Getting The Zing In Your E Marketing
19
Getting the Zing in your eMarketing
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This is a presentation best suited for Software Product and Software Services Start-up companies that are around 50 people strong. These are my observations over working in small to medium sized businesses over the past 12 years and handling eMarketing efforts at a few of these places. Over the years I have conceptualized, implemented, executed various steps in the eMarketing process. This is original work. © Geetanjali Dighe.
Transcript of Getting The Zing In Your E Marketing
- 1. Getting the Zing in your eMarketing
- 2. Objective Of This Presentation
Is to list the basic minimum steps you should take to begin eMarketing your company
You dont need above average writing and creative skills
Just follow the simple steps and you will be on your way to getting the zing in your eMarketing efforts - 3. Absolute Minimum eMarketing Steps
Website
SEO
LinkedIn
Blog
Twitter - 4. 1. Your Average Website
This is what you should typically have on your Website
Clear Value proposition without jazz on the home page
Client testimonials? Great if you have them
A few case studies
A few presentations
A few brochures
A few white Papers - 5. 1.a Management Profiles
- Do not skip these on your website
- 6. Even if you are a young company and your top management profiles are not the whos who of corporate kingdom, it does not matter. The client is really interested to know who he is dealing with
- 7. Be honest and even modest in your profile. Its ok if you are not a whacky geek with some patents to his name
