#GIVINGTUESDAY & GENDER · They use social media more often, are more collaborative giving, likely...

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#GIVINGTUESDAY & GENDER GENDER DIFFERENCES IN #GIVINGTUESDAY PARTICIPATION WOMEN’S PHILANTHROPY INSTITUTE - 2017 FINDINGS Why do women give more? Giving increases sharply on #GivingTuesday for both men and women. On #GivingTuesday 2016, donors gave a total of $180 million to charitable causes. Women are more likely than men to give on #GivingTuesday. Women gave 63% of donations on #GivingTuesday 2016, compared to 51% of donations during the rest of the year. They use social media more often, are more collaborative giving, likely to participate in and more likely to be volunteers (who give more often than non-volunteers). TIPS FOR FUNDRAISERS Use social media and make it easy to donate on a smartphone. Use volunteers to amplify your campaign. Use diferent asks for men and women that speak to what matters to them. For the full report visit: https://philanthropy.iupui.edu/gendergiving This infographic was supported with funding from the Bill & Melinda Gates Foundation. The findings and conclusions contained within are those of the authors and do not necessarily reflect official positions or policies of the Bill & Melinda Gates Foundation.

Transcript of #GIVINGTUESDAY & GENDER · They use social media more often, are more collaborative giving, likely...

Page 1: #GIVINGTUESDAY & GENDER · They use social media more often, are more collaborative giving, likely to participate in and more likely to be volunteers (who give more often than non-volunteers).

#GIVINGTUESDAY & GENDER GENDER DIFFERENCES IN #GIVINGTUESDAY PARTICIPATION

WOMEN’S PHILANTHROPY INSTITUTE - 2017

FINDINGS

Why do women give more?

Giving increases sharply on #GivingTuesday for both men

and women. On #GivingTuesday 2016, donors gave a total of

$180 million to charitable causes.

Women are more likely than men to give on #GivingTuesday.

Women gave 63% of donations on

#GivingTuesday 2016, compared to 51% of donations

during the rest of the year.

They use social media more often, are more

collaborative giving, likely to participate in

and more likely to be volunteers (who give more often than non-volunteers).

TIPS FOR FUNDRAISERS

Use social media and make it easy to donate on a smartphone.

Use volunteers to amplify your campaign.

Use different asks for men and women that speak to what

matters to them.

For the full report visit: https://philanthropy.iupui.edu/gendergiving

This infographic was supported with funding from the Bill & Melinda Gates Foundation. The findings and conclusions contained within are those of the authors and do not necessarily reflect official positions or policies of the Bill & Melinda Gates Foundation.

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