GIGI DOWELL-OIM BRANDING PROJECT

Monday, January 24, 2011

O.I.M. (ONLY INDY MUSIC) IS A RETAIL STORE FOR INDEPENDENT ARTIST TO SELL CDS AND MERCHANDISE TO LOCAL FAN BASE.


.FIRST MAJOR INDEPENDENT ARTIST RETAIL STORE

SPECIFICALLY TARGET THE MARKET OF INDEPENDENT ARTISTS

GIVE INDEPENDENT ARTIST IN STORE DISTRIBUTION

GIVE ARTIST CONTROL OF THEIR MUSIC

PROVIDES ARTIST EDUCATION ON THE ENTERTAINMENT INDUSTRY

PROVIDES PLATFORM FOR ARTISTS TO HAVE IN-STORE PERFORMANCES

Monday, January 24, 2011The name O.I.M (ONLY INDY MUSIC) specifically targets the market of independent artists. As an independent artist, I have often been asked “Where can I purchase your CDS”? I keep product in my possession for this purpose, but would love the opportunity to sell product in a nice upscale retail location. Most independent artists only options are to sell “out of the trunk” and or Mom and Pop Music stores because they have no distribution deal. O.I.M. will be the first major independent music store for this type of artist, giving more control over their music.

STRENGTHS

LEGIBLECORPORATE AFFECT

ARTISTIC DESIGN

MUSIC NOTE SUGGESTIVE OF THE TYPE OF COMPANY

FUTURISTIC FONT

SOFT COLORSACRONYM

SPELLED OUT


CONCERNS

THIS PHRASE MAY BE SHORTENED TO ONLY INDY

SYMBOL MAY DISCOURAGE AGGRESSIVE MUSIC


O.I.M. IS PROTECTABLE ACCORDING TO USPTO.GOV

FALLS INTO A “DESCRIPTIVE” CATEGORY.


LAWS OF SHAPE AND COLOR

H O R I Z O N T A L I N S H A P E

THE COLOR RED ATTRACTS THE EYE

YELLOW IS A BRIGHT NEUTRAL COLOR THAT STANDS OUT


THIS IS AN EFFECTIVE LOGO BECAUSE:

•THE LOGO IS SPECIFIC IN DEMOGRAPHIC

•THE LAWS OF SHAPE AND COLOR ARE FOLLOWED

•THE LOGO IS EASY TO READ

•THE LOGO TEXT IS APPEALING

•THE LOGO ATTRACTS MALE AND FEMALE


THE LOGO IS IN THE CATEGORY

IT REFLECTS O.I.M BY:

TARGETING INDEPENDENT ARTISTS

HAVING AN ARTISTIC/CORPORATE APPROACH

TARGETING A YOUNGER DEMOGRAPHIC

WORDMARK

Monday, January 24, 2011This logo is in a wordmark category and targets age demographics of 16-35 yr. old artists who’s desire is to build their music brand independently. The logo’s strong text signals corporate stability with the cleft note and vegetation showing an artistic side of the business.

CD BABY IS THE LARGEST ONLINE DISTRIBUTOR OF INDEPENDENT MUSIC

#1 COMPETITOR:

BROWN: NEUTRAL COLOR DOESN’T REALLY STAND OUT

HORIZONTAL LOGO

RETRO ART: ATTRACTING LIBERAL ARTISTS

PLAYFUL TEXT: FOR YOUNGER DEMOGRAPHIC

SIMPLE TAGLINE: NOT REALLY UNIQUE

YELLOW AND WHITE ARE NEUTRAL/STAND OUT COLORS


INSPIRING LOGO


OTHER INSPIRING LOGOS


O.I.M.’S MISSION:

OUR MISSION IS TO PROVIDE OUR CUSTOMERS DIRECT ACCESS TO THE BEST INDY ARTIST, PROVIDE LOCAL DISTRIBUTION FOR

PASSIONATE INDY ARTISTS, WHILE EDUCATING ARTIST ON HOW TO GAIN TOTAL CONTROL OF THEIR MUSIC.

Monday, January 24, 2011This statement will be communicated to all potential independent music clients, employees and customers. This statement is based on direction and passion. This statement is unique because it addresses the needs of the both our customers and what Indy artists want. No company is providing this level of opportunity.

HOW TO MEET OBJECTIVES

•ARTISTS’ WORD OF MOUTH

•CREATING BENEFITS FOR ARTISTS

•PROVIDING NEW OPTIONS FOR INCOME

•ARTISTS’ EDUCATED ON MUSIC BUSINESS

•IN STORE PERFORMANCES TO SOLICIT FAN BASE/CUSTOMERS

•STRONG MARKETING/ADVERTISEMENT

Monday, January 24, 2011O.I.M. will meet its objectives by creating strong marketing and advertising campaigns, artist word of mouth advertising, providing education benefits and income options for our artists with in-store performances to solicit fan base which will become customers of the store.

Monday, January 24, 2011This is an easy to remember and effective tagline because it speaks directly to independent artists and gives authority to take control of their music. It fits the logo because this store is for the indy artist only and this has the potential to create a cult like following by creating group think. The O.I.M tagline is imperative and empowering.

Monday, January 24, 2011THANKS FOR INQUIRING ABOUT O.I.M.

GIGI DOWELL-OIM BRANDING PROJECT

Business

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