Social Network – The Open Platform

Nguyễn Văn Đức TrọngWeb Business Development, VNG Corporation

Open Platform

Why open platform?

• Zing have– User base over 8M users, 1M paying users– Payment channel– Local operation

• You have– Contents: Movies, books, stories, games, …– Ideas: how to monetize, …

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Why open platform?

• It’s hard to have a great idea that people love• It’s even harder to aggregate millions of users,

and give them easy channel to pay• Open Platform is disruptive force that flatten the

playground– Zynga vs. EA– Megastar fanpage vs. Megastar website

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Example – book application

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Example – Game

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Example – Marketing Tool

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Zing Open Platform for CPs

Appstore

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Why Zing?

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Social apps on Zing Me

Number of Apps Monthly Revenue (B VND)

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Business Model

• Zing Me hỗ trợ– User base (Zing ID)– Kênh thanh toán (Zing Xu)– Dịch vụ cơ sở hạ tầng

• CPs– Content– Marketing

• Revenue model– Độc quyền ở Vietnam: 70/30– Không độc quyền: 50/50

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Where should I start?

Step to Application Release

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•Agree to the Zing Me’s terms of usage•Send the application form, commercial registration certificate, and company seal registration certificate•To register, please visit: http://open.zing.vn/content/developers

Development •Register and develop the game, including: SocialAPI, Payment, Feed, Fullscreen

•Submit business license/tax reg/articles of inc./credit reports for verification•Register as a Partner with Zing Me - VNG after successful verification

Game Review •Apply to have the game reviewed before release.

•Add to Zing Me App Store and release game to Zing Me users.

Q&A

trongnvd@vng.com.vn