Getting Started with Email Marketing€¦ · 4 Week Email Marketing Webinar Series © 2017 Constant...
Transcript of Getting Started with Email Marketing€¦ · 4 Week Email Marketing Webinar Series © 2017 Constant...
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© Constant Contact 2016
Change nameSimple Marketing Strategy for Small Business and Nonprofits
Getting Started with Email Marketing ~
Advanced Features
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© Constant Contact 2017 ~ Spark Your Leads
Tamara Jaros
Authorized Local Expert & Local Product TrainerOwner – Spark Your Leads
Welcome
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4 Week Email Marketing Webinar Series
© 2017 Constant Contact ~ Spark Your Leads
April 3 – Contacts
April 10 – Campaigns
April 17 – Reports
April 24 –Advanced
![Page 4: Getting Started with Email Marketing€¦ · 4 Week Email Marketing Webinar Series © 2017 Constant Contact ~ Spark Your Leads April 3 –Contacts April 10 –Campaigns April 17 –Reports](https://reader034.fdocuments.us/reader034/viewer/2022050522/5fa545cd746a2b579c268f6d/html5/thumbnails/4.jpg)
Agenda
1. Advanced Featuresa. Campaigns Features
b. Campaigns to expand your business
c. Personalize your campaigns
d. Improve your Subject Lines
© 2017 Constant Contact ~ Spark Your Leads
![Page 5: Getting Started with Email Marketing€¦ · 4 Week Email Marketing Webinar Series © 2017 Constant Contact ~ Spark Your Leads April 3 –Contacts April 10 –Campaigns April 17 –Reports](https://reader034.fdocuments.us/reader034/viewer/2022050522/5fa545cd746a2b579c268f6d/html5/thumbnails/5.jpg)
Agenda
1. Advanced Featuresa. Campaigns Features
b. Campaigns to expand your business
c. Personalize your campaigns
d. Improve your Subject Lines
© 2017 Constant Contact ~ Spark Your Leads
![Page 6: Getting Started with Email Marketing€¦ · 4 Week Email Marketing Webinar Series © 2017 Constant Contact ~ Spark Your Leads April 3 –Contacts April 10 –Campaigns April 17 –Reports](https://reader034.fdocuments.us/reader034/viewer/2022050522/5fa545cd746a2b579c268f6d/html5/thumbnails/6.jpg)
Campaign Features
• Read More
• Poll
• RSVP
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Campaign Features – Read More
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Campaign Features – Poll
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Campaign Features – RSVP
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Agenda
1. Advanced Featuresa. Campaigns Features
b. Campaigns to expand your business
c. Personalize your campaigns
d. Improve your Subject Lines
© 2017 Constant Contact ~ Spark Your Leads
![Page 11: Getting Started with Email Marketing€¦ · 4 Week Email Marketing Webinar Series © 2017 Constant Contact ~ Spark Your Leads April 3 –Contacts April 10 –Campaigns April 17 –Reports](https://reader034.fdocuments.us/reader034/viewer/2022050522/5fa545cd746a2b579c268f6d/html5/thumbnails/11.jpg)
© 2017 Constant Contact ~ Spark Your Leads
Campaign Types
• Event
• Couponsfs
• Survey
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© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Event* Event Basics & Settings
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© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Event* Event Basics & Settings
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© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Event* Event Basics & Settings
* Invitation
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© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
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© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Event* Event Basics & Settings
* Invitation
* Registration
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© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Event* Event Basics & Settings
* Invitation
* Registration* Registration Form
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© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Event* Event Basics & Settings
* Invitation
* Registration* Registration Form* Reporting
![Page 19: Getting Started with Email Marketing€¦ · 4 Week Email Marketing Webinar Series © 2017 Constant Contact ~ Spark Your Leads April 3 –Contacts April 10 –Campaigns April 17 –Reports](https://reader034.fdocuments.us/reader034/viewer/2022050522/5fa545cd746a2b579c268f6d/html5/thumbnails/19.jpg)
© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Coupon* Set Up
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© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Coupon* Set Up
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© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Coupon* Set Up* Landing Page
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© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Coupon* Set Up* Landing Page* Activate & Promote
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© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Coupon* Set Up* Landing Page* Activate & Promote* Track
![Page 24: Getting Started with Email Marketing€¦ · 4 Week Email Marketing Webinar Series © 2017 Constant Contact ~ Spark Your Leads April 3 –Contacts April 10 –Campaigns April 17 –Reports](https://reader034.fdocuments.us/reader034/viewer/2022050522/5fa545cd746a2b579c268f6d/html5/thumbnails/24.jpg)
© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Survey* Customize Template
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© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Survey* Customize Template* Format & Send
![Page 26: Getting Started with Email Marketing€¦ · 4 Week Email Marketing Webinar Series © 2017 Constant Contact ~ Spark Your Leads April 3 –Contacts April 10 –Campaigns April 17 –Reports](https://reader034.fdocuments.us/reader034/viewer/2022050522/5fa545cd746a2b579c268f6d/html5/thumbnails/26.jpg)
© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Survey* Customize Template* Format & Send* Metrics
![Page 27: Getting Started with Email Marketing€¦ · 4 Week Email Marketing Webinar Series © 2017 Constant Contact ~ Spark Your Leads April 3 –Contacts April 10 –Campaigns April 17 –Reports](https://reader034.fdocuments.us/reader034/viewer/2022050522/5fa545cd746a2b579c268f6d/html5/thumbnails/27.jpg)
© 2017 Constant Contact ~ Spark Your Leads
Campaign Type
Survey* Customize Template* Format & Send* Metrics
![Page 28: Getting Started with Email Marketing€¦ · 4 Week Email Marketing Webinar Series © 2017 Constant Contact ~ Spark Your Leads April 3 –Contacts April 10 –Campaigns April 17 –Reports](https://reader034.fdocuments.us/reader034/viewer/2022050522/5fa545cd746a2b579c268f6d/html5/thumbnails/28.jpg)
Agenda
1. Advanced Featuresa. Campaigns Features
b. Campaigns to expand your business
c. Personalize your campaigns
d. Improve your Subject Lines
© 2017 Constant Contact ~ Spark Your Leads
![Page 29: Getting Started with Email Marketing€¦ · 4 Week Email Marketing Webinar Series © 2017 Constant Contact ~ Spark Your Leads April 3 –Contacts April 10 –Campaigns April 17 –Reports](https://reader034.fdocuments.us/reader034/viewer/2022050522/5fa545cd746a2b579c268f6d/html5/thumbnails/29.jpg)
Automate Your Emails
© 2017 Constant Contact ~ Spark Your Leads
* Welcome Email
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Automate Your Emails
© 2017 Constant Contact ~ Spark Your Leads
* Welcome Email
![Page 31: Getting Started with Email Marketing€¦ · 4 Week Email Marketing Webinar Series © 2017 Constant Contact ~ Spark Your Leads April 3 –Contacts April 10 –Campaigns April 17 –Reports](https://reader034.fdocuments.us/reader034/viewer/2022050522/5fa545cd746a2b579c268f6d/html5/thumbnails/31.jpg)
Automate Your Emails
© 2017 Constant Contact ~ Spark Your Leads
* Welcome Email* Birthday * Anniversary
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Automate Your Emails
© 2017 Constant Contact ~ Spark Your Leads
* Welcome Email* Birthday * Anniversary
![Page 33: Getting Started with Email Marketing€¦ · 4 Week Email Marketing Webinar Series © 2017 Constant Contact ~ Spark Your Leads April 3 –Contacts April 10 –Campaigns April 17 –Reports](https://reader034.fdocuments.us/reader034/viewer/2022050522/5fa545cd746a2b579c268f6d/html5/thumbnails/33.jpg)
Automate Your Emails
© 2017 Constant Contact ~ Spark Your Leads
* Welcome Email* Birthday * Anniversary
![Page 34: Getting Started with Email Marketing€¦ · 4 Week Email Marketing Webinar Series © 2017 Constant Contact ~ Spark Your Leads April 3 –Contacts April 10 –Campaigns April 17 –Reports](https://reader034.fdocuments.us/reader034/viewer/2022050522/5fa545cd746a2b579c268f6d/html5/thumbnails/34.jpg)
Automate Your Emails
© 2017 Constant Contact ~ Spark Your Leads
* Welcome Email* Birthday * Anniversary*Automated Series 1
23
4
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Automate Your Emails
© 2017 Constant Contact ~ Spark Your Leads
* Welcome Email* Birthday * Anniversary*Automated Series
1
23
4
• Timeless Content
• Answers for New Contacts
• Reuse Quality Content
• Engagement
• New Contact Feedback
• New Contact Information
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Agenda
1. Advanced Featuresa. Campaigns Features
b. Campaigns to expand your business
c. Personalize your campaigns
d. Improve your Subject Lines
© 2017 Constant Contact ~ Spark Your Leads
![Page 37: Getting Started with Email Marketing€¦ · 4 Week Email Marketing Webinar Series © 2017 Constant Contact ~ Spark Your Leads April 3 –Contacts April 10 –Campaigns April 17 –Reports](https://reader034.fdocuments.us/reader034/viewer/2022050522/5fa545cd746a2b579c268f6d/html5/thumbnails/37.jpg)
Subject Line Ideas
• “Top” Appeal
• Sense of Urgency
• Personalize
• Ask a Question
• Exclusive Appeal
• Stay “In the Know”
• Onomatopoeia
• Allusions
• Alliteration
• Chunking
• Numbers
![Page 38: Getting Started with Email Marketing€¦ · 4 Week Email Marketing Webinar Series © 2017 Constant Contact ~ Spark Your Leads April 3 –Contacts April 10 –Campaigns April 17 –Reports](https://reader034.fdocuments.us/reader034/viewer/2022050522/5fa545cd746a2b579c268f6d/html5/thumbnails/38.jpg)
Subject Line & Pre-header Text
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Subject Line & Pre-header Text
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Subject Line & Pre-header Text
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© 2017 Constant Contact ~ Spark Your Leads
Let’s See It In Action
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Before & After
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Before & After
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4 Week Email Marketing Webinar Series
© 2017 Constant Contact ~ Spark Your Leads
April 3 – Contacts
April 10 – Campaigns
April 17 – Reports
April 24 –Advanced
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© Constant Contact 2017 ~ Spark Your Leads
Tamara Jaros
Thank You!
Authorized Local Expert & Local Product TrainerOwner – Spark Your Leads