Getting the Buy-In from the C-Suite

@Robert_Rose @gurdeepd @dmccaff @Janelle_johnson

TODAY’S WEBINAR:

Getting Buy-In from the C-Suite


• Interact with the presenters anytime – ask questions! • Type into the “ask a question” text area – click submit. • The slides will advance automatically throughout the event. • Having trouble? Click “Help” link below the media player.

•Archive will be sent in 24 – 48 hours

•Join the conversation - #CMWorld

Before We Get Started


Hi, I’m Robert Rose @Robert_Rose


Content Marketing Institute CMI teaches marketers how to effectively own their media channels

to attract and retain customers.


September 8 - 11, 2014

Cleveland, OH


Essential Knowledge for

Content Marketing Success

www.contentmarketinginstitute.com/online-training/


Today’s Agenda What does it take to get content marketing buy-in?

What resources are needed?

How can content marketing be measured?

How do you make the case to get the resources you

need?


Today’s Panelists

Gurdeep Dhillon

@gurdeepd

Dennis McCafferty

@dmccaff

Janelle Johnson

@Janelle_Johnson


Implementing Content Marketing What does it really take to implement?


Content to Differentiate How do you use content to identify customer pain

points? How do you use content to differentiate

your approach as a thought leader?


Internal Buy-In How can you get buy-in from colleagues in other

departments?


Making the Business Case How do you identify the best business case that

will drive ROI for the program?


Setting Up the Process Once we start - how do we create a process that

will last?


Tracking Progress How do you track and measure results of your

content marketing? How long does it take to get an

answer?


Questions & Answers

Keep your questions coming. Type into the “ask a question”

text area and click submit.


Register today for CMI’s next webinar!

The Webinar M.D. – Curing Pain Points for Attracting and Engaging Your Audience

June 25th at 2 PM EST/11 AM PST

Mike Agron, Webinar Demand Generation Expert and Co-Founder for WebAttract

Register at:

http://contentmarketinginstitute.com/events/webinars/

Sponsored by: Citrix

http://contentmarketinginstitute.com/events/webinars/


Thank you for attending today’s webinar! A link to the archive will be sent to you in a day or two after the event.

For more on the Content Marketing Institute

visit: http://ContentMarketingInstitute.com

Getting the Buy-In from the C-Suite

Marketing

Transcript of Getting the Buy-In from the C-Suite