
ADULT READERS
Blankets Las Vegaswith 65,000
copies weekly65,000COPIES WEEKLY
LAS VEGASWEEKLY
265,100
GREENSPUN MEDIA GROUP 2014
TheMusic Issue
The Weekly Awards
SIGNATURE COVER PARTIES
The Nightlife Issue
TheBooze Issue
TheAnniversary Issue
EXPOSURE Print & Digital Advertising E-Marketing exposure to our large & ever-growing subscriber databaseDedicated photographer and post event photo coverageMulti-platform social media supportPress releases, media alert inclusion and other PR supportOn-site activation opportunities
And much more
LVW EVENTS
COPIESWEEKLY
THE SUNDAYVEGAS INC
THE NEXT BIG THINGIN NEWS
Gone are the days of breaking major news in print media. Greenspun continues to innovate.
The Sunday answers the question of what comes next. The Sunday helps you understand how the most important headlines affect our community.
Dynamic, exciting, forward thinking, fresh.This new weekly news publication is backed by a 24/7online news operation and award-winning news room.
Vegas Inc is the business section of The Sunday expanding the reach of the most read business publication of Southern Nevada.
65,000 copies weekly in circulation
65,000
GREENSPUN MEDIA GROUP 2014
THE SUNDAYDISTRIBUTION
LOCATIONSCITYWIDE
1,700+
Womento Watch 40 Under 40
SPECIALPUBLICATIONS
Health CareHeadliners WomensCare
Top TechExec Awards
Book ofBusiness Lists Top Doctors Top Lawyers
HealthCareQuarterlyGiving Guide
GREENSPUN MEDIA GROUP 2014
HEALTHCAREQUARTERLY
30,000COPIESDISTRIBUTEDQUARTERLY
DISTRIBUTIONPOINTSINCLUDE
HealthCare Quarterly is a publication covering the
latest treatments, industry news and changes to existing
health care laws and regulations. The only publication
of its kind in Southern Nevada, Vegas Inc’s HealthCare
Quarterly contains contributions from medical industry
experts. These professionals provide their expertise
helping us all navigate the complex world of health care.
• Mailed to every M.D., D.O., and medical office in Clark County
• Medical offices and hospitals throughout Southern Nevada
• Mailed locally with The Sunday / Vegas Inc
• Retail locations including CVS, Walgreens, and Barnes & Noble
• Pickup locations in high earning zip codes
WEDELIVERTOURISTS
GREENSPUN MEDIA GROUP 2014
TOURISMREACH
98%EXCLUSIVE
IN-ROOM PUBLICATION
Exclusive Tourist Publication in 98%
of Rooms
665,000 Las Vegas Magazinereaches 665,000
unduplicated visitors weekly
UNDUPLICATED VISITORS
In 140,000 rooms in Las Vegas, Las Vegas
Magazine has the highest distribution among
competitors140,000
COPIES DISTRIBUTED
LAS VEGAS MAGAZINE
67%67% of Las Vegas visitors do not
have their activities preplanned
Source: 2012 LVCVA Visitor Profile Report
GREENSPUN MEDIA GROUP 2014
83%MULTIPLE READERSHIP
83% of visitors use Vegas2Go multiple times
throughout their stay
375,000 Vegas2Go reaches 375,000 unduplicated
readers bi-weekly
UNDUPLICATED READERS
Vegas2Go distributes 150,000 copies
bi-weekly and is themost used visitor
guide in the market150,000
COPIES DISTRIBUTED
VEGAS2GO
Source: Reader survey conducted by Survey America of Nevada
WEDELIVERDIGITAL
DIGITALREACHFor more than 60 years, Greenspun
Media Group has been a pioneer in
publishing in Southern Nevada. Always
innovative and continuously evolving,
Greenspun Media Group’s award-winning,
state-of-the-art digital websites extend
the power of our publications beyond
the page. Recognized across the country
and regionally as a leader in digital news,
entertainment and business information,
Greenspun Media Group delivers.
TRADITION.INNOVATION.INFLUENCE.
LOCAL. DIRECT. IMPACT.
2 MILLION+LasVegasSun.com has more than 2 million unique visitors monthly
Ho
mep
ag
e t
akeo
ver
wit
h m
ast
head
sp
on
sors
hip
DEMOGRAPHICSAge
18-34 34%
35-44 27%
45-54 15%
55+ 24%
Gender
Male 62%
Female 38%
Average Household Income $85,750
Some College Education 77%
Only through Greenspun Media Group’s direct digital buying can your
organization maximize your advertising investment. We offer unique
and high-impact options that are not available through programmatic
buying. Greenspun Media Group’s digital products offer Geo-targeting,
Optimization, Real-time analytics and ad combination offers to fit any
budget and maximize any strategy. Greenspun Interactive prides itself
on being one of the most advanced data-driven dot-coms in the country.
Las Vegas Sun Mobile reaches 650k unique visitors monthly
650,000
LasVegasWeekly.com has an averageof 350k unique visitors monthly
350,000
VegasInc.com has an average of 285k unique visitors monthly
285,000
Source: Scarborough Research 2013 Release 2. Please note the data is an aggregate of all our online products.
SOCIAL MEDIA Our focus on the emergence and dominance
of social media has taken shape to create
the largest combined social media following
for a media group in the state. We use our
various channels such as Facebook, Twitter,
Instagram, Pinterest, Google+ and Youtube
to engage our readers and support the
efforts of our partners.
We provide breaking news, organize relevant
community conversations and offer contests
and promotions for our followers. Amongst
our various publications and social media
platforms, we cover everything from news
and business to travel and entertainment.
172,702+FOLLOWERS
27,377+FOLLOWERS
114,588+FOLLOWERS
35,277+FOLLOWERS
340,356+
LAS VEGASWEEKLY
LAS VEGASMAGAZINE
LAS VEGASSUN
VEGAS INC
TOTAL SOCIAL MEDIA FOLLOWERS
*Numbers increase daily and reflect as of April 2014.
OURPROPOSAL
702.990.2414 • greenspunmedia.com
2360 Corporate Circle, 3rd Floor, Henderson, Nevada 89074