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Slide 2 Getting Agency Buy-In for Social Media Success Slide 3 Principal Buy-In: Before you convince your people, you have to convince yourself. Slide 4 Slide 5 PRINCIPAL BUY-IN Reasons for resistance: Its hard to teach an old dog new tricks. Slide 6 New business has been done the same way for years, and social media is unproven and out of the comfort zone. Slide 7 Slide 8 In the past, cold calls worked. Even still, it was hard to stay consistent. Result: ABC Clients Slide 9 Diving into uncharted waters is petrifying. Slide 10 You dont know exactly who your audience is, so it feels like shouting into the dark. At first, narrowing your agency down to a focus feels limiting. Slide 11 Most of all, this represents YOUR agency. Slide 12 PRINCIPAL BUY-IN Reasons for conversion: The old way doesnt work anymore. Slide 13 New business hits were slowing down, which lead to Slide 14 DESPERATION Slide 15 Social Media has a low cost to enter. Slide 16 We found the new way works even better. Slide 17 Slide 18 One step removed from the agency, so the personal attachment isnt so deep. Research proved the advice we were receiving. Received instant feedback from the online community. Slide 19 PRINCIPAL BUY-IN Full commitment is key. Slide 20 Your staff will commit as much as you do. There should not be a 1/2 way commitment. Slide 21 Staff Buy-In: Before your staff joins in, you should have: Voice & strategy defined Slide 22 Staff Buy-In: Before your staff joins in, you should have: Voice & strategy defined Content prepared Slide 23 Staff Buy-In: Before your staff joins in, you should have: Voice & strategy defined Content prepared A plan to execute Slide 24 Parting Advice: Commit to using Social Media. Slide 25 Parting Advice: Commit to using Social Media. Jump in, feet first. Slide 26 Parting Advice: Commit to using Social Media. Jump in, feet first. Participate in the conversation. Slide 27 Parting Advice: Commit to using Social Media. Jump in, feet first. Participate in the conversation. Evangelize your staff. Slide 28 Parting Advice: Commit to using Social Media. Jump in, feet first. Participate in the conversation. Evangelize your staff. Lead their efforts. Slide 29 Parting Advice: Commit to using Social Media. Jump in, feet first. Participate in the conversation. Evangelize your staff. Lead their efforts. Maintain your presence, both online and with your employees. Slide 30 And most of all Slide 31 Start and dont look back. Stay ahead of the curve. Slide 32 sholland@hhadvertising.com www.twitter.com/shecono my Stephanie Holland President & Creative Director Holland+Holland Advertising www.hhadvertising.com www.she-conomy.com sholland@hhadvertising.com