Zing me credential
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Transcript of Zing me credential
Overview Zing MeWeb Business Development – VNG Corporation
Agenda
About Zing Me 3
Who are using Zing Me? 4 - 9
Why Should Agencies Care? 10 - 14
Fan page 15 - 17
Application 18 - 23
In-game Advertising 24 - 28
Measure Success 29 - 32
Q&A 34
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About Zing Me
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Site information– URL: http://me.zing.vn– Starting Date: August 2009– Monthly active users: ~ 8,2 Mil
(Source: Google Ad planer March – 2012)
Brief Introduction– Zing Me, established by VNG Corporation, is considered the most social networking
site in Viet Nam.– Zing Me offers status, personal blogging, photo and music, online chatting, interactive
games and many other networking functions
New SectionWho Are Using Zing Me?
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Zing Me Users are Young
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13to15
16to17
18to24
25to34
35+
57%
43%
24%
39%
14%12% 11%
Gender
Age
Basic Information
.
Frequency of usage
Pupil
Student
Worker
Occupation
and active
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Daily Activities
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Make friends
Share status
Write wall
Share photo
Write Blog
Play game
Chat
Share photo
Write Blog
Share Link
Update Status
24,000
15,000
380,000
750,000
Daily activities of Zing Me Users
Zing Me Users often share the contents, especially share photos.
Each day on Zing Me have 750,000 photos uploaded
Zing Me is a SNS for Communication
What Do They Care About?
Self expression and differentiation: users want to be cool
Love to get new gadgets
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Make friends and join communities who share the same thoughts and hobbies
New SectionWhy Should Brands Care?
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Zing Me has attracted both international and local brands.
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“Vietnamese are very open to brand interaction online” – TNS 2010
Zing Me is an OPEN Platform
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Zing Me is open to brands to engage with users and bring added-value content to users
“”
Zing Me is an OPEN Platform
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Zing Me Tool Box
Zing Me offers an array of tools for brands to connect with fanso Brand Fan Pages
– A Zing Me Page is a public profile that enables you to share your business and products with Zing Me users
– Within Fan Page you have the option of posting and collecting content, collecting user reviews, and hosting discussions
o Applications– An application is a platform for developers which provides a framework to build tools
which Zing Me users can add to their profile – Tools can be plug-in into fan page to enrich content and encourage users’ activities
on fan pageo In-game Advertisement
– Your brand can engage with Zing Me users within social games in the native way
o Campaign Tools– Campaigns can be organized based on users daily activities such as uploading photo,
sharing link, writing blog and other interactions
o Viral Elements– Newsfeed is helping to spread out your brand message– Celebrities as influencers
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New SectionFAN PAGE
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Fan Page is Your Brand Community
A Zing Me Page is a public profile that enable you to communicate and share your business and products with Zing Me users
|Verified by Zing Me|
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Fanpage
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Avatar
Icon fanpage
Basic apps
Marketing apps
Background
Fans list &Photo album
Like button Song theme
Feeds: link, status, comment, like…
Fan number
New SectionAPPLICATION
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Build your own applicationBuild your own application
About Application
Apps are the applications running on platform of Zing Me, support business to implement campaigns, programs in line with all your needs. • Short-term: Support for your small campaigns
• Long-term: Support for a long social media plan.
19http://open.zing.vn Do you need a microsite more?...
Fan Page – Applications
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Campaign Tools
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Campaigns can be organized based on users daily activities such as uploading photo, sharing link, writing blog and other interactions
Blog contest about Kool Scoop Student photo contest
Promotion campaign
Event app
Campaign and Contest
Campaign
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Apps
Fanpage
VIP profile
Implementation of advertising campaigns
Product introduction.
Celebs support the campaign
Apps
VIP profile Fanpage
Support implementation of the campaign is using a combination of:
Campaign
New SectionIN-GAME ADVERTISING
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About In-game Advertising
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The opportunity to reach the target audience directly by using In-game advertising
Farm Animal Fish
Static
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Items can be customized with your brand palette.
Dog
House
Theme
Items
Booth
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Game-Play Integration
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ThemeHouseBrand mascotSeedMagic potionBooth…
Potato
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Poca Snack can…
Mini Game
o Mini game– Your brand image will be a slot, cell in game.– Background mini game.– Create another brand mini game and integrated in to NT2 like:
● Lucky Draw● Caro● Bejeweled● Tetris● …
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New SectionMeasure Success
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Measure success
“Successful brands establish success metrics prior to beginning any campaign.” – Kevin Barenblat, Context Optional
Measure Success
Brand Impact Metrics Measurement
Reach Impressions, fans ImpressionPageview number on Fan Page Number of fans
EngagementClicks, Interactive actions
Number of Comment on FeedNumber of Like on FeedNumber of ClickNumber of Wall Post
Action Clicks, entriesCTRNumber of contest entriesWeb traffic generated
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In Summary
o Zing Me users are young, engaging, love to explore and open to brand messages
o Zing Me is an open platform for you to build your brand communities on Zing Me
o Zing Me provides tools and tips to engage with users.
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Contact
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Q & A
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http://open.zing.vnHoàng Hường
[email protected] T: (08) 3 866 4666 (ext.1042)M: (+84) 01636 936 936
http://open.zing.vnHoàng Hường
[email protected] T: (08) 3 866 4666 (ext.1042)M: (+84) 01636 936 936