Getting buy-in for UX work
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Transcript of Getting buy-in for UX work
1© Copyright White Sheep Isobar 2011
Gettingbuy-in forUX work
March 15, 2012
Tomi Tontti I [email protected]
2© Copyright White Sheep Isobar 2011
Andrew TraversA freelance UX designer and strategist from London
Some background and credits…
http://www.slideshare.net/byekick/communicating-ux
3© Copyright White Sheep Isobar 2011
AWESOME IDEAS! Unless you know how to sell them to others, that’s all they ever be.
3Photo: Peter Jackson / Flickrhttp://www.flickr.com/photos/farleyj/2768941171/
4© Copyright White Sheep Isobar 2011 4Photo: INVIPIC / Flickrhttp://www.flickr.com/photos/inpivic/5205918163
5© Copyright White Sheep Isobar 2011
Photo: Giovanni Urgelles / Flickrhttp://www.flickr.com/photos/giovannigaryurgelles/4039022510/
How to get the buy-in for your design?
The solution
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IS EVERYONE READY?
6© Copyright White Sheep Isobar 2011
Photo: Giovanni Urgelles / Flickrhttp://www.flickr.com/photos/giovannigaryurgelles/4039022510/
present your designs as a big reveal
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DON’T
7© Copyright White Sheep Isobar 2011
Photo: Giovanni Urgelles / Flickrhttp://www.flickr.com/photos/giovannigaryurgelles/4039022510/
We are designers.
Our job is to solve problems.
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rule #1Define the
problem first
8© Copyright White Sheep Isobar 2011
Photo: U.S. Army / Flickrhttp://www.flickr.com/photos/soldiersmediacenter/3808258618/
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rule #2Mind yourlanguage
Avoid language barriers.
Shared, common language matters. Forget UX jargon.
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Photo: Julija Rauluševičiūtė / Flickrhttp://www.flickr.com/photos/wcmcwi/4259281193/
Clients are suspicious.
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Win their trust with open and humble mindset.
10© Copyright White Sheep Isobar 2011
Photo: Tomás Jorquera Sepúlveda / Flickrhttp://www.flickr.com/photos/tuguriodetom/2248925030/
Lead your clients into realizing stuff themselves.
Be a guide, sherpa, facilitator.
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rule #3Show & share
instead oftelling
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Photo: Akuppa John Wigham / Flickrhttp://www.flickr.com/photos/90664717@N00/28225950/
A good guide knows how to listen, too.
The best solutions come with active contribution of others.
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rule #4Make it a genuine
team effort
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Photo: Jacob Bøtters / Flickrhttp://www.flickr.com/photos/jakecaptive/49915119/
Be transparent.
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rule #5Show yourworking
Show the whole process. From preparatory sketches to discarded ideas.
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With these 5 rules, your clients will say…
Photo: Mike Fischer / Flickrhttp://www.flickr.com/photos/mikefischer/4664986445/
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Maybe even..
Photo: Dominique Bergeron / Flickrhttp://www.flickr.com/photos/dominiqueb/3445221879/
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15© Copyright White Sheep Isobar 2011
Bringing peopleand brands togetherlike never before