giffgaff's Emma Jenkins' presentation from The Future of Branded Content, by Fire Circus
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Transcript of giffgaff's Emma Jenkins' presentation from The Future of Branded Content, by Fire Circus
infectious content
Emma Jenkins – CMO giffgaff
so why do giffgaff members go to
extraordinary lengths to support our
business and help it grow?
because they care
Infectious content:
Your content has to move people
in some way
A definition
Not this
but this
type of
infectious
Source: buzzfeed via huffingtonpost.com
content that moves people such that
they (re) act
different content for
different audiences…
well that sounds
familiar
yes but not like it has
been done to date
Reach?
Engagement?
Infectious?absolutely
This is the a footer text example
This is the a footer text example
Infectious content:
content is for the consumer
first and your brand second
Contentious?
(let’s not forget who’s paying for all this…)
content that makes your consumers,
customers, members proud
Infectious content
every touchpoint you have is
content
everything
every single email, service
update, webpage, display ad,
text & error message…
so let’s put the consumer first and
make content that moves them.
then we’re in with a chance of
infectious content.