Getting added value for publishers through mashups and social networks
description
Transcript of Getting added value for publishers through mashups and social networks
Door Ha VoComponenceApril 2009
(c) Componence 2009
ComponenceChameleon
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Generate added value for content of publishers through mashups and social networks
Getting real value from popular Web 2.0 platforms
SOCIAL NETWORKS & MASHUPS
The solution is your content in a LongTail strategy
Social networks are unstoppable!
In the UK, social sites account for one in every six minutes the average internet user spends online
It’s not just young people anymore. Faceboook gets more 35+ and Twitter also get 50+
They spend more and more time there. Since 2008 – more messages in social networks than e-mails
Source: Nielsen Online, Global Index, Dec 07-Dec ‘08
Mashups: enrich your content with free Web API’s
There are 1273 Web 2.0 platforms that offer their content and services online through Web APIs
The most used are Google Maps, Flickr, YouTube, Amazon, MS Virtual Earth, eBay, Twitter, Yahoo Maps en del.i.cio.us
Source: www.programmableweb.com
CAN WEB 2.0 GENERATE ADDED VALUE?
Your proposition must be better to attract & bind readers
Statement for this discussion
“Publishers can attract & bind readers and subscribers through
popular Web 2.0 platforms”
More interesting
formats
Less churn
More pageviews
More repetitive visits Personalized
propositionsCloser to readers
Social taggingsharing CrowdsourcingSocial media
marketing Virals
Rating
Voting
Comment
Retweed
With Web 2.0You can make your content more attractive! Who believes in it? Who doesn’t believe in it?
It can be done, but how?
ViralsVoting
Rating
Crowdsourcing
Comment
More interesting
formats
Less churnMore repetitive
visits Personalized propositions
With Web 2.0 You can bind your client better! Who believes in it? Who doesn’t believe in it?
It can be done, but how?
Social media marketing
sharing
Social tagging
Retweed
More pageviews
Closer to readers
Personalized propositions
COMPONENCE CHAMELEONMASHUP LAYER
How can you get your success with Web 2.0?
Our platform: Chameleon
Comparison of online marketing concepts
SEO marketing, Multi channel
They’re all pull strategies Your content & services
are available on a few locations on the web
The focus is about your current proposition of content and services
You and search engines are the ones who pull attention to your websites
It takes a lot of time & effort to learn about user’s preferences.
Personalization is explicit and difficult.
Mashups & SMM They’re about push
strategies Your content & services are
available through many popular locations on the web
The focus is about complementing your proposition with external popular content & services
You focus on letting readers tell others about your proposition
Real user preferences are direct available.
Personalization can be made implicit and instantHow hard can you pull
compared with your competitors?
Is your proposition interesting enough to let users spread the word?
www.wineenmashup.nl
Think of the best publishing mashup and win the
implementation!The contest starts at May 5th.