Getting RCS Done as an In-house SEO | SearchLove 2012
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Transcript of Getting RCS Done as an In-house SEO | SearchLove 2012
![Page 1: Getting RCS Done as an In-house SEO | SearchLove 2012](https://reader033.fdocuments.us/reader033/viewer/2022052822/554cda5eb4c905d1488b4d72/html5/thumbnails/1.jpg)
From Agency to In-‐House
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Ge3ng S**t Done as an In-‐house SEO
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Ge3ng RCS Done as an In-‐house SEO
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Ge3ng RCS Done as an SEO
Jus>n Briggs Head of SEO & Social, Big Fish
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Jus>n Briggs Head of SEO & Social Media
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Biggest lesson learned going in-‐house?
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I was a bad consultant.
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Didn’t have the experience to fully empathize with my clients.
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Average >me to complete SEO task: 1.5 years.
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Relaunching PlaUorms
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BoVom of Funnel (Content Retarge>ng)
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hVp://jus>nbriggs.org/content-‐based-‐retarge>ng-‐strategy
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Intelligent Merchandising
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hVp://jus>nbriggs.org/handling-‐internal-‐tracking-‐without-‐cloaking
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Keyword Cannibaliza>on
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hVp://jus>nbriggs.org/impact-‐of-‐keyword-‐cannibaliza>on-‐beyond-‐the-‐seo
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August ‘11
PC/Mac CE
$900,000+
Haunted Manor: Lord of Mirrors
Top Evidence Studios
$2,000,000+
September ‘11
PC/Mac
$3,000,000+
May ‘12
iOS Cloud
2013
? 2013 2013
Android
2013
?
2013
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Link Building
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Make It a Sure Thing
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hVp://robinade.tumblr.com/post/21055825462/third-‐set-‐of-‐avengers-‐dresses-‐you-‐can-‐see-‐the
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Temporal Events For Causes
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Get Community Buy In
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Also built rela>onship with geek and feminist writers. Asked if they’d help
spread the word. (Send outreach emails.)
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Support The Cause (Formally and Informally)
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Acquired more links for GGC than Big Fish
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The Asset & Interview Tac>c
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Create Great Products
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This guy made Bioshock.
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Cau>on: Nega>ve side-‐effects of awesome products
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There is even an adult star who blogged about our games
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Sorry for those links MaV… but they’re actually legit.
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Create Sneak Peeks
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Create Serendipity
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How Bruce Campbell got me links.
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Take Your RCS Offline
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Always Have a Landing Page
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Have Fun
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Scholarship
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Stop doing this like spam.
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Never asked for this. Link earning.
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Be Great to Your Community
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Thanks! Ques>ons?